词条 | Jeff Jones (executive) |
释义 |
| name = Jeff Jones | image = File:Jeff Jones 2017.png | alt = Jeff Jones pictured in 2017 | caption = Jeff Jones pictured in 2017 | birth_name = Jeffrey J. Jones II | birth_date = {{birth year and age|1967|}} | birth_place = | death_date = | death_place = | nationality = American | other_names = | occupation = Business executive | years_active = | known_for = {{Bulletedlist|President and CEO of H&R Block|Former president of Uber|Former CMO of Target}} | notable_works = | footnotes =[1][2] }} Jeffrey J. Jones II is an American business executive. He is president and chief executive officer of H&R Block, and formerly held executive posts with Target Corporation, Uber and Gap Inc.. Early lifeJeff Jones is an alumnus of Fork Union Military Academy.[3] In 1990, he graduated from the University of Dayton with a Bachelor of Arts in communication.[4] CareerAt The Gap, Inc., Jones was executive vice president and chief marketing officer. He led the company's global marketing strategy in addition to store redesign and experience, and consumer communications.[5] Jones led a move toward Web-based marketing and helped create partnerships with iTunes, Kodak and Borders Books.[6] Jones is also noted for tapping Sarah Jessica Parker to promote The Gap's fashion.[7] Jones also worked for The Coca-Cola Company, where he was global account director.[8][9][10] In addition, Jones worked for the advertising agency Leo Burnett Company, Inc., where he performed work for clients including General Motors Company, MillerCoors, and Procter & Gamble Co. and founded a tech-focused subsidiary called LB Works.[10][12][11] He also worked for McKinney, a Durham, North Carolina-based advertising agency where he was a partner and president, and served on its board.[10][11][12] At McKinney, Jones instituted a 10-percent rule, which stipulated that members of his team spend one-tenth of their time focused on non-client projects.[7] TargetJones left McKinney for Minneapolis, Minnesota-based Target in 2012.[13] At Target, Jones was executive vice president and chief marketing officer.[14] Jones is credited with modernizing Target's brand.[13] He helped drive the brand's positioning through a number of campaigns and partnerships, such as The Holiday Odyssey adventure and musical events including the rollout of Target's exclusive edition of Justin Timberlake's The 20/20 Experience and live music video commercial from Gwen Stefani during the Grammy Awards.[15][16] He created Falling for You, a three-part short film starring Kristen Bell,[16] integrated the Target/Neiman Marcus collection into the plot of an episode of ABC's Revenge, and oversaw the campaign to promote Timberlake's album across radio, TV, Web, and social media.[16] Target underwent several struggles during Jones' tenure. He helped the retailer recover from a data breach in 2013. The data breach, which occurred shortly before Christmas, led to CEO Gregg Steinhafel's resignation.[9][26] The company also underwent a failed expansion into Canada.[17] At Target, Jones stressed the need for content creation as a form of marketing and brand building.[10] Progressive Grocer called Jones the "architect of Target’s on-demand shopping experience".[5] He helped launch the savings app Cartwheel[18] and oversaw the extension of naming rights for the Target Center in Minneapolis.[19] HuffPost named Jones on its list of Top Social CMOs of Fortune 250 Companies on Twitter in 2013, The Wall Street Journal listed Jones on its 5 CMOs to Watch in 2015, and Mass Market Retailer awarded Jones as the 2015 Marketer of the Year.[5]Jones left Target in 2016 to join Uber.[17] UberJones first met Uber CEO Travis Kalanick in February 2016 at the TED conference in Vancouver, British Columbia, Canada.[20] The two discussed ways that Uber could improve its reputation.[21] Jones left Target on September 9, 2016, to become the transportation network company's president.[15] In that role, Jones was in charge of the company's marketing and operations.[15] He was also tasked with improving Uber's reputation amid fast growth and increased scrutiny.[17] While at Uber, Jones was named one of Ad Age{{'}}s 2016 Power Players.[22] Jones worked at Uber for six months before leaving the company in March 2017.[26][9] He was among several top executives to leave Uber during a period when the company faced numerous controversies, including sexual harassment in the workplace.[13] At the time, he was the highest-ranking departure.[17] Jones released a statement upon his departure: "It is now clear, however, that the beliefs and approach to leadership that have guided my career are inconsistent with what I saw and experienced at Uber, and I can no longer continue as president of the ride sharing business".[26] H&R BlockJones took his first chief executive post when became president and CEO of H&R Block, a Kansas City, Missouri-based tax preparer, on October 9, 2017.[13][26] He replaced Tom Gerke, who was interim CEO following the retirement of former CEO Bill Cobb.[13][9] Jones is responsible for growing the company to better compete with TurboTax by Intuit and other online tax preparers.[26] He has said he sees H&R Block as a financial services company and a retail company, and aims to grow the company by diversifying its services.[9][26] He sits on H&R Block's board of directors.[23] Other rolesJones is a former member of the board of directors of the Association of National Advertisers and an advisor to Zoove Corp.[24] In 2017, he joined media startup Brit + Co as an advisor.[25] Personal lifeJones and his wife, Margaret, have two daughters.[3] After being hired as CEO of H&R Block, Jones said he would move his family to Kansas City, Missouri.[26] References1. ^{{cite web |url=http://investors.hrblock.com/management/jeffrey-jones-ii |title=Biography Jeffrey J. Jones II |publisher=HRB Digital LLC. |accessdate=2018-06-11 }} {{DEFAULTSORT:Jones, Jeff}}2. ^{{cite web |url=https://www.boardroominsiders.com/executive-profiles/9261/H&R-Block-Inc./Jeffrey-J.-(Jeff)-Jones-II |title=Executive profile |publisher=Boardroom Insider |accessdate=13 December 2017}} 3. ^1 {{cite news |title=Parkersburg Catholic celebrates 62nd annual commencement |url=http://www.mariettatimes.com/news/2017/06/parkersburg-catholic-celebrates-62nd-annual-commencement/ |newspaper=Marietta Times |date=5 June 2017 |accessdate=13 December 2017}} 4. ^{{cite news |title=Uber president who resigned this week is a 1990 UD grad |last1=Filby |first1=Max |url=http://www.daytondailynews.com/news/uber-president-who-resigned-this-week-1990-grad/pf5thjpnQXqdh6YTzfXmxO/ |newspaper=Dayton Daily News |date=22 March 2017 |accessdate=13 December 2017}} 5. ^1 2 {{cite news |title=Target suffers Uber loss of CMO Jeff Jones |url=https://progressivegrocer.com/target-suffers-uber-loss-cmo-jeff-jones |newspaper=Progressive Grocer |date=1 September 2016 |accessdate=10 January 2018}} 6. ^{{cite news |title=McKinney names new president |last1=Baar |first1=Aaron |url=http://www.adweek.com/brand-marketing/mckinney-names-new-president-84819/ |newspaper=Adweek |date=11 April 2006 |accessdate=10 January 2018}} 7. ^1 {{cite book |title=Rebuilding Empires |author=Thomas Lee |year=2014 |publisher=Macmillan |isbn=9781137279330 |page=143 |pages= |url=https://books.google.com/books?id=s1r-CgAAQBAJ&printsec=frontcover&dq=Rebuilding+Empires&hl=en&sa=X&ved=0ahUKEwi96M2apMnYAhVLdt8KHV4FD1QQ6AEIJzAA#v=onepage&q=Rebuilding%20Empires&f=false |accessdate=10 January 2018}} 8. ^{{cite book |title=Chief Marketing Officers at Work |author=Josh Steimle |year=2016 |publisher=Apress |isbn=9781484219317 |page=289 |url=https://books.google.com/books?id=ppXLDAAAQBAJ&printsec=frontcover&dq=Chief+Marketing+Officers+At+Work&hl=en&sa=X&ved=0ahUKEwjHre6gp8nYAhUjTd8KHcT5Ai8Q6AEIJzAA#v=onepage&q=Chief%20Marketing%20Officers%20At%20Work&f=false |accessdate=10 January 2018}} 9. ^1 2 3 4 {{cite news |title=H&R Block names former Uber president as its new CEO |last1=Dornbrook |first1=James |last2=Kaberline |first2=Brian |url=https://www.bizjournals.com/kansascity/news/2017/08/22/h-r-block-ceo-jeff-jones.html |newspaper=Kansas City Business Journal |date=22 August 2017 |accessdate=14 December 2017}} 10. ^1 2 3 {{cite news |title=Target marketing |last1=Barrett |first1=Steve |url=https://www.prweek.com/article/1276849/target-marketing |newspaper=PRWeek |date=1 February 2013 |accessdate=14 December 2017}} 11. ^1 {{cite news |title=H&R Block hires former Target CMO Jeff Jones as CEO |last1=Czarnecki |first1=Sean |url=https://www.prweek.com/article/1442669/h-r-block-hires-former-target-cmo-jeff-jones-ceo |newspaper=PRWeek |date=22 August 2017 |accessdate=14 December 2017}} 12. ^{{cite news |title=Havas sells McKinney to its management team |url=https://www.campaignlive.com/article/havas-sells-mckinney-its-management-team/824876 |newspaper=Campaignlive.com |date=27 June 2008 |accessdate=10 January 2018}} 13. ^1 2 3 4 {{cite news |title=H&R Block names former Uber executive Jeff Jones as CEO |url=https://www.reuters.com/article/us-h-r-block-ceo/hr-block-names-former-uber-executive-jeff-jones-as-ceo-idUSKCN1B21JI?il=0 |newspaper=Reuters |date=22 August 2017 |accessdate=14 December 2017}} 14. ^1 {{cite news |title=Jeff Jones named CEO of H&R Block |last1=Needham |first1=Vicki |url=http://thehill.com/policy/finance/347508-jeff-jones-named-ceo-of-hr-block |newspaper=The Hill |date=22 August 2017 |accessdate=14 December 2017}} 15. ^1 2 {{cite news |title=Jeff Jones leaves Target for Uber |last1=Pasquarelli |first1=Adrianne |url=http://adage.com/article/cmo-strategy/jeff-jones-leaves-target-uber/305665/ |newspaper=AdAge |date=30 August 2016 |accessdate=14 December 2017}} 16. ^1 2 {{cite news |title=One year into the job, Target marketing chief already leaves his mark |last1=Lee |first1=Thomas |url=http://www.startribune.com/one-year-into-job-target-s-marketing-chief-already-leaves-mark/204920431/ |newspaper=Star Tribune |date=28 April 2013 |accessdate=14 December 2017}} 17. ^1 2 3 {{cite news |title=Former Target and Uber exec Jeff Jones named CEO of H&R Block |last1=Kumar |first1=Kavita |url=http://www.startribune.com/former-target-and-uber-exec-jeff-jones-named-ceo-of-h-amp-r-block/441384363/ |newspaper=Star Tribune |date=22 August 2017 |accessdate=14 December 2017}} 18. ^{{cite news |title=H&R Block names Jeffrey Jones president, CEO |last1=Lombardo |first1=Cara |url=https://www.wsj.com/articles/h-r-block-names-jeffrey-jones-president-ceo-1503404962 |newspaper=The Wall Street Journal |date=22 August 2017 |accessdate=14 December 2017}} 19. ^{{cite news |title=Target Chief Marketing Officer Jeff Jones picked up by Uber |last1=Halter |first1=Nick |url=https://www.bizjournals.com/twincities/news/2016/08/30/target-chief-marketing-officer-jeff-jones-picked.html |newspaper=Minneapolis/St. Paul Business Journal |date=30 August 2016 |accessdate=14 December 2017}} 20. ^{{cite news |title=Uber president Jeff Jones is quitting, citing differences over ‘beliefs and approach to leadership’ |last1=Swisher |first1=Kara |last2=Bhuiyan |first2=Johana |url=https://www.recode.net/2017/3/19/14976110/uber-president-jeff-jones-quits |newspaper=Recode |date=19 March 2017 |accessdate=14 December 2017}} 21. ^{{cite news |title=Uber snags Target exec Jeff Jones |last1=O'Brien |first1=Sara Ashley |url=http://money.cnn.com/2016/08/30/technology/uber-jeff-jones-target/index.html |newspaper=CNNMoney |date=30 August 2016 |accessdate=14 December 2017}} 22. ^{{cite news |title=Power Players: Jeff Jones |url=http://adage.com/article/news/power-players/306247/ |newspaper=Ad Age |date=2016 |accessdate=10 January 2018}} 23. ^{{cite web |url=https://www.reuters.com/finance/stocks/company-officers/HRB |title=H&R Block |publisher=Reuters |accessdate=14 December 2017}} 24. ^{{cite news |title=CMOs are daring each other to foster the next generation of marketing talent |last1=Monllos |first1=Kristina |url=http://www.adweek.com/brand-marketing/cmos-are-daring-each-other-foster-next-generation-marketing-talent-174157/#/ |newspaper=Adweek |date=20 October 2016 |accessdate=14 December 2017}} 25. ^{{cite news |title=Brit + Co raises $15 million to grow its media and merchandise businesses |last1=Roof |first1=Katie |url=https://techcrunch.com/2017/05/18/brit-co-raises-15-million-to-grow-its-media-and-merchandise-business/ |newspaper=TechCrunch |date=18 May 2017 |accessdate=10 January 2018}} 26. ^1 2 3 4 5 6 {{cite news |title=H&R Block taps former Uber president Jeff Jones as CEO |last1=Davis |first1=Mark |url=http://www.kansascity.com/news/business/personal-finance/article168575957.html |newspaper=The Kansas City Star |date=22 August 2017 |accessdate=14 December 2017}} 8 : American chief executives of fashion industry companies|H&R Block|Uber people|University of Dayton alumni|American chief executives of financial services companies|Target Corporation people|1968 births|Living people |
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