“ISO/TC 289”的意思、由来-开放百科全书

词条

ISO/TC 289

释义

History
Scope
Leadership and organization
Published standards
See also
References
External links

{{primary sources|date=November 2017}}{{Orphan|date=April 2017}}ISO/TC 289 Brand evaluation is Technical Committee n.289 of the International Organization for Standardization (ISO) formed in 2014 to develop standards in the area of Brand evaluation.^[1]

History

In January 2014 the Technical management Board of ISO (TMB) took the decision to create a new ISO Technical committee called ISO/TC 289.

The first plenary meeting was held on 2014 September 25–26 in Beijing, hosted by Standardization Administration of China (SAC) and China Council for Brand Development (CCBD).^[2]

The first meeting of ISO/TC 289/WG1 was held by China Council for Brand Development in Shenzhen (China), from November 11 to 12, 2015.^[3]

Scope

The current scope of ISO/TC 289 primarily focuses on standardization in the field of brand evaluation. The

main activity of ISO/TC 289 is to develop international standards supporting the international practice

of brand evaluation and brand management .

Leadership and organization

Chair 2014-2019 – Dr.Bobby J.Calder (USA)
Secretary Ms Lili Lu (China)

ISO/TC 289 currently has the following organisation.

ISO/TC 289/WG 1: Brand evaluation process
ISO/TC 289/WG 2: Implementation/Guidelines
ISO/TC 289/TG 1: Communications task group
ISO/TC 289/TG 2: Collecting present concepts and philosophies in the market and developing Terms & Definitions
ISO/TC 289/TG 3: ISO 10668 review
ISO/TC 289/CAG Chairman’s Advisory Group

ISO/TC 289 has 12 Participating countries and 24 Observer contries.

Published standards

published ISO standards under the direct responsibility of ISO/TC 289:

Brand evaluation

ISO 10668 Brand valuation—Requirements for monetary brand valuation

References

1. ^https://www.iso.org/committee/5065082.html
2. ^http://www.brand-intl.cn/WebSite/article.aspx?id=32
3. ^http://www.brand-intl.cn/WebSite/article.aspx?id=140

External links

[https://www.iso.org/committee/5065082.html ISO TC 289]—Brand evaluation.

2 : ISO standards|ISO technical committees

随便看