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词条 Genesis Motor
释义

  1. History

  2. Future plans

  3. Models

  4. Marketing

  5. References

  6. External links

{{Infobox company
| name = Genesis Motor, LLC
| logo = Genesis Logo - Transparent.png
| logo_caption =
| type = Division
| industry = Automotive
| foundation = {{start date and age|2015|11|4|df=y}}
| hq_location_city = Seoul
| hq_location_country = South Korea
| key_people = Manfred Fitzgerald {{small|(Global Head and Executive Vice President)}}
Erwin Raphael {{small|(Chief Operating Officer)}}
| products = Luxury vehicles
| parent = Hyundai Motor Group
| homepage = {{url|genesis.com}}
| predecessor = Hyundai Equus (G90)
Hyundai Genesis (G80)}}Genesis Motor is the luxury vehicle division of the South Korean vehicle manufacturer Hyundai Motor Group. Initially envisioned along with the plan for Hyundai's new luxury sedan Hyundai Genesis in 2004, the Genesis brand was officially announced as a standalone marque on 4 November 2015.[1][2]

Manfred Fitzgerald, former director of brand and design at Lamborghini, is executive vice president.[3] Luc Donckerwolke, former design director of Volkswagen Group subsidiaries Bentley, Lamborghini and Audi,[4] leads the design brand since early 2016,[5] and works alongside Hyundai-Kia's chief designer Peter Schreyer.[6] Albert Biermann, former head of BMW M performance division, oversees tuning and performance in his role[7] as executive vice president of performance development and high performance vehicles.[8] Sang-yup Lee, formerly at Bentley and Alexander (Sasha) Selipanov, formerly at Bugatti, lead exterior and advanced design.[9] Fayez Rahman, former development leader at BMW, is vice-president of architecture development.[9]

History

Hyundai conceived "Concept Genesis" in 2003 and introduced its first ever model in 2007 as a "progressive interpretation of the modern rear-wheel drive sports sedan".[10] The body design took three years and the total cost of the program was $500 million over a development period of 23 months. Reliability testing ran for 800,000 miles.[11] Hyundai introduced the Genesis in 2008 at the North American International Auto Show.[12]

Chris Hosford, Hyundai's United States spokesman, cited three main reasons to make Genesis a stand-alone brand:[13]

  • Genesis' extant seven years in the luxury car market was successful
  • Genesis ranked among the top three segment sellers
  • Customers demanded a separate Genesis division

Genesis Motor announced the launch of its first model, the G90 (EQ900 in South Korea), on 9 December 2015. The G90 serves as the brand's flagship model.[14] Genesis launched in the U.S. in late 2016, with the sale of the G80 and G90 models. The initial dealers are a subset of existing Hyundai dealers, with designated space for Genesis within the dealerships' showrooms. In 2016, Genesis sold a total of 87,130 with 66,029 in South Korea.[15] On September 14, 2016 a third model, the Genesis G70, was unveiled in Namyang, South Korea.[16] The car was introduced to the United States market during the 2018 New York Auto Show on March 28, 2018.[17] In June 2018, according to the reports, Genesis Motor ranked first on J.D. Power’s Initial Quality Study.[18]

Future plans

By 2020, a sports coupe and two crossovers are expected, bringing the number of Genesis models to six.[1] Genesis follows an alphanumeric naming convention; car models are named by combining the letter G and a number (70, 80, 90, and so on) while crossovers are named by combining the letters GV and a number.[19] Genesis is initially being marketed in South Korea, China, the Middle East, Russia, Canada and The United States, followed by Europe and the rest of Asia.[2][20]

Models

Car Year of Launch Facelift Predecessor Model
G70 2017 None
G80 2016 Hyundai Genesis
G90 2015 2018 Hyundai Equus
Unknown Coupe 2019 – Hyundai Genesis Coupe
Unknown SUV 2019
Unknown SUV 2020

Marketing

Genesis Connected Services, a cloud-based service, features remote vehicle functions such as remote start with climate control and remote lock/unlock is available on iOS, Android and an Alexa Skill developed with Amazon.[21] The Genesis Intelligent Assistant was developed for Android and iOS, providing similar service to Genesis Connected Services.[22]

References

1. ^{{cite news |last1=Kim |first1=Sohee |title=Hyundai launches Genesis premium car brand in bid to end profit skid |url=http://in.reuters.com/article/2015/11/04/hyundai-motor-genesis-idINKCN0ST0BD20151104 |access-date=5 November 2015 |agency=Reuters |date=4 November 2015}}
2. ^{{Cite web |title=Hyundai spins off Genesis luxury brand, promises six new models by 2020 – CNET |url=http://www.cnet.com/news/hyundai-spins-off-genesis-brand-six-new-models-by-2020/ |publisher=CNET |access-date=5 November 2015}}
3. ^{{cite press release|title=Hyundai Motor Announces Manfred Fitzgerald to lead the Genesis Brand |publisher=Hyundai Motor Group |date=28 December 2015 |url=http://www.hyundaimotorgroup.com/MediaCenter/News/Press-Releases/hmc-announce-lead-151228.hub |access-date=4 January 2016 |deadurl=yes |archiveurl=https://web.archive.org/web/20160125231304/http://www.hyundaimotorgroup.com/MediaCenter/News/Press-Releases/hmc-announce-lead-151228.hub |archivedate=25 January 2016 |df= }}
4. ^{{Cite web |url=http://www.turbo.fr/actualite-automobile/436908-design-luc-donckerwolke-patron-style-groupe-volkswagen/ |title=Design : Luc Donckerwolke, nouveau patron du style avancé chez le groupe Volkswagen |date=22 July 2011 |access-date=12 December 2015 |website=Turbo.fr |last=Pinatel |first=Cédric |language=French}}
5. ^{{Cite web |url=http://www.techtimes.com/articles/103549/20151105/hyundai-turning-genesis-luxury-brand.htm |title=Hyundai Turning Genesis into Own Luxury Brand |date=5 November 2015 |access-date=12 December 2015 |website=Tech Times |last=Lelinwalla |first=Mark}}
6. ^{{cite web |last1=Parikh |first1=Sagar |title=Peter Schreyer speaks on Genesis G90, brand's design philosophy |url=http://steeringnews.com/peter-schreyer-genesis-g90-brands-design-philosophy-22684-2/ |publisher=steeringnews.com |access-date=24 November 2015}}
7. ^{{cite news |url=https://www.forbes.com/sites/jaclyntrop/2017/09/17/new-g70-compact-sedan-helps-hyundai-define-korean-luxury-for-its-genesis-brand/#7e2209c92f6c |title=New G70 Compact Sedan Helps Hyundai Define Korean Luxury For Its Genesis Brand |first=Jaclyn |last=Trop |work=Forbes |location=US |date=17 September 2017 |access-date=7 April 2019}}
8. ^{{cite web |last1=Nelson |first1=Gabe |title=Genesis brand born with luxury heritage |url=http://www.autonews.com/article/20160118/OEM03/301189953/genesis-brand-born-with-luxury-heritage |website=Automotive News |access-date=18 January 2016}}
9. ^{{cite web |last=Loh |first=Edward |title=How Genesis' Dream Team Could Reinvent the Luxury Car - The Lohdown |url=https://www.motortrend.com/news/genesis-dream-team-luxury-car-lohdown/ |website=Motortrend |access-date=5 September 2018}}
10. ^{{cite press release |title=Hyundai to Unveil Concept Genesis Premium Sports Sedan |agency=PR Newswire |date=26 March 2007 |url=http://www.prnewswire.com/mnr/hyundai/27501/ |access-date=12 September 2008}}
11. ^{{cite web |title=Let there be technology: What's under Hyundai's new Genesis sedan |publisher=Autoblog.com |date=17 June 2008 |author=Jonathon Ramsey |url=http://www.autoblog.com/2008/06/17/let-there-be-technology-whats-under-hyundais-new-genesis-seda/}}
12. ^{{cite news |title=Hyundai Unveils Genesis Premium Sports Sedan |url=http://worldwide.hyundai.com/WW/Corporate/News/News/DF_GT_GLOBALNEWS_041.html?testValue=DF_WW_RD_GLOBALNEWS&title=DF_GT_GLOBALNEWS_041&Row=5&totalRow=&selx2=genesis |access-date=24 November 2015 |publisher=Hyundai |date=13 January 2008}}
13. ^{{Cite web |title=Hyundai Accelerates Genesis into Its Own Luxury Brand |url=https://www.yahoo.com/autos/hyundai-accelerates-genesis-into-its-1293192727986230.html |publisher=Yahoo! |access-date=5 November 2015}}
14. ^{{cite press release|title=Genesis Brand Launches its First Model, G90 |url=http://www.hyundaimotorgroup.com/MediaCenter/News/Press-Releases/hmc-genesis-brand-launches-first-model-g90-151209.hub |publisher=Hyundai Motor Group |date=9 December 2015 |access-date=4 January 2016 |deadurl=yes |archiveurl=https://web.archive.org/web/20151222110351/http://www.hyundaimotorgroup.com/MediaCenter/News/Press-Releases/hmc-genesis-brand-launches-first-model-g90-151209.hub |archivedate=22 December 2015 |df= }}
15. ^{{cite news|last1=Greimel|first1=Hans|title=Genesis sets sights on China|work=Automotive News|date=8 April 2017}}
16. ^{{cite press release |url=https://www.genesisnewsusa.com/en-us/releases/66 |title=Genesis G70 resets expectations of customer-focused performance and luxury |publisher=Genesis |location=US |date=14 September 2017 |access-date=7 April 2019}}
17. ^{{cite press release |url=https://www.genesisnewsusa.com/en-us/releases/87 |title=Genesis premieres the 2019 G70 at the New York International Auto Show |publisher=Genesis |location=US |date=28 March 2018 |access-date=7 April 2019}}
18. ^{{Cite news |url=https://www.wsj.com/articles/korean-auto-makers-are-listening-to-what-american-drivers-want-1529496005 |title=Korean Auto Makers Are Listening to What American Drivers Want |last=Roberts |first=Adrienne |work=Wall Street Journal |date=20 June 2018 |access-date=22 October 2018|issn=0099-9660}}
19. ^{{cite press release|title=Hyundai Motor Launches New Global Luxury Brand, 'Genesis' |url=http://www.hyundaimotorgroup.com/MediaCenter/News/Press-Releases/hmg-hyundai-group-global-brand-genesis-launches-151104.hub |publisher=Hyundai Motor Group |date=4 November 2015 |access-date=4 January 2016 |deadurl=yes |archiveurl=https://web.archive.org/web/20160119152159/http://www.hyundaimotorgroup.com/MediaCenter/News/Press-Releases/hmg-hyundai-group-global-brand-genesis-launches-151104.hub |archivedate=19 January 2016 |df= }}
20. ^{{cite web |last1=Runk |first1=David |title=Flagship Hyundai Genesis G90 luxury sedan debuts in Detroit |url=http://www.chron.com/cars/article/Flagship-Hyundai-G90-luxury-sedan-debuts-in-6756369.php#item-38488 |website=Houston Chronicle |access-date=14 January 2016}}
21. ^Genesis Teams Up With Amazon to Bring Connected Cars To Connected Homes
22. ^Genesis Launches New Innovative Luxury Amenities to Save Time and Add Convenience

External links

  • [https://www.genesis.com/us/en/genesis.html Official site — United States]
  • [https://www.genesis.com/kr/en/genesis.html Official site — South Korea (English)]
  • [https://genesisowners.com/genesis-forum/ Genesis Motor Online Community]
{{Hyundai Motor Group|Genesis Motor}}{{Genesis (Hyundai Motor Company)}}{{Genesis cars}}

6 : Genesis Motor|Luxury motor vehicle manufacturers|Motor vehicle manufacturers of South Korea|South Korean brands|Vehicle manufacturing companies established in 2015|Car brands

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