| 词条 | Iain Osborne |
| 释义 |
|name = Iain Osborne |honorific_suffix = FRSA |image = |caption = |birth_name= Iain William Leonard Osborne |birth_date = {{birth year |1957}} |birth_place = Ayr, Scotland | occupation = Global marketer | children = 4 |alma_mater = University of Edinburgh Heriot-Watt University INSEAD | website = https://www.linkedin.com/in/helloiain/ | years_active = 1978 - present | residence = Edinburgh Paris, Munich, London, Amsterdam | known_for = First Marketing Director at Yahoo! Europe Co-founder and Managing Director of chello broadband WiFi launch across Europe |awards = Opportunity Japan - Service Industry Success Award (1991) }}Iain William Leonard Osborne {{postnominals|country=GBR|FRSA}} (born 1957) is one of the world's eminent digital marketers. Osborne was the first marketing director at Yahoo! Europe,[4] where he popularised the usage of the nascent World Wide Web. Later, Osborne was co-founder and managing director at chello broadband,[3] which he grew from startup to being the leading broadband ISP outside North America, creating a new vision for and transformation of the world's digital economies.[4] Awards include Best New Media Brand, Best European ISP, Internet Superstar [2] and Ground Breaker Award - International Marketing Innovator of the year.[2] Early life and educationOsborne was born in Ayr in 1957 to Matthew and Anne Osborne and grew up in Ayrshire on the west coast of Scotland. He attended Belmont Academy before going on to study Social Sciences at The University of Edinburgh receiving a B.Sc. in 1978. He studied German Commercial Law at London School of Economics on a scholarship from Deutscher Akademischer Austauschdienst. He then went on to post-graduate studies in European Marketing and Languages at Heriot-Watt University in 1979. Later in his career, he attended INSEAD, France, on a Courtaulds Scholarship. CareerAfter postgraduate, he joined the graduate training programme of Clarks in 1979. He since held various senior sales and marketing positions in Bata Retail Europe, L'Oreal, Courtaulds PLC before joining Hilton as Director of Product and Brands in 1990.[5] Internet YearsIn 1997, Osborne joined startup Yahoo! Europe management as the first Marketing Director.[6] [7] During this time and on a startup budget, Yahoo! grew to become the most popular Internet Brand and website across Europe. Osborne and Heather Killen conducted and presented the industry's first European consumer research on Internet Users that ultimately established the commercial potential of Online Advertising in Europe.[8][9]Osborne went on to become co-founder and managing director of Chello Broadband NV,[10] the first commercial ISP to introduce high speed Broadband Internet Access in 6 European countries.[2] Also at chello, he led some of the very early research into broadband usage and its impact on changing lifestyles in Europe.[11] Osborne founded Innovater BV that in 2003 led the launch of WiFi across Europe on behalf of the Industry Association Wi-Fi Alliance of Redwood, CA.[12] Subsequently, in 2003, he founded VONOS, a company dedicated to Voice and Video over broadband services. He later joined XS4ALL to run the VoIP digital telephony services.[5] References1. ^{{cite web|url=http://pressreleases.responsesource.com/news/5170/chello-broadband-wins-best-consumer-isp-award-1999/|website=Response Source|accessdate=5 February 2017|title=CHELLO BROADBAND WINS BEST CONSUMER ISP AWARD 1999}} {{DEFAULTSORT:Osborne, Iain}}2. ^1 2 {{cite web|title=Chello Broadband Wins World-Wide Ground Breaker Award For Marketing From Multichannel News International|url=http://www.streamingmedia.com/Articles/News/Online-Video-News/Chello-Broadband-Wins-World-Wide-Ground-Breaker-Award-For-Marketing-From-Multichannel-News-International-62489.aspx|website=Streaming Media|accessdate=5 February 2017}} 3. ^{{cite web|title=Hello, Chello |url=http://www.forbes.com/tool/html/99/mar/0330/featc.htm |website=Forbes |publisher=Forbes |accessdate=6 February 2017 |deadurl=bot: unknown |archiveurl=https://web.archive.org/web/19990508033427/http://www.forbes.com/tool/html/99/mar/0330/featc.htm |archivedate=8 May 1999 |df= }} 4. ^{{cite news|title=Breaking the internet's shackles|issue=356,549|publisher=The Financial Times|date=9 November 1998}} 5. ^1 {{cite web|title=Iain Osborne (linkedin)|url=https://www.linkedin.com/in/helloiain|accessdate=8 February 2017}} 6. ^{{cite web|last1=Press Release|title=FIRST EUROPEAN BROADBAND PORTAL COMPANY ANNOUNCES EXECUTIVE TEAM & MARKET ENTRY STRATEGY|url=http://www.prnewswire.co.uk/news-releases/first-european-broadband-portal-company-announces-executive-team--market-entry-strategy-156425705.html|website=prnewswire|publisher=PR Newswire|accessdate=8 February 2017}} 7. ^{{cite news|last1=Rogers|first1=Danny|title=Yahoo! launches first Euro ads|url=http://www.campaignlive.co.uk/article/55529/yahoo-launches-first-euro-ads?src_site=marketingmagazine|accessdate=8 February 2017|work=Campaign|date=12 March 1998}} 8. ^1 {{cite web|title=NTERACTIVE: BEHIND THE HYPE/PROFILING INTERNET USERS: Yahoo’s findings prove surfers have a life outside the Net - A survey by Yahoo Europe shows that Netties use the medium to get away from the screen|url=http://www.campaignlive.co.uk/article/interactive-behind-hype-profiling-internet-users-yahoos-findings-prove-surfers-life-outside-net-survey-yahoo-europe-shows-netties-use-medium-away/27903?preferredformat=mobile|website=Campaignlive|accessdate=6 February 2017}} 9. ^{{cite news|last1=Sutherland|first1=Fritha|title=Chello broadband tunes up UK|publisher=Cable and Satellite Europe|date=April 2000}} 10. ^1 2 {{cite news |last1=Koranteng|first1=Juliana|title=Chello's marketing chief spreds broadband belief|work=Advertising Age International|publisher=Advertising Age|date=July 2000}} 11. ^{{cite journal|last1=Osborne|first1=Iain|title=Horses for Courses|journal=Telecommunications (International Edition)|date=May 2000 |volume=34 |number=5|pages=53–55}} 12. ^{{cite web|title=About Us |url=http://www.innovater.com/index_02.html |website=innovater.com (internet archive) |accessdate=8 February 2017 |deadurl=bot: unknown |archiveurl=https://web.archive.org/web/20030406125357/http://www.innovater.com/index_02.html |archivedate=6 April 2003 |df= }} 5 : Marketing people|Yahoo!|Royal Society of Arts|1957 births|Living people |
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