| 词条 | Eve Sleep |
| 释义 |
}}{{Infobox company | name = Eve Sleep | type = Public company | traded_as = {{AIM|EVE}} | logo = Eve Sleep logo.png | foundation = {{start date and age|df=yes|2014|10|9}}[1][2] | founder = Jas Bagniewski, James Fryer, Kuba Wieczorek, Felix Lobkowicz, Abid Ismail | location_city = London, England | location_country = UK | locations = | area_served = Worldwide | key_people = {{Unbulleted list|James Sturrock (CEO)|Paul Pindar (Chairman)}} | industry = Mattress industry | products = Mattresses, pillows, bed sheets | services = | revenue = £27m [3] | operating_income = | net_income = | assets = | equity = | owner = | num_employees = 50[4] | parent = | divisions = | subsid = | caption = | homepage = [https://www.evesleep.co.uk evesleep.co.uk] | footnotes = | intl = }}Eve Sleep Limited, also known as "Eve Mattress", is a UK-based e-commerce business that sells its mattress online.[5] It was founded in 2014 and launched to the public in December 2014.[6][7][7][8] Eve Sleep manufactures 4 different mattresses. The current Original has a three-layer design incorporating memory foam.[6] Eve sells online and reduces its shipping costs by rolling the mattress into a box. It can also be bought in High Street stores. HistoryOriginIn the 2010s, mattress company startups such as Eve began to emerge with a new business model to meet consumer and market demands.[9][12][10] These new companies had a limited selection of products[10] made from a few key components[12] at a fraction of the high street costs.[16] They also aimed to simplify the decision process for customers, offering generous trial periods, quick delivery and social media marketing.[11] Jas Bagniewski was already in the mattress industry, along with James Fryer. They sold over $2 million worth of mattresses in one day on a Groupon flash sale in 2011.[4] The company went on to sell 75,000 mattresses online in 18 countries.[19] The idea for Eve grew from their experience and through years of product testing, customer feedback and reviews.[19] Eve Sleep was founded in October 2014[21][22][16] in London by:
The company was officially launched in December 2014. Funding roundsIn 2015, the company closed a seed-round of funding worth £600,000.[6] Investors included FJ Labs (Viagogo and Zesty), DN Capital (Shazam) and Octopus Ventures.[6][7][14] In 2018 the company looked to raise a further 15 million pounds. [15] Octopus Ventures and DN Capital invested for a second time in a Series A round to the value of £2.5 million in October 2015.[16][17] And in July 2016, Eve Sleep secured £6.9m in Series B funding.[18] This round included funding from Channel 4, the British public-service television broadcaster, via its Commercial Growth Fund.[19][20][17] Channel 4 offers companies not currently advertising on television in the UK, the opportunity to launch a TV ad campaign on Channel 4, by exchanging equity stakes or striking revenue share arrangements.[19][20] Initial growthThe company sold more than 11,000 mattresses in its first year with a turnover of more than £3.5 million, averaging monthly growth of 25%.[21] Management changeBy 2017 the revenue had increased to £27 million,[3] but the operating losses also increased to £19 million in the same period, with over half the revenue spent on marketing. The founding CEO, Jas Bagniewski, was asked to step down in July 2018 due to the poor financial performance,[22] and was replaced in September 2018 by James Sturrock, the former CEO of Moonpig. At the time Bagniewski was asked to stand down, the company share price was 67p per share. In the first 6 months under new management, the share price dropped to 10p per share. In September 2018, the new CEO said that the company needed an injection of capital, and proposed a share placing to achieve it.[22] ProductEve Sleep sells four mattresses, Light, Hybrid, Original and Premium. Bed names and size specifications vary in different countries. The mattress exists in all standard sizes in UK (single, double, king, super king...) and in US (single, twin, twin XL, full, king and California king), and fits all IKEA frames.[19][23] The company also manufactures custom-sized mattresses on demand. The Original and the Light mattresses features a knitted two way stretch fabric cover in white with a distinctive yellow side panel. The mattress is vacuum packed and folded into a box, and can be easily delivered and moved up staircases, unlike traditional mattresses. When unpacked, the mattress recovers its original shape and is ready to sleep on within hours. This method also cuts the delivery cost. Eve Sleep's products are designed and made on demand in the UK and United States. The company used to claim to make "the world's most comfortable mattress" and "the perfect mattress" at the third of the price of an equivalent high street mattress. [24][16]Business modelEve's business model features direct online sales, strong customer service and savvy social media marketing. Its online platform allows the company to offer its mattresses at affordable prices. The firm is operating in the UK, the US, Germany, France, Belgium, Luxembourg, Austria, Switzerland, and plans to expand further.[18] Eve Sleep's goal is to become a global household brand. MarketingIn December 2015, the mattress company launched a long-form copy advertising campaign across the London Underground showing its distinctive yellow mattress border.[17] Channel 4's investment saw Eve Sleep launch a television advert across its channels.[17] In June 2016, Eve Sleep also launched its "Nap Station".[25] Located at the Old Truman Brewery, in East London,[26] the pop-up nap station was a co-working space come nap station equipped with beds. The "Nap Station" allowed people to experience the brand, try Eve mattress and encouraged them to enjoy the benefits of a power nap.[27] Visitors could benefit from free Wi-Fi and charging points, and artisan coffee.[28][29] References1. ^{{cite web|url=http://whois.domaintools.com/evemattress.co.uk/|title=EveMattress.co.uk WHOIS, DNS, & Domain Info – DomainTools|work=WHOIS|accessdate=17 January 2017}} {{Mattresses}}2. ^{{cite web|url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=285552104|title=Company Overview of Eve Sleep Ltd.|website=Bloomberg|date=18 April 2016}} 3. ^1 {{cite web|url=https://www.thisismoney.co.uk/money/news/article-5492425/Trendy-mattress-firm-Eve-Sleep-racks-19m-losses.html|title=Trendy mattress firm Eve Sleep racks up £19m in losses as experts warn of a saturated market|date=12 March 2018|access-date=7 December 2018}} 4. ^1 {{cite web|url=http://www.ibtimes.co.uk/london-has-nap-station-meet-men-eve-sleep-are-trying-get-you-into-bed-1565986|title=Don't yawn: London has a nap station aimed at frazzled workers|website=International Business Times|date=July 2016}} 5. ^{{cite web|url=https://www.cbinsights.com/company/eve-sleep|title=Eve Sleep|publisher=Cbinsights.com}} 6. ^1 2 3 {{cite web|url=https://www.telegraph.co.uk/finance/businessclub/11418106/The-mattress-deal-that-lets-Eve-customers-sleep-easier.html|title=The mattress deal that lets Eve customers sleep easier|website=The Telegraph|date=18 February 2015}} 7. ^{{cite web|url=http://companydb.uk/09261636-eve-sleep-limited|title=Eve Sleep Limited|website=Company Database|date=18 February 2015}} 8. ^{{Cite news|url=https://www.mattressclarity.com/reviews/eve/interview-jas-bagniewski-founder-ceo/|title=Interview with Jas Bagniewski, founder and CEO of Eve Mattress|date=2015-11-19|work=Mattress Clarity|access-date=2018-11-01|language=en-US}} 9. ^{{cite web|url=http://fortune.com/2015/07/01/leesa-sleep-mattress/|title=Mattress wars heat up: Leesa raises $9 million|website=Fortune|date=July 2010}} 10. ^1 {{cite web|url=https://www.wsj.com/articles/the-new-mattresses-professionals-1443640077|title=The new mattresses professionals|website=The Wall Street Journal|date=September 2015}} 11. ^1 2 {{cite web|url=http://www.huffingtonpost.com/entry/casper-mattress-startup_us_564c9928e4b06037734bd61d|title=This Mattress Startup Wants To Change The Way You Think About Sleep|website=HuffPost|date=November 2015}} 12. ^1 {{cite web|url=http://startups.co.uk/top-new-businesses-of-2015-eve/|title=12 days of start-ups: eve|publisher=Startups.co.uk|date=December 2015}} 13. ^1 {{cite web|url=http://startups.co.uk/startups-100/2016/10-eve-sleep/|title=Eve Sleep|website=Startups|date=May 2016}} 14. ^{{cite web|url=https://uk.finance.yahoo.com/news/mattress-deal-lets-eve-customers-053018133.html|title=The mattress deal that lets Eve customers sleep easier|website=Yahoo|date=18 February 2015}} 15. ^[https://www.retailgazette.co.uk/blog/2018/12/eve-sleep-misses-funding-targets-5m-sending-shares-plummeting/ Article in The Retail Gazette] 16. ^1 2 3 {{cite web|url=http://startups.co.uk/eve-mattress-secures-330000-seed-round/|title=Eve Mattress secures £330,000 seed round|publisher=Startups.co.uk|date=31 March 2015}} 17. ^1 2 3 {{cite web|url=http://startups.co.uk/eve-mattress-secures-600000-seed-round-led-by-octopus-investments/|title=Eve Mattress secures £600,000 seed round led by Octopus Investments|publisher=Startups.co.uk|date=11 May 2015}} 18. ^1 {{cite web|url=https://bdaily.co.uk/hospitality/19-07-2016/channel-4-backs-premium-mattress-startup-in-transformational-series-b-round/|title=Channel 4 backs premium mattress startup in 'transformational' Series B round|publisher=Bdaily.co.uk|date=16 July 2016}} 19. ^1 {{cite web|url=http://www.finsmes.com/2016/07/mattress-retailer-eve-sleep-secures-6-9m-in-series-b-funding.html|title=Mattress Retailer Eve Sleep Secures £6.9M in Series B Funding|publisher=Finsmes.com|date=July 2016}} 20. ^1 {{cite web|url=http://www.bqlive.co.uk/2016/07/19/investors-look-to-eve-sleep/|title=Investors look to Eve Sleep|publisher=Bqlive.co.uk|date=16 July 2016}} 21. ^1 2 {{cite web|url=https://www.standard.co.uk/business/london-online-mattresses-retailer-eve-raises-25-million-a3117516.html|title=London online mattresses retailer Eve raises £2.5 million|website=Standard|date=18 November 2015}} 22. ^1 {{cite web|url=https://www.ft.com/content/987338f6-e8e2-11e8-885c-e64da4c0f981|title=Why Eve Sleep is proving a bit of a nightmare for investors|date=19 November 2018|access-date=7 December 2018}} 23. ^{{cite web|url=http://www.thetimes.co.uk/tto/business/workinglife/article4629173.ece|title=Proof that dreams can come true in business|website=The Times|date=2 December 2015}} 24. ^1 2 3 {{cite web|url=http://startups.co.uk/eve-sleep-jas-bagniewski/|title=Eve Sleep: Jas Bagniewski|website=Startups magazine|date=January 2016}} 25. ^{{cite web|url=http://www.timeout.com/london/blog/get-some-shut-eye-at-a-pop-up-nap-station-in-brick-lane-061516|title=Get some shut-eye at a pop-up nap station in Brick Lane|website=Time Out|date=June 2016}} 26. ^{{cite web|url=https://www.independent.co.uk/arts-entertainment/london-is-getting-a-nap-station-so-workers-can-get-some-goddamn-sleep-a7083056.html|title=London is getting a 'nap station' so workers can get some goddamn sleep|website=The Independent|date=June 2016}} 27. ^{{cite web|url=http://metro.co.uk/2016/06/09/london-is-getting-a-cosy-pop-up-where-exhausted-people-can-take-a-nap-5934366/|title=London is getting a cosy pop-up where exhausted people can take a nap|website=Metro|date=June 2016}} 28. ^{{cite web|url=https://uk.news.yahoo.com/london-nap-station-meet-men-081252452.html|title=London has a nap station: Meet the men from Eve Sleep who are trying to get you into bed|website=Yahoo|date=July 2016}} 29. ^{{cite web|url=http://www.huffingtonpost.co.uk/entry/london-nap-station-old-truman-brewery_uk_57582323e4b04151436925c7|title=This Pop-Up Nap Station Allows Londoners To Get Some Shut Eye|website=HuffPost|date=June 2016}} 6 : Beds|Mattress retailers of the United Kingdom|Sleep|British brands|Companies based in London|Companies listed on the Alternative Investment Market |
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