| 词条 | Isentia |
| 释义 |
| name = Isentia | logo = Logo of Australian company Isentia.png | type = Public company | traded_as = {{asx|ISD}} | founded = Sydney, Australia, 1982 | location = Sydney, Australia | key_people = Neville Jeffress, Founder John Croll, MD and CEO; Ian Parry-Okden, Founder of Media Monitors. num_employees = 1100 | products = Media monitoring, media evaluation, media distribution, brand intelligence | homepage = {{url|isentia.com}} }} Isentia is a media intelligence and data technology company headquartered in Sydney Australia, with locations in New Zealand, South-East Asia and Greater China. It has a corporate history dating from 1982. It has offices in Melbourne, Canberra, Brisbane, Adelaide, Perth (Australia), Wellington, Auckland (New Zealand), Kuala Lumpur (Malaysia), Singapore, Hong Kong, Beijing and Shanghai (China), Tokyo, Manila, Bangkok, Jakarta, Ho Chi Minh City, Seoul and Taipei. OverviewFormerly known as Sentia Media and before that Media Monitors. The company rebranded to Sentia Media in 2012 and then moved all its companies under one name, Isentia in March 2013. The company became public on 5 June 2014, listing on the Australian Securities Exchange. Before listing, it was owned by Australian private equity group Quadrant Private Equity since July 2010. Acquisitions since 2010 include: Singapore-based social media and online intelligence evaluation company Brandtology; Australian social media specialists BuzzNumbers; South East Asia's largest media intelligence company, MediaBanc; and Beijing company, ChinaClipping. Isentia also purchased China-based China Newswire, which was formerly owned by global rival Cision before Cision divested the business to Matoka Capital.[1] HistoryNeville Jeffress, the owner of a firm that managed the sale and publication of classified advertising, began acquiring clipping services in 1982, including NSW Country Press, Lynch Pidler Pty and the Australian Press Cutting Agency.[2][3]This service operated as Neville Jeffress/Pidler Pty Ltd. from 1982 to 1993 when it purchased and amalgamated Media Monitors Australia, and began operating as Media Monitors. By the time Neville Jeffress/Pidler Pty Ltd changed its name to Media Monitors Australia Pty Ltd in 1993, the company had established itself as one of Australia's largest media monitoring companies. Media Monitors stepped out of Australasia by opening an office in Singapore in 2006. In 2011 Media Monitors Group was purchased by Australian private equity company Quadrant. On 9 February 2012, the company unified its brands under one corporate name, Sentia Media, and in 2013 the company moved under one name across the Asia-Pacific region, Isentia. In February 2018, long-time CEO John Croll stepped down and was succeeded by former Yahoo7 Australia head Ed Harrison in July 2018.[2][3] Australian Securities Exchange listingIn May 2014, Isentia lodged a prospectus in preparation for a listing on the Australian Securities Exchange.[7][8][9][10][11][12][13][14] Isentia listed on the ASX in June of the same year. AcquisitionsMedia Monitors acquired New Zealand's leading monitoring company Media Search in 2004. In January 2006 it acquired CARMA International (Asia Pacific) Pty Limited, the exclusive Asia-Pacific franchise of global media analysis firm, CARMA International, Inc. A new office was opened in Singapore shortly after the acquisition. In June 2006, Media Monitors announced the acquisition of Rehame. Shortly thereafter, Media Monitors acquired the remaining 50% of shares in Sponsorship Information Services (SiS). In February 2007, Media Monitors acquired a significant stake in MediaPeople NZ, an Auckland-based specialist in media targeting. In 2008, the company acquired SinoFile Information Consulting in Beijing, and Asia Media Monitoring in Malaysia to expand its business in Greater China and South-East Asia. The company also opened its Hong Kong office in the same year. In June 2012 Sentia Media purchased social media intelligence company BuzzNumbers. In August 2013 Isentia bought social media agency Two Social, extending the reach of the company in the social media sphere.[4] In August 2015, Isentia announced its acquisition of content marketing agency King Content. In June 2016, Isentia acquired Social Net Creator Ltd, expanding its market into South Korea. The company has also completed a bolt-on acquisition in Thailand and is close to finalising two further acquisitions in Vietnam and Hong Kong.[5] In December 2016, Isentia acquired Shanghai-based China Newswire, a SaaS platform providing news monitoring and content marketing distribution services to clients in China. With the acquisition, China Newswire's CEO Danny Levinson became Isentia's new Regional Director for Asia,[6] as the operations chief and evangelist for the company's artificial intelligence data services in its 10 Asian offices across China, Korea, Taiwan, Hong Kong, Thailand, Indonesia, Philippines, Singapore, Vietnam, and Malaysia.[7][8] ServicesThe Media monitoring service tracks and monitor news published from newspapers, magazines, journals, television, radio, internet and social networking sites Qualitative and Quantitative media analysis: content analysis, media evaluation with the use of CARMA methodology Mediaportal is an online interface with instant access to user's tracked media coverage and snapshot analytics for media evaluation References1. ^{{cite news |title=Australian media tech firm Isentia Group buys China Newswire to grow distribution business in Asia - Reuters |url=https://www.reuters.com/brandfeatures/venture-capital/article?id=2565 |publisher=reuters}} [9][10][11][12][13][14][15][16][17][18]2. ^{{cite web |last1=Tam |first1=Inti |title=Isentia CEO resigns, says ‘it is time for a change’ |url=https://www.marketing-interactive.com/isentia-ceo-resigns-says-it-is-time-for-a-change/ |website=Marketing Interactive |date=26 February 2018}} 3. ^{{cite web |last1=Cameron (CMO) |first1=Nadia |last2=Cameron (CMO) |first2=Nadia |title=Yahoo7 chief becomes new CEO of iSentia |url=https://www.cmo.com.au/article/643439/yahoo7-chief-becomes-new-ceo-isentia/ |website=www.cmo.com.au |language=en-au}} 4. ^{{cite web|url=http://mumbrella.com.au/isentia-buys-social-media-agency-two-social-174006|title=iSentia buys social media agency Two Social|work=mUmBRELLA|accessdate=17 November 2015}} 5. ^http://www.proactiveinvestors.com.au/companies/news/69048/isentia-group-ltd-expands-media-intelligence-business-into-south-korea-69048.html 6. ^{{Cite news |url=https://www.chinamoneynetwork.com/2017/01/06/australian-media-tech-firm-isentia-makes-china-inroads-via-acquisition |title=Australian Media Tech Firm Isentia Makes China Inroads Via Acquisition |last=Yue |first=Jillian |date=6 January 2017 |work=China Money Network}} 7. ^{{cite web |last1=Tang |first1=Angel |title=How HK marketers future-proof their brands: Branding 360 wrap-up |url=https://www.marketing-interactive.com/how-hk-marketers-future-proof-their-brands-branding-360-wrap-up/ |website=Marketing Interactive |date=14 December 2017}} 8. ^{{cite web |title=Isentia Thought Leaders Series: A.I. Marketing: Application and How to Raise R.O.I. |url=https://www.eventbrite.hk/e/isentia-thought-leaders-series-ai-marketing-application-and-how-to-raise-roi-registration-51237922004# |website=Eventbrite |language=en-gb}} 9. ^1 {{cite news|author=Madeleine Heffernan |date=5 May 2014 |title=Media-monitoring firm Isentia set for $400m sharemarket float |url=http://www.theage.com.au/business/mediamonitoring-firm-isentia-set-for-400m-sharemarket-float-20140504-37qax.html |newspaper=The Age |accessdate=2015-11-01 |archiveurl=https://www.webcitation.org/6chsMCOxt?url=http://www.theage.com.au/business/mediamonitoring-firm-isentia-set-for-400m-sharemarket-float-20140504-37qax.html |archivedate=1 November 2015 |deadurl=yes |df=dmy-all }} 10. ^1 {{cite news|author=Nathan Bell |first=Madeleine |date=5 June 2014 |title=Isentia shares impress on debut |url=http://www.theage.com.au/business/markets/isentia-shares-impress-on-debut-20140605-39kpg.html |newspaper=The Age |accessdate=2015-11-01 |archiveurl=https://www.webcitation.org/6chsMYCi8?url=http://www.theage.com.au/business/markets/isentia-shares-impress-on-debut-20140605-39kpg.html |archivedate=1 November 2015 |deadurl=yes |df=dmy-all }} 11. ^1 {{cite news|author=Madeleine Heffernan |date=7 June 2014 |title=Isentia overvalued, says analyst |url=http://www.theage.com.au/business/isentia-overvalued-says-analyst-20140606-39ohb.html |newspaper=The Age |accessdate=2015-11-01 |archiveurl=https://www.webcitation.org/6chsMeNmW?url=http://www.theage.com.au/business/isentia-overvalued-says-analyst-20140606-39ohb.html |archivedate=1 November 2015 |deadurl=yes |df=dmy-all }} 12. ^1 {{cite news|author=Madeleine Heffernan |date=1 July 2014 |title=Media monitoring Isentia 'ticks all the boxes', says Moelis |url=http://www.theage.com.au/business/media-and-marketing/media-monitoring-isentia-ticks-all-the-boxes-says-moelis-20140701-zss8k.html |newspaper=The Age |accessdate=2015-11-01 |archiveurl=https://www.webcitation.org/6chsMkujR?url=http://www.theage.com.au/business/media-and-marketing/media-monitoring-isentia-ticks-all-the-boxes-says-moelis-20140701-zss8k.html |archivedate=1 November 2015 |deadurl=yes |df=dmy-all }} 13. ^1 {{cite news|author=Madeleine Heffernan |date=29 August 2014 |title=Isentia reaffirms guidance |url=http://www.theage.com.au/business/media-and-marketing/isentia-reaffirms-guidance-20140825-1083rp |newspaper=The Age |accessdate=2015-11-01 |archiveurl=https://www.webcitation.org/6chsMsp0e?url=http://www.theage.com.au/business/media-and-marketing/isentia-reaffirms-guidance-20140825-1083rp |archivedate=1 November 2015 |deadurl=yes |df=dmy-all }} 14. ^1 {{cite news|author=Trevor Chappell |date=5 June 2014 |title=Isentia makes strong ASX debut |url=http://www.theaustralian.com.au/news/latest-news/isentia-makes-strong-asx-debut/story-fn3dxity-1226944769412 |newspaper=The Australian |agency=Australian Associated Press |accessdate=2015-11-01 |archiveurl=https://www.webcitation.org/6chsoyTNo?url=http://www.theaustralian.com.au/news/latest-news/isentia-makes-strong-asx-debut/story-fn3dxity-1226944769412?nk=6d8164dbc68b3ac51a94c967a8858d77-1446354624 |archivedate=1 November 2015 |deadurl=yes |df=dmy-all }} 15. ^1 {{cite news|author=Sally Jackson |date=30 October 2013 |title=AAP sells client list to dominant Isentia |url=http://www.theaustralian.com.au/business/media/aap-sells-client-list-to-dominant-isentia/story-e6frg996-1226749293061 |newspaper=The Australian |accessdate=2015-11-01 |archiveurl=https://www.webcitation.org/6chsxnLV1?url=http://www.theaustralian.com.au/business/media/aap-sells-client-list-to-dominant-isentia/story-e6frg996-1226749293061?nk=5ea800306d5ea504344318d8c5d3092b-1446354754 |archivedate=1 November 2015 |deadurl=yes |df=dmy-all }} 16. ^1 {{cite news |author=Daniel Stacey |date=19 February 2014 |title=Quadrant Delays $451 million IPO of Isentia |url=https://blogs.wsj.com/moneybeat/2014/02/19/quadrant-delays-451-million-ipo-of-isentia/ |newspaper=The Wall Street Journal |accessdate=2015-11-01 |archiveurl=https://www.webcitation.org/6chtBVj9N?url=http://blogs.wsj.com/moneybeat/2014/02/19/quadrant-delays-451-million-ipo-of-isentia/ |archivedate=1 November 2015 |deadurl=yes |df=dmy-all }} 17. ^1 {{cite news| url = http://www.theage.com.au/money/investing/isentias-share-price-is-a-fragile-flower-20140610-39u4o.html| title = Isentia share price is a fragile flower| publisher = The Age| author = | date = | accessdate = 2015-11-10| quote = Isentia is the largest firm of its kind in Australia, enjoying a 90 per cent market share by revenue, and counting 87 per cent of the S&P/ASX 100 as customers.}} 18. ^1 {{cite news | url = http://www.smh.com.au/news/Business/Media-Monitors-founder-Jeffress-dies/2007/09/14/1189276955927.html| title = Media Monitors founder Jeffress dies| publisher = Sydney Morning Herald| author = | date = 14 September 2007| accessdate = 2015-11-10| quote = In 1982, Mr Jeffress had bought the NSW Country Press and merged it with clipping agency Lynch Pidler Pty Ltd to create Neville Jeffress/Pidler Pty Ltd. The firm grew steadily through acquisitions over the next 10 years, buying such assets as Australian Press Cutting Agency, before taking over Media Monitors Australia in 1993.}} 19. ^{{cite news| url| title = | publisher = | author = | date = | accessdate = 2015-11-10| quote =}} 20. ^{{cite news| url| title = | publisher = | author = | date = | accessdate = 2015-11-10| quote =}}
External links
4 : Media companies of Australia|Public relations companies|Public relations in Australia|Companies listed on the Australian Securities Exchange |
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