| 词条 | Goodfood Market |
| 释义 |
| name = Goodfood Market Corp. | image = Goodfood_Market_Logo.png | image_caption = | type = Public | traded_as = {{tsx|FOOD}} | industry = | founded = 2014 | founder = {{Unbulleted list|Jonathan Ferrari|Neil Cuggy}} | hq_location_city = Montreal, Quebec | hq_location_country = Canada | key_people = Jonathan Ferrari (Chief Executive Officer) | website = https://www.makegoodfood.ca }} Goodfood Market Corp. is a Canadian public meal kit company based in Montreal, Quebec. It had 89,000 subscribers as of August 31st, 2018,[1] an estimated 30 to 40% of the meal kit market.[2] It is listed on the Toronto Stock Exchange. HistoryGoodfood was founded in 2014 by Jonathan Ferrari and Neil Cuggy, two former employees at RBC Capital Markets.[2] In June 2017, the company became a publicly traded entity through a reverse takeover of a shell company on the TSX Venture Exchange and raised $21 million of capital (the company later graduated to the Toronto Stock Exchange).[3] There was some criticism of the company for going public through a reverse takeover, as opposed to a more conventional IPO; the company used a reverse takeover to minimize cost and reporting requirements.[3] Goodfood was also criticized for going public too early; according to Hannes Blum, a venture partner with venture capital firm Acton Capital Partners. "I don't think [Goodfood] is a company that should go public before they see $50 million in revenues."[3] Goodfood experienced significant growth after going public: its subscriber base increased 35% to 31,000 in the quarter ending on August 31, 2017[4], and another 45% to 45,000 in the quarter ending in November 31, 2017.[2] BusinessGoodfood prepares meal kits that are delivered to subscribers, with an average cost per serving of around $10.[2] It currently delivers to Quebec, Ontario, Manitoba, Saskatchewan, Alberta, British Columbia and the Maritimes. The company estimates that it has 30 to 40% of the Canadian meal kit market. The company faces substantial risks from the threat of Amazon entering the market, as it has not yet done.[4] It also has high customer turnover, as do most other meal kit companies.[4] Its most significant rival include HelloFresh (based in Berlin), Chef's Plate (based in Ontario), MissFresh (based in Quebec), and Cook It (based in Quebec) .[5][13] As of 2018, the company was not profitable; it lost $2.4 million in the second quarter of 2018, on $15.6 million in revenues.[6] The losses were due, in part, to the company's rapid growth. Ferrari claimed that the company could be profitable immediately if it did invest in its growth.[6] References1. ^{{Cite web|url=https://cdn.makegoodfood.ca/images/investors/docs/2018/news/august_2018_subscribers_press_release_sept_5_en.pdf|title=GOODFOOD ACTIVE SUBSCRIBERS COUNT REACHES 89,000, AN INCREASE OF 17% QUARTER OVER QUARTER AND OF 187% FOR FISCAL 2018|last=|first=|date=|website=MarketWired|archive-url=|archive-date=|dead-url=|access-date=}} 2. ^1 2 3 {{Cite news|url=http://business.financialpost.com/news/fp-street/goodfood-market-corp-celebrates-its-first-full-year-as-a-meal-kit-company|title=Goodfood Market Corp. celebrates its first full year as a meal kit company|date=2017-12-07|work=Financial Post|access-date=2018-02-01|language=en-US}} 3. ^1 2 {{Cite news|url=https://www.theglobeandmail.com/technology/montreal-meal-kit-firm-goodfood-prepares-for-public-debut/article35156711/|title=Montreal meal-kit firm Goodfood prepares for public debut|last=|first=|date=2017-05-30|work=The Globe and Mail|access-date=2018-02-01|archive-url=|archive-date=|dead-url=}} 4. ^1 2 {{Cite news|url=https://www.theglobeandmail.com/globe-investor/investment-ideas/goodfood-bets-canadian-meal-kits-can-outshine-blue-apron-amazon/article36340281/|title=Goodfood bets Canadian meal kits can outshine Blue Apron, Amazon|last=|first=|date=2017-09-21|work=The Globe and Mail|access-date=2018-02-01|archive-url=|archive-date=|dead-url=}} 5. ^{{Cite news|url=https://www.pressreader.com/canada/montreal-gazette/20170805/281535111077904|title=Why Meal Kits are Growing in Popularity|last=|first=|date=2017-08-05|work=The Montreal Gazette|access-date=|archive-url=|archive-date=|dead-url=}} 6. ^1 2 {{Cite web|url=http://www.lesaffaires.com/secteurs-d-activite/commerce-de-detail/goodfood-pourrait-passer-en-mode-acquisition/599864|title=Goodfood pourrait passer en mode acquisition|last=|first=|date=2018-01-15|website=www.lesaffaires.com|language=fr|archive-url=|archive-date=|dead-url=|access-date=2018-02-01}} 3 : Companies listed on the Toronto Stock Exchange|Companies based in Montreal|Food and drink companies of Canada |
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