| 词条 | Everlane |
| 释义 |
| name = Everlane, Inc. | logo = Everlane logo.png | caption = | type = | foundation = {{Start date|2010}} | founders = {{Unbulleted list|Michael Preysman|Jesse Farmer}} | location = San Francisco, California United States | locations = | area_served = United States and Canada | key_people = Rebekka Bay (Head of Product and Design) | products = Women's and Men's: Shoes, clothing, bags, accessories | industry = Retail | revenue = $40 Million (2017) {{Citation needed|date=September 2018}} | homepage = {{url|https://everlane.com}} }}Everlane is a United States clothing retailer that sells primarily online. The organization is headquartered in San Francisco, California and also has a store in New York City.[1] HistoryEverlane was founded in 2010 by Michael Preysman and Jesse Farmer as an online menswear retailer.[2] By 2015 the company had received $1.1 million in seed funding.[3] Everlane started with a referral invite list that gained 60,000 subscribers in 5 days although the company only had 1,500 T-shirts in inventory.[4] In 2012, Everlane opened a pop-up shop in New York for two weeks during the holidays.[5] The company was founded to sell basic stylish apparel at relatively low prices[2][6] with transparent pricing.[7][8][9] Everlane is committed to 'radical transparency'.[10] Michael Preysman and his team puts emphasis on using their website and social media handles to offer their customers to learn about their factories, their employees, and the price breakdown of each product. Customers can get a glimpse into the company's supply chain and factories.[11] In 2014, Everlane began a partnership with delivery company Postmates to provide same-day delivery to consumers in San Francisco and New York.[12] Everlane launched a mobile app in 2015. The app features the current weather updates in order to provide suggestions for what to wear alongside the weather descriptions.[13] Everlane introduced a new sale model that happens twice a year for their overstocked items, in which they call "Choose What You Pay".[14] This allows shoppers to choose one of three prices on their own for certain merchandise[15]. If customers choose to pay the lowest price for the item, Everlane gets 10% of the profits, which only covers the shipping and development costs of the product[16]. If customers choose to pay more, it helps the brand cover any overhead costs and the money goes to the company's future product development.[15] Preysman, CEO of Everlane, spoke to Buzzfeed and explained "Choose What You Pay" as another method to make the brand more transparent.[15] The company opened permanent stores in SoHo in New York City in 2017 and in San Francisco in 2018.[17][18][19] The brand expanded into denim in 2017, after Preysman delayed the launch until the company could find a factory that met the company's sustainability standards. Head of product, Kim Smith, eventually found one in Vietnam that recycles 98% of the water used in denim manufacturing and turns any chemicals used in the process into bricks for constructing affordable houses.[10] The brand also revealed the entire production process through pictures and stories for several weeks before the launch of denim on their website. In 2018, the company pledged to stop using virgin plastic, including in packaging and in clothing made of synthetic fibers.[20] In mid-October, 2018, the company announced a plan to eliminate all newly-manufactured plastic from its supply chain by 2021, which started with the launch of ReNew.[21] On October 24, 2018, Everlane launched ReNew, a line of outerwear crafted from materials that were created out of 3 million recycled plastic bottles.[21] The company plans to accomplish their goal by redeveloping the fabrics, yarns, and all raw materials that contain synthetic fibres into recycled components instead. PublicityThe brand has received publicity via actress Angelina Jolie, who has been seen wearing Everlane loafers[22] and carrying an Everlane tote bag.[23] Model Gigi Hadid has worn Everlane sneakers.[24] The Duchess of Sussex, Meghan Markle, has been photographed wearing an Everlane cashmere sweater.[25] Awards and honorsIn 2015, founder Michael Preysman was included in Forbes' 30 Under 30 for his work on the firm in "reinventing retail and E-Commerce."[26] References1. ^[https://www.everlane.com/about About Everlane] 2. ^1 {{cite news |first=Aaron |last=Britt |url=https://www.sfgate.com/style/article/Everlane-Business-savvy-meets-swank-2288943.php |title=Everlane: Business savvy meets swank |newspaper=San Francisco Chronicle |date=November 20, 2011 |accessdate=2018-11-06 }} 3. ^{{cite web|title=Everlane|url=https://www.crunchbase.com/organization/everlane#/entity|website=Crunch Base|accessdate=2015-10-24 }} 4. ^{{cite web|last=Drell|first=Lauren |title=Everlane: 'You Don't Need to Pay a 7x Markup for High-quality Fashion' |url=http://mashable.com/2013/12/17/everlane-video/#sTau2QidVkq. |website=Mashable |date=December 17, 2013 |accessdate=2015-10-25 }} 5. ^{{cite web|last1=Dillet|first1=Romain|title=Clothing Startup Everlane Opens A Pop-Up Store In New York, Now Has 400,000 Active Members |url=https://techcrunch.com/2012/12/13/clothing-startup-everlane-opens-a-pop-up-store-in-new-york-now-has-400000-active-members-tctv/|website=TechCrunch |date=December 13, 2012 |accessdate=2015-10-18 }} 6. ^{{cite news |first=Alyson |last=Shontell |url=https://www.sfgate.com/news/article/Hot-Startup-Everlane-Wants-You-To-Know-You-re-3529358.php |title=Hot Startup Everlane Wants You To Know You're Being Screwed Over By Retailers |newspaper=Business Insider |via=San Francisco Chronicle |date=March 16, 2012 |accessdate=2018-11-06 }} 7. ^{{cite news |first=Christine |last=Birkner |url=http://www.adweek.com/brand-marketing/consumers-care-about-sustainable-ethically-made-apparel-and-these-brands-are-providing-it/ |title=How Clothing Brands Are Embracing Transparency to Meet the Growing Demand for Sustainable Apparel; Patagonia, Everlane and PACT lead the trend |newspaper=Adweek |date=May 1, 2017 }} 8. ^{{cite news |url=http://newyork.cbslocal.com/2017/04/19/clothing-costs-transparency/ |title=Price Transparency New Trend Among Emerging Clothing Retailers |publisher=CBS New York |date=April 19, 2017 }} 9. ^{{cite magazine |url=https://www.fastcompany.com/40525607/how-everlane-is-building-the-next-gen-clothing-brand|title=How Everlane is building the next-gen clothing brand|last=Segran|first=Elizabeth|magazine=Fast Company|date=February 22, 2018|accessdate=2018-08-26}} 10. ^1 {{Cite web|url=https://www.fastcompany.com/40525607/how-everlane-is-building-the-next-gen-clothing-brand|title=How Everlane Is Building The Next-Gen Clothing Brand|last=Segran|first=Elizabeth|date=2018-02-22|website=Fast Company|language=en-US|access-date=2019-01-26}} 11. ^{{Cite web|url=https://www.fastcompany.com/company/everlane|title=Everlane: Most Innovative Company|website=Fast Company|language=en-US|access-date=2019-01-26}} 12. ^{{cite web|last=Lawler|first=Ryan|title=Postmates Partners With Everlane To Bring Customers Select Items On-Demand In San Francisco|url=https://techcrunch.com/2014/09/09/postmates-everlane/|website=TechCrunch |date=September 9, 2014 |accessdate=2015-10-18 }} 13. ^{{cite web|last =Perez|first =Sarah|title=Fashion Startup Everlane Arrives on Mobile with an App Catering to its Biggest Fans|url=https://techcrunch.com/2015/07/30/fashion-startup-everlane-arrives-on-mobile-with-an-app-catering-to-its-biggest-fans/|website=TechCrunch |date=July 30, 2015 |accessdate=2015-10-18 }} 14. ^{{Cite web|url=https://www.everlane.com/choose-what-you-pay|title=Everlane|website=Everlane|language=en|access-date=2019-02-01}} 15. ^1 2 {{Cite web|url=https://www.racked.com/2015/12/26/10666740/everlane-after-christmas-sale|title=Everlane's Choose-Your-Price Sale Explained|last=Staff|first=Racked|date=2015-12-26|website=Racked|access-date=2019-02-01}} 16. ^{{Cite web|url=https://www.businessinsider.com/everlane-choose-what-you-pay-sale-2017-12|title=Everlane has brought back its ‘Choose What You Pay’ sale|last=Picks|first=Amir Ismael, Insider|website=Business Insider|access-date=2019-02-01}} 17. ^{{cite news |first=Melissa |last=Anders |url=https://www.forbes.com/sites/melissaanders/2017/11/28/everlane-to-open-2-flagship-locations-as-more-e-commerce-retailers-go-brick-and-mortar/#77a558e34092 |title=Everlane To Open 2 Flagship Locations As More E-Commerce Retailers Go Brick-And-Mortar |website=Forbes |date=November 28, 2017 |accessdate=2018-11-06 }} 18. ^{{cite news |first=Abha |last=Bhattarai |url=https://www.washingtonpost.com/business/economy/everlane-is-opening-its-first-stores-after-years-of-swearing-it-wouldnt/2017/11/22/32e7d142-c9ba-11e7-b0cf-7689a9f2d84e_story.html |title=Everlane is opening its first stores, after years of swearing it wouldn’t |newspaper=Washington Post |date=November 26, 2017 |accessdate=2018-11-06 }} 19. ^{{cite web |first=Dan |last=Howarth |url=https://www.dezeen.com/2018/03/08/everlane-historic-san-francisco-building-minimal-clothing-store/ |title=Everlane turns historic San Francisco building into minimal clothing store |website=Dezeen |date=March 8, 2018 |accessdate=2018-11-06 }} 20. ^{{cite news |first=Mandy |last=Behbehani |url=https://www.sfchronicle.com/style/article/Everlane-sees-a-future-in-renewed-plastics-13373005.php |title=Everlane sees a future in 'renewed' plastics |newspaper=San Francisco Chronicle |date=November 8, 2018 |accessdate=2018-11-08 }} 21. ^1 {{Cite web|url=https://www.gq.com/story/everlane-renew-recycled-plastic-collection|title=Everlane Wants to Save the Environment, One Fleece Jacket at a Time|last=Sebra|first=Matt|date=2018-10-22|website=GQ|language=en|access-date=2019-01-26}} 22. ^{{Cite web|url=http://www.vogue.com/13365658/angelina-jolie-pitt-everlane-pointy-loafer-celebrity-airport-style/|title=Angelina Jolie Pitt’s New Go-To Travel Shoe Is Surprisingly Affordable |website=Vogue |last=Barsamian|first=Edward |date=October 28, 2015 |access-date=2016-08-28}} 23. ^{{Cite web |first=Claire |last=Stern |url=http://www.instyle.com/news/angelina-jolie-and-olivia-munns-favorite-tote-about-be-your-favorite-tote-too|title=Angelina Jolie and Olivia Munn's Favorite Tote Is About to Be Your Favorite Tote, Too |website=InStyle |date=March 19, 2014 |access-date=2016-08-28}} 24. ^{{cite web |first=Aemilia |last=Madden |url=http://www.whowhatwear.com/gigi-hadid-wearing-everlane/ |title=Gigi Hadid Wore the Affordable Sneakers Fashion Girls Love |website=Whowhatwear |date=March 30, 2016 }} 25. ^{{cite web |first=Alexis |last=Bennett |url=https://www.instyle.com/fashion/clothing/meghan-markles-everlane-cashmere-sweater |title=Meghan Markle's Affordable Cashmere Sweater Is Back in Stock |website=InStyle |date=September 25, 2018 |accessdate=2018-11-22 }} 26. ^{{cite web|last=O'Conner|first=Claire |title=30 under 30: Meet the Young People Reinventing Retail and E-Commerce|url=https://www.forbes.com/sites/clareoconnor/2015/01/05/30-under-30-meet-the-young-people-reinventing-retail-and-e-commerce/|website=Forbes |date=January 5, 2015 |accessdate=October 18, 2015}} External links
7 : 2010s fashion|Social enterprises|Companies based in San Francisco|2010 establishments in California|Clothing companies of the United States|Online clothing retailers|American companies established in 2010 |
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