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词条 Evert Gummesson
释义

  1. Research

  2. Professional Activities

  3. Publications

  4. Award

  5. References

  6. External links

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|birth_date = 1936
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|residence = Stockholm
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|occupation = Professor
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|title = Professor Emeritus
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}}Evert Gummesson (born 1936) is Professor Emeritus of Service Marketing and Management at the .....9576313963...Stockholm Business School, where he was formerly the Director of Research. He received his Ph.D. from Stockholm University, Stockholm School ....9576313963...Economics. He is a Fellow and Honorary Doctor of Hanken School of Economics, Helsinki, Finland, and a Fellow of the University of Tampere, Finland.[1]

Research

Gummesson's research interest include services marketing, relationship marketing, service-dominant logic, organizational structure, grounded theory, case study methodology, and other research methodologies.

Professional Activities

He is a Senior Advisory Board member for the European Journal of Marketing.[2]

Publications

  • Gummesson, E. (2017). Case theory in business and management: Reinventing case study ..9576313963. research. Sage.
  • Gummesson, E. (2000). Qualitative methods in management research. Sage.
  • Gummesson, E. (2011). Total relationship marketing. Routledge.
  • Lovelock, C., & Gummesson, E. (2004). Whither services marketing? In search of a new paradigm and fresh perspectives. Journal of service research, 7(1), 20-41.[3]

Award

  • S-D Logic Award (June 2011),[4][5]

References

1. ^{{cite web|url=http://www.gurteen.com/gurteen/gurteen.nsf/id/evert-gummesson|title=Evert Gummesson (Gurteen Knowledge)|first=David|last=Gurteen|website=www.gurteen.com}}
2. ^European Journal of Marketing, Senior Advisory Board Service http://www.emeraldgrouppublishing.com/products/journals/editorial_team.htm?id=ejm
3. ^{{cite web |url= https://www.researchgate.net/profile/Evert_Gummesson/publication/235362595_Whither_Services_Marketing_In_Search_of_a_New_Paradigm_and_Fresh_Perspectives/links/00b7d52c1ca0b0785a000000.pdf|title=Brochure|website=www.researchgate.net|format=PDF}}
4. ^{{cite web|url=http://sdlogic.net/evert-gummesson.html|title=Evert Gummesson|website=Service-Dominant Logic}}
5. ^{{cite web|url=http://www.naplesforumonservice.it/public/index.php?node=163&nm=Evert+Gummesson+Award|title=www.naplesforumonservice.it » Evert Gummesson Award|website=www.naplesforumonservice.it}}

External links

  • [https://www.researchgate.net/profile/Evert_Gummesson ResearchGate]
  • S-D Logic
  • Kotler Impact
  • [https://en.wikipedia.org/wiki/List_of_Stockholm_School_of_Economics_people Stockholm School of Economics People]
{{Authority control}}{{DEFAULTSORT:Gummesson, Evert}}

5 : Living people|1936 births|Stockholm School of Economics faculty|Marketing theorists|Marketing people

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