| 词条 | HelloFresh |
| 释义 |
| name = HelloFresh SE | logo = | image = | image_caption = A HelloFresh meal kit with recipe cards | type = Public | traded_as = {{fwb|HFG}} | industry = | founded = 2011 | founder = {{Unbulleted list|Dominik Richter|Thomas Griesel|Jessica Nilsson}} | hq_location_city = Berlin | hq_location_country = Germany | key_people = {{Unbulleted list| Dominik Richter (CEO)| Thomas Griesel (COO)| }} | website = [https://www.hellofreshgroup.com/ Corporate Website] [https://www.hellofresh.com/ US Website] }} HelloFresh SE is an international publicly traded meal-kit company based in Berlin, Germany. It is the largest meal-kit provider in the United States,[1] and also has operations in Canada, Western Europe (including Germany and the United Kingdom), New Zealand and Australia. It has been listed on the Frankfurt Stock Exchange since its IPO in November 2017. HistoryHelloFresh was founded in November 2011 by Dominik Richter, Thomas Griesel, and Jessica Nilsson in Berlin, Germany.[2] Richter and Griesel packed and hand-delivered the first 10 customers.[3] It was one of the earlier companies in the meal-kit industry.[4] They were initially funded by Rocket Internet, a German startup studio company. They first started delivering meal kits to paying customers in early 2012, and expanded to the Netherlands, UK, US and Australia the same year. By 2014, the company claimed to be delivering 1 million meals per month.[2] They raised $50 million in a 2014 funding round, after having raised $10 million in 2012 and $7 million in 2013.[4] By March 2015, the company had 250,000 subscribers, although it was still not profitable.[5] In September of that year, it was valued at €2.6 billion in a funding round where it raised €75 million, making it a unicorn company.[5] The company was still majority-owned by Rocket Internet at that time. It cancelled a planned IPO in November, due to concerns about the company's proposed value.[6] It experienced significant growth during the year, with 530,000 subscribers by the end of October.[7] It had 750,000 subscribers by July 2016,[8] and 1.3 million by the third quarter of 2017.[9] In October 2017, the company announced a planned IPO on the Frankfurt Stock Exchange to raise $350 million.[9] On November 2, the company completed its IPO, valuing it at €1.7 billion.[10] At the time of its IPO, the company had a market capitalization of more than double Blue Apron, its largest US-based competitor.[11] In March 2018, HelloFresh acquired Green Chef, an US organic meal-kit company.[1] In October 2018, Toronto-based HelloFresh Canada acquired Chefs Plate, a Canadian meal-kit company.[12] In December 2018, HelloFresh acquired My Cook Box, a rival UK based meal delivery company.{{cn|date=January 2019}} BusinessHelloFresh's business model is to prepare the ingredients needed for a meal, and then deliver them to customers, who must then cook the meal using recipe cards [13], which takes around 30-40 minutes.[14] It generally provides about three two-person meals a week for about $60 to $70.[4] It offers a choice from about 15 recipes.[15] In the United States, HelloFresh offers a wine-subscription service, based on that of its competitor Blue Apron.[16] In several markets, it provides "Rapid Box" meals which take only 20 minutes to prepare.[17] The company's US operations were responsible for 60% of revenues as of November 2017, and it has approximately 44% of the American market.[10] HelloFresh also has operations in the United Kingdom, Germany, Austria, Switzerland, the Netherlands, Belgium, Luxembourg, France, Australia, New Zealand, Canada and China. HelloFresh has been criticized for the excessive packaging of their delivered meals, leading to waste.[8] The company has also been criticized for its continually high marketing costs, which have prevented the company from being profitable.[18] A related concern is the low customer retention rate of the company. According to an independent analysis, less than 50% of customers remain subscribers after the first week, and less than 10% remain after 6 months.[19] The company disputes these findings. References1. ^1 {{Cite news|url=https://www.recode.net/2018/3/26/17165030/hellofresh-blue-apron-meal-kit-delivery-marketshare-acquisition-organic-green-chef|title=HelloFresh is now bigger than Blue Apron in the U.S.|work=Recode|access-date=2018-08-08}} 2. ^1 {{Cite news|url=http://tech.eu/features/2356/hellofresh-funding-profile/|title=Why Berlin meal delivery startup HelloFresh just raised $50m|date=2014-08-07|work=Tech.eu|access-date=2018-02-07|language=en-US}} 3. ^{{Cite web|url=https://www.hellofreshgroup.com/all-about-hellofresh/our-story/|title=Our story|website=HelloFresh Group|language=en-US|access-date=2018-03-13}} 4. ^1 2 {{Cite news |url=https://dealbook.nytimes.com/2014/06/18/hellofresh-a-meal-delivery-start-up-raises-50-million/|title=HelloFresh, a Meal Delivery Start-Up, Raises $50 Million|last=de la Merced |first=Michael J. |work=DealBook|access-date=2018-02-07|language=en}} 5. ^1 {{Cite news |url=https://www.ft.com/content/658e86be-5d23-11e5-97e9-7f0bf5e7177b |title=Funding round values German grocery start-up HelloFresh at €2.6bn|last=|first=|date=2015-09-17|website=Financial Times|language=en-GB|archive-url=|archive-date=|dead-url=|access-date=2018-02-07}} 6. ^{{Cite news|url=https://www.reuters.com/article/hellofresh-ipo/meal-delivery-firm-hellofresh-puts-ipo-on-hold-idUSL8N1330QC20151108|title=Meal delivery firm HelloFresh puts IPO on hold|last=|first=|date=2015-11-08|work=Reuters|access-date=2018-02-07|archive-url=|archive-date=|dead-url=}} 7. ^{{Cite news|url=http://www.businessinsider.com/r-loss-making-online-meal-delivery-firm-hellofresh-plans-flotation-2015-10|title=Loss-making online meal delivery firm HelloFresh plans to go public|work=Business Insider|access-date=2018-02-07|language=en}} 8. ^1 {{Cite news|url=https://www.bloomberg.com/news/articles/2016-07-20/is-hellofresh-good-a-top-chef-tests-alongside-marley-spoon-goose-box-farmison-co|title=A Michelin-Star Chef Tests Four Home-Cooking Delivery Services|date=2016-07-20|work=Bloomberg.com|access-date=2018-02-07|language=en}} 9. ^1 {{Cite news|url=https://www.nytimes.com/2017/10/10/business/dealbook/hellofresh-ipo.html|title=HelloFresh, the Meal Delivery Service, Pursues I.P.O. in Frankfurt|last=Bray|first=Chad|date=2017-10-10|work=The New York Times|access-date=2018-02-07|language=en-US|issn=0362-4331}} 10. ^1 {{Cite news|url=http://fortune.com/2017/11/02/blue-apron-hellofresh-ipo/|title=HelloFresh Is Worth Much More to Investors Than Blue Apron|work=Fortune|access-date=2018-02-07|language=en}} 11. ^{{Cite news|url=https://www.reuters.com/article/hellofresh-ipo/update-1-hellofresh-makes-positive-debut-valuation-double-rival-blue-apron-idUSL8N1N82AT|title=UPDATE 2-HelloFresh's bright start contrasts with Blue Apron struggles|last=|first=|date=November 2, 2017|work=Reuters|access-date=2018-03-07|archive-url=|archive-date=|dead-url=}} 12. ^{{cite web|url=https://www.supermarketnews.com/online-retail/hellofresh-eyes-bigger-slice-canadian-meal-kit-market |title=HelloFresh eyes bigger slice of Canadian meal kit market|website=supermarketnews.com |date=2018-11-28 |accessdate=2018-12-13}} 13. ^{{Cite web|url=http://support.hellofresh.ca/hc/en-us/articles/360011780314-What-s-in-the-box-|title=What's in the box?|website=HelloFresh Canada|language=en-US|access-date=2019-01-08}} 14. ^{{Cite news|url=https://www.top10mealdeliveryservices.com/reviews/hellofresh-uk-review/|title=HelloFresh UK Review|date=2017-08-31|work=Top 10 Meal Delivery Services|access-date=2018-03-07|language=en-US}} 15. ^{{Cite web|url=https://www.hellofresh.com/how-it-works/|title=How Does a Healthy Meal Delivery Service Work {{!}} HelloFresh|website=www.hellofresh.com|language=en-US|access-date=2018-03-13}} 16. ^{{Cite news|url=https://www.bloomberg.com/news/articles/2017-11-03/wine-on-demand-rating-bottles-from-blue-apron-hello-fresh-caviar|title=Wine on Demand? Rating Bottles From Blue Apron, Hello Fresh, Caviar|date=2017-11-03|work=Bloomberg.com|access-date=2018-03-13|language=en}} 17. ^{{Cite news|url=https://www.mirror.co.uk/news/uk-news/spiralisers-sushi-mats-ice-cream-11866020|title=Average UK household boasts staggering £415 worth of unused cooking gadgets|last=Rudd|first=Andy|date=2018-01-17|work=mirror|access-date=2018-03-13}} 18. ^{{Cite news|url=https://www.wsj.com/articles/rocket-internets-marketing-costs-keep-profit-at-bay-1474551037|title=HelloFresh, a German Tech Incubator’s Star, Still Struggles to Deliver|last=Woo|first=Stu|date=2016-09-22|work=Wall Street Journal|access-date=2018-02-07|language=en-US|issn=0099-9660}} 19. ^{{Cite news|url=https://www.fastcompany.com/3064792/meal-kit-customers-dine-and-dash|title=Meal-Kit Customers Dine And Dash|date=2016-10-20|work=Fast Company|access-date=2018-02-07|language=en-US}} External links
9 : Food and drink companies of Germany|German companies established in 2011|Companies based in Berlin|Companies listed on the Frankfurt Stock Exchange|Online food ordering|Internet companies of Germany|2017 initial public offerings|Rocket Internet|Subscription services |
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