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词条 Kimberlite Diamond (brand)
释义

  1. History

  2. Distribution network

      Boutiques    Industrial Park  

  3. Design

  4. Charity

  5. Gallery

  6. References

{{Orphan|date=September 2018}}{{Infobox company
| name = Kimberlite Diamond
| logo = Kimberlite Diamond Logo.jpg
| native_name = 金伯利钻石
| type =
| traded_as =
| industry = Jewellery, Retail
| foundation = 1995
| founder = Liusheng Dong
| location_city = Shanghai
| num_locations = 700
| area_served = China, Hong Kong, Canada, Belgium
| key_people =
| products =
| services = Retail
| revenue =
| assets =
| equity =
| num_employees =
| footnotes =
| location_country = China
| operating_profit =
| net_profit =
| homepage = {{URL|http://www.kimberlite.com.cn/index.php}}
}}Kimberlite Diamond ({{Lang-zh|c=金伯利钻石|s=|t=}}) is China's first diamond jewellery manufacturer and retailer with a nationwide sales network.[1]

History

Kimberlite Diamond was founded in 1995 and the brand is China's first diamond-based retailing jewelry company.[1] In 1997, the brand reached a "Quality Appraisal Agreement" with the HRD (Belgian High-level Diamond Council) which gave local Chinese consumers confidence.[2] In September, 1998, the brand became a member of the Gems & Jewelry Association of China.[1][3] In 2007, Kimberley Diamond Design Work "SOPRANO (Soprano)" was one of the finalists for the "Opera Night" Diamond Design Competition in the HRD AWARDS 2007 held by the Belgian High-level Diamond Council.[4] Kimberley Diamond Design "Diamond Mustache" was one of the finalists for the "Best Design Work" at the HRD AWARDS 2009 "Diamond Design Competition".[5] On January 19, 2011, the brand was bestowed the honour of the "Leopold Knight Medal" by the Order of Leopold (Belgium).[6] In 2013, the "2013 Asia Top 500 Brands" was released at the 8th Asian Brand Gala in Hong Kong, and Kimberley Diamond ranked at 153 among the Top 500 Asian Brands.[7] In November 2015, Kimberley Diamond Design Piece "Past Fragments" won the 23rd Hong Kong JMA International Jewelry Design Competition champion.[7] In April 2016, Kimberley Diamonds donated 600,000 Yuan to three impoverished students from less well-to-do families in Henan, China.[7] Kimberlite Diamond is also sponsor to the first season of the Chinese variety show, Go Fighting!.[8]

Distribution network

Boutiques

Kimberlite Diamond opened its first store in Mainland China on May 18, 1995.

In 1999, Kimberlite Diamond opened its 100th store.

In 2000, Shanghai Kimberlite Diamond Co., Ltd has formed and in May of the same year, the first store opened in Shanghai.

In 2009, Shanghai Kimberlite Diamond became the official partner of the 2010 Shanghai Expo Belgium-EU Pavilion. It also become the licensed manufacturer and retailer of the 2010 Shanghai Expo.

In 2014, Kimberlite Diamond founds China's first youth diamond fashion brand - KELLAN diamonds, and opens its first flagship store in Shanghai on September 19.

As of 2016, the distribution network and branches in mainland China, Hong Kong, Canada and Belgium amount up to nearly 600 franchise stores, covering 30 provinces and cities in China and the brand is China's largest diamond retailer.[9]

In May, 2018, Kimberlite Diamond unveiled its new Shanghai flagship at the iconic landmark heritage Bund No.3.[10]

On July, 06 2018, Kimberlite Diamond launched its first boutique in Vancouver, Canada located at South Granville.[11]

Industrial Park

Kimberlite Diamond's diamond industrial park in Pudong, Shanghai covers an area of 22,000 square meters, covering the embryo import sorting, cutting, diamond designing, gold production mosaic, and all aspects of the diamond supply chain with design processing capacity up to 150,000 carats. The Kimberlite Diamond Industrial Park which was completed on October 9, 2008, is the first diamond industrial park in Shanghai built by Kimberlite Diamond and is also the biggest in China.[12]

Design

Wenjun Zhu, the chief designer of Kimberlite Diamond, has designed several high jewellery collections for Kimberlite Diamond every year, including Our Story, The Charm of China, Harmony, and Sino-Song collection. In 2014, Kimberlite Diamond also collaborate with famous Italian designers Loretta Baiocchi and Emanuela Tersch. In 2016, Kimberlite Diamond collaborate with Sarah Ho, a well-known jewelry designer to launch the "Harmony" collection together.[13]

Charity

Since 2004, Kimberlite Diamond launched a project of improving the level of primary education in Henan Province. From 2004 to 2007, Kimberlite Diamond has donated over three hundred thousand US dollars to build two primary schools in Nan Cao Village in Kaifeng City and funded seventy thousand US dollars worth of scholarships to students who wish to go to school. In 2009, Kimberlite Diamond donated 2 million USD to build Kimberlite Hope Secondary School to improve the local school conditions. It is free of charge for students living in the community.[14]

In 2010, Kimberlite Diamond joined the charity auction event held by Consulate General of Belgium in Shanghai and Benelux Chamber of Commerce. The award winning fine jewelry "SOPRANO" was donated for the auction event to support those Chinese children who lost their family.

The fourth Kimberlite Diamond Hope School will be completed in September 2018.

Gallery

References

1. ^{{Cite web|url=http://www.jewellery.org.cn/hy.aspx?id=91010&ClassID=156&CID=5|title=Company Profile of Kimberlite Diamond|last=|first=|date=|website=jewelry.org.cn|language=zh|archive-url=|archive-date=|dead-url=|access-date=November 10, 2017}}
2. ^{{Cite news|url=http://finance.china.com/fin/xf/201503/30/3500794.html|title=金伯利钻石:传递比利时钻石文化的使者|last=|first=|date=2015-03-30|work=Finance China|access-date=|archive-url=|archive-date=|dead-url=|language=zh}}
3. ^{{Cite web|url=http://www.chinatt315.org.cn/members/inc225.aspx|title=上海金伯利钻石有限公司|last=|first=|date=|website=China Zhi Liang|language=zh|archive-url=|archive-date=|dead-url=|access-date=November 10, 2017}}
4. ^{{Cite web|url=http://xinyong.cntv.cn/20120424/109610.shtml|title=金伯利钻石携手HRD AWARDS 2011钻石设计大赛|last=|first=|date=2012-04-24|website=CNTV|language=zh|archive-url=|archive-date=|dead-url=|access-date=}}
5. ^{{Cite web|url=http://news.wto168.net/pinpai/zhubaomingpaidaodu/2017/1019/1718500_2.html|title=金伯利钻石品牌历史|last=|first=|date=2017-10-19|website=news.wto168.net|language=zh|archive-url=|archive-date=|dead-url=|access-date=}}
6. ^{{Cite news|url=http://www.jjxw.cn/2013/1008/112024.shtml|title=金伯利钻石荣获比利时最高国家荣誉"利奥波德骑士勋章"|last=|first=|date=2013-10-08|work=JiuJiang Net|access-date=|archive-url=|archive-date=|dead-url=|language=zh}}
7. ^{{Cite web|url=http://www.kimberlite.com.cn/index.php/about.html|title=Ranking for Kimberlite Diamond|last=|first=|date=|website=Kimberlite Diamond|language=zh|archive-url=|archive-date=|dead-url=|access-date=November 10, 2017}}
8. ^{{Cite news|url=http://www.chinadaily.com.cn/micro-reading/dzh/2015-08-10/content_14092235.html|title=《极限挑战》冠军戒指全国首发 限量预购|last=|first=|date=2015-08-10|work=China Daily|access-date=|archive-url=|archive-date=|dead-url=|language=zh}}
9. ^{{Cite web|url=http://www.jiemian.com/article/963847.html|title=金伯利钻石设计总监朱文俊:钻石是有灵性的存在|last=|first=|date=2016-11-21|website=Jiemian|language=zh|archive-url=|archive-date=|dead-url=|access-date=}}
10. ^{{Cite web|url=http://www.sohu.com/a/232404691_205038|title=金伯利钻石外滩三号旗舰店全新揭幕|date=2018-05-21|website=www.sohu.com|access-date=2018-08-16}}
11. ^{{Cite news|url=https://vancouversun.com/business/local-business/shanghai-kimberlite-diamond-group-sets-up-shop-in-vancouver|title=Shanghai Kimberlite Diamond Group sets up shop in Vancouver|date=2018-07-17|work=Vancouver Sun|access-date=2018-08-16|language=en-US}}
12. ^{{Cite web|url=http://www.cep6999.com/a/xwzx/yqdt/16.html|title=金伯利钻石产业园开幕庆典|last=|first=|date=2017-07-22|website=Chuansha Economic Park Homepage|language=zh|archive-url=|archive-date=|dead-url=|access-date=}}
13. ^{{Cite web|url=http://asianpacificpost.com/article/8332-east-meets-west-first-fine-jewelry-store-north-america.html|title=East meets West at first fine jewelry store in North America {{!}} Asian Pacific Post {{!}} Chinese newspaper -Vancouver, Richmond, Calgary, Edmonton, Winnipeg, Toronto, North York, Montreal|website=asianpacificpost.com|language=en|access-date=2018-09-05}}
14. ^{{Cite web|url=http://www.chinanews.com/business/2017/07-21/8283903.shtml|title=金伯利希望小学慈善捐赠举行 感恩回归温馨献礼-中新网|last=chinanews|website=www.chinanews.com|access-date=2018-09-08}}

4 : Luxury brands|Chinese brands|Jewelry retailers of China|Companies of China

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