“European Association of Communication Agencies”的意思、由来-开放百科全书

词条

European Association of Communication Agencies

释义

History
Activities
Membership structure
References

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The European Association of Communications Agencies (EACA) is a European umbrella communications group, founded in 1959. Based in Brussels, Belgium, it brings together more than 2500 communications agencies and agency associations from 30 European countries. EACA members include advertising, media, digital, branding and PR agencies.

EACA represents its members and defends their interests in the decision process of the Institutions of the European Union, acting as the “advertising voice in Europe”. Alcohol advertising, e-privacy, gender, general data protection or unfair commercial practices are some of the issues it address.

EACA if financed by its members and is member of the European Advertising Standards Alliance, the organisation which manages the process of self-regulation across Europe. The EACA is also a founder member of the Advertising Education Forum (AEF).

EACA is also allied with Advertising Information Group, CMBA, EDAA and Responsible Advertising for Children.

History

EACA was founded in 1959 in Oslo by a group of full-service agencies from the Nordic countries, France, Britain and the Federal Republic of Germany. In the second half of the 1970s it moved its activity to Brussels to be closer to European policy makers,^[1] as many other lobbies did. The number of lobbyists rose exponentially during the following decades to the present-day figure of 11.444.^[2]

Activities

The EACA and its members are active in promoting self-regulation in advertising. They claim to work closely with the European Commission in this respect.^[3]
Raise awareness of the contribution of advertising in a free market economy
Encourage close co-operation between agencies
Ensure freedom to advertise responsibly and creatively
Provide information to agencies, members, policy stakeholders and anyone interested in the industry

Membership structure

The membership structure is divided into five councils:^[4]

The International Agencies' Council (IAC) - the largest international agencies in Europe
National Associations' Council (NAC) - the national agency associations in 29 European markets, including all EU markets
The Media Agencies' Council (MAC) - international media networks.
Integrated Marketing Communications Council (IMCC) - national associations of leading sales promotion agencies in Europe
The Health Communications Council (HCC) - the key players in European Health communications.

References

1. ^{{Cite book|title=Advertising International: The Privatisation of Public Space|last=Matterlart|first=Armand|publisher=London And New York|year=1989|isbn=|location=|pages=}}
2. ^{{Cite web|url=https://lobbyfacts.eu/reports/lobby-costs/all|title=Lobby Facts EU|last=|first=|date=|website=https://lobbyfacts.eu|archive-url=|archive-date=|dead-url=|access-date=8 September 2017}}
3. ^{{Cite web|url=http://eaca.eu/about-us/|title=EACA|last=|first=|date=|website=|archive-url=|archive-date=|dead-url=|access-date=}}
4. ^{{Cite web|url=http://eaca.eu/councils-members/|title=EACA|last=|first=|date=|website=|archive-url=|archive-date=|dead-url=|access-date=}}

1 : Public relations

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