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词条 Fullbeauty Brands
释义

  1. History

  2. Brands

  3. Support for the Body Positive Movement

  4. References

{{UDP|date=September 2017}}{{notability|Companies|date=January 2016}}{{Infobox company
| name = Fullbeauty Brands
| logo = Fullbeauty Brands Logo.png
| logo_size = 200px
| logo_alt = fullbeauty the new name of OneStopPlus
| logo_caption = Fullbeauty Brands Logo
| logo_padding =
| image =
| image_size =
| image_alt = Fullbeauty Brands
| image_caption =
| location_country = USA
| founded = 1901
| industry = Online Retail
| subsid =
| products = Plus Size Clothing, Big & Tall Clothing
| key_people = Emilie Arel, CEO
| location_city = New York City
| homepage = http://www.fbbrands.com/
| area_served = Nationwide
}}Fullbeauty Brands is an American plus size women’s and men’s apparel and home goods holding company based in New York City. As of November 2017 the company’s CEO was Emilie Arel.[1]

History

Fullbeauty Brands was founded in 1901 in New York, New York. In 1924, the company launched its first fashion catalog. In 1941, the mail order business moved to Indiana where the company fulfills catalog and online orders from its fulfillment centers in Indianapolis and Plainfield. In 1999, the company’s call center was opened in El Paso, Texas.[2]

In February 2013, the company was purchased by Charlesbank Capital Partners and Webster Capital. In 2015, the company rebranded itself, it was previously known as OSP Group.[3]

In October 2015, Fullbeauty Brands was acquired by Apax Partners. [4][5]

Brands

Fullbeauty is an umbrella holding company with multiple brands under its label. These include Woman Within, Roaman’s, fullbeauty.com Jessica London, ellos, swimsuitsforall, KingSize, and BrylaneHome.[6] [7]

Support for the Body Positive Movement

Fullbeauty has sought to support the Body Positive Movement in promoting messaging that runs contrary to the trend of using extremely skinny fashion models.[8] In 2015 the company ran a campaign called "OwnYourCurves" which sought to alter consumer’s perceptions of size and shape as it related to beauty through the positive portrayal of “plus size” women.[9] Meghan Trainor partnered with the company in the campaign.[9][10]

References

1. ^{{cite web|url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapid=25855 |title=FULLBEAUTY Brands, Inc.: Private Company Information - Businessweek |publisher=Bloomberg.com |date= |accessdate=2015-10-10}}
2. ^{{cite web|url=http://www.fbbrands.com/about-us/our-history/ |title=Our History | FULLBEAUTY Brands |publisher=Fbbrands.com |date=2014-06-20 |accessdate=2015-10-10}}
3. ^{{cite web|author=Hillary Canada |url=http://pevc.dowjones.com/Article?an=DJFLBO0120150818eb8ilh4sj&ReturnUrl=http%3a%2f%2fpevc.dowjones.com%2fArticle%3fan%3dDJFLBO0120150818eb8ilh4sj |title=Apax Buying Controlling Stake in FullBeauty Brands |publisher=Pevc.dowjones.com |date=2015-08-18 |accessdate=2015-10-10}}
4. ^{{Cite web|title = The Morning Leverage: TPG Closes $2 Billion Real-Estate Fund|url = https://blogs.wsj.com/privateequity/2015/10/07/the-morning-leverage-tpg-closes-2-billion-real-estate-fund/|date = 2015-10-07|accessdate = 2015-12-03|first = Thomas|last = Dunford}}
5. ^{{Cite web|title = A Tale of Two Loan Markets|url = https://www.bloomberg.com/news/articles/2015-11-12/avago-s-mega-m-a-financing-sails-through-a-skittish-loan-market|website = Bloomberg.com|accessdate = 2015-12-03|first = Christine|last = Idzelis}}
6. ^{{cite web|url=http://www.hoovers.com/company-information/cs/company-profile.fullbeauty_brands_inc.8bfa01051c5be00d.html |title=FULLBEAUTY BRANDS, INC. Company Profile|publisher=Hoover.com |accessdate=2016-12-09}}
7. ^{{Cite web|title = Fullbeauty Brands Launches Ellos as Plus-Size Brand for Online and Catalogue|url = http://wwd.com/business-news/retail/fullbeauty-brands-launches-ellos-as-plus-size-brand-for-online-and-catalogue-10502410/|website = www.wwd.com|date=2016-08-08|accessdate = 2016-12-09|first = Lisa|last = Lockwood}}
8. ^{{Cite web|title = This Holiday Clothing Ad From Full Beauty Is Ridiculously Body Positive|url = https://www.bustle.com/articles/132053-this-holiday-clothing-ad-from-full-beauty-is-ridiculously-body-positive-video|website = www.bustle.com|accessdate = 2016-10-11|first = Meg|last = Zulch}}
9. ^{{Cite web|title = Meghan Trainor Fronts Fullbeauty Brands' #Ownyourcurves Campaign|url = http://www.hollywoodreporter.com/news/meghan-trainor-fronts-fullbeauty-brands-831773|website = hollywoodreporter.com|accessdate = 2016-10-11|first = Sam|last = Reed}}
10. ^{{Cite web|title = Meghan Trainor Announces Partnership With FullBeauty Brands|url = http://www.billboard.com/articles/news/6509654/meghan-trainor-partnership-fullbeauty-brands|work=Billboard|date=March 25, 2015 |accessdate = 2016-10-11|first = Jocelyn|last = Vena}}

6 : Clothing retailers of the United States|Mail-order retailers|Clothing companies based in New York City|American companies established in 1901|Clothing companies established in 1901|Retail companies established in 1901

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