| 词条 | Letgo |
| 释义 |
|name = Letgo |logo = Letgo logo.png |logo_size = 120px |caption = Letgo app icon |company_type = Private |location_city = New York City and Barcelona[1][2] |founder = Alec Oxenford Jordi Castello Enrique Linares |type = Online classifieds |language = English, Spanish, Brazilian Portuguese, Italian, Norwegian, Swedish, Turkish, Czech, Croatian, Dutch |foundation = {{start date|2015|01}} |industry = Marketplace, App |current_status = Active |homepage = {{url|http://letgo.com/}} |native_clients = iOS and Android }}Letgo is a company that provides a website and app that allows users to buy from, sell to and chat with others locally. The products launched in 2015.[3] HistoryLaunched in January 2015 by Alec Oxenford, former CEO of OLX, the app initially targeted the U.S. market, competing against eBay and Craigslist, the online marketplace leaders since the 1990s.[4][5][6][7] In May 2016, the company merged with Wallapop, another mobile classifieds startup.[8] Letgo remained the majority owner of the company and the brand remained Letgo.[9] At the time, there were about 10 million monthly active users between the two apps, according to SurveyMonkey data published by TechCrunch.[10] From its launch, the company did not charge for its services, earning no revenue, as part of its strategy to grow quickly.[11] As of June 2018, the listing service remained free, but the app added a paid beta feature allowing users to place their sales item above organic search results.[12] Three quarters of the first round investment of $100 million was slated for marketing.[13] The ad agency Crispin Porter + Bogusky Miami created a television ad campaign for the app, directed by filmmaker Craig Gillespie. Each advertisement is premised on an extreme situation, such as a person dangling over a cliff who might plunge down because he's holding on to a bowling ball, where the sensible thing to do is to let go of the item.[14] CP+B Miami also created a series of four ads allowing customers to incorporate images and descriptions of their items for sale directly into a satirical video ad, such as one featuring action film star Dolph Lundgren as a mercenary.[15] The app launched in Canada in October 2016 and in Norway of November 2016.[16][17] GrowthBy September 2015, the company said its app had two million downloads and half a million product listings.[4] Comscore said it was the second fastest growing app in the U.S., in 2017. [18] As of January 2018, the app had about 75 million downloads, compared to 30 million in August 2016.[19] It had 200 million listings for secondhand goods and about three billion messages were exchanged between users.[20] The company said it had monthly repeat visitors in the "tens of millions".[20] In August, 2018, the company reported the app had more than 100 million downloads and 400 million. Listings were up about 65% during the first eight months of 2018.[21] FundingThe company raised US$100 million in 2015,[4] one of the five largest first rounds of venture capital financing since 2008.[13] Following a merger in May 2016 with Wallapop, a competitor with a reported valuation of about $570 million, the company raised an additional $100 million.[8] As of September 2017 the company valuation was more than $1 billion. By that time, it had raised $375 million in total capital.[22] In August 2018, it raised $500 million from Naspers.[23][24]{{clear}} Product{{CSS image crop|Image = Letgo_feed.png |bSize = 180 |cWidth = 100 |cHeight = 170 |oTop = 60 |oLeft = 40 |Location = right |Description = Letgo feed }} The app and website facilitate buying and selling used goods. The marketplace, optimized primarily for smartphones, features large photos of products for sale.[25] No log-in is required.[14] Goods are displayed based on the geo-location closest to the buyer. The app is integrated with instant chats.[25] In 2018, the company added video listings and image recognition that includes pricing suggestions.[26] A housing section was also added.[27] See also
References1. ^{{cite news|last1=Lomas|first1=Natasha|title=Wallapop and LetGo, two Craigslist rivals, merge to take on the U.S. market, raise $100M more|url=https://techcrunch.com/2016/05/10/wallapop-and-letgo-two-craigslist-rivals-plan-merger-to-take-on-the-u-s-market/|accessdate=14 April 2018|publisher=TechCrunch|date=10 May 2016}} 2. ^{{cite news|last1=Hopland|first1=Sindre|title=Barcelona Marketplace Merger: Wallapop + Letgo = Letgo|url=http://www.barcinno.com/barcelona-marketplace-merger-wallapop-letgo/|work=Barcinno|accessdate=14 April 2018|date=12 May 2016}} 3. ^{{cite web|title=South Africa’s Naspers Backs Smartphone Start-Up Letgo|url=https://www.nytimes.com/2015/09/04/business/dealbook/south-africas-naspers-backs-smartphone-start-up.html?_r=1|publisher=The New York Times|accessdate=17 December 2015}} 4. ^1 2 {{Cite news|url=http://fortune.com/2015/09/03/letgo-ebay-funding/|title=A new app with 2 million users just raised $100 million to take on eBay|date=2015-09-03|website=Fortune|access-date=2016-06-18}} 5. ^{{Cite web|url=http://www.finsmes.com/2016/05/letgo-merges-with-wallapop-raises-100m.html|title=letgo Merges with Wallapop; Raises $100M|date=2016-05-12|website=FinSMEs|access-date=2016-06-18}} 6. ^{{Cite news|url=https://www.artsy.net/article/artsy-editorial-meet-the-argentinian-tech-entrepreneur-who-started-his/|title=Meet the Argentine Tech Entrepreneur Who Started His Own Emerging-Art Incubator|last=Gleeson|first=Bridget|date=2015-05-27|access-date=2016-06-14|website=Artsy}} 7. ^{{Cite web|url=https://techcrunch.com/2016/05/11/naspers-plants-a-flag-in-u-s-with-new-venture-group/|title=Naspers Plants a Flag in U.S., with New Venture Group|last=Loizos|first=Connie|website=TechCrunch|access-date=2016-06-18}} 8. ^1 {{Cite news|url=https://techcrunch.com/2016/05/10/wallapop-and-letgo-two-craigslist-rivals-plan-merger-to-take-on-the-u-s-market/|title=Wallapop and LetGo, two Craigslist rivals, merge to take on the U.S. market, raise $100M more|last=Lunden|first=Ingrid|date=2016-05-10|access-date=2016-06-18|last2=Lomas|first2=Natasha|website=TechCrunch}} 9. ^{{Cite web|url=http://www.marketwatch.com/story/letgo-buys-fellow-mobile-classifieds-startup-wallapop-2016-05-12|title=Letgo buys fellow mobile classifieds startup Wallapop|last=Geron|first=Tomio|website=MarketWatch|access-date=2016-06-18}} 10. ^{{cite news|last1=Shieber|first1=Jonathan|title=Letgo raises $175 million for its used goods marketplace|url=https://techcrunch.com/2017/01/17/letgo-raises-whopping-175-million-financing-for-its-used-goods-marketplace/|accessdate=2 May 2017|work=TechCrunch|date=17 January 2017}} 11. ^{{cite news|url=https://techcrunch.com/2017/01/17/letgo-raises-whopping-175-million-financing-for-its-used-goods-marketplace/|title=Letgo raises $175 million for its used goods market|last1=Shieber|first1=Jonathan|date=17 January 2017|accessdate=8 October 2018|publisher=TechCrunch}} 12. ^{{cite web|url=https://www.feedough.com/letgo-business-model-how-does-letgo-make-money/|title=LetGo Business Model: How does LetGo Make Money?|last1=Pahwa|first1=Aashish|website=Feedough.com|accessdate=8 October 2018}} 13. ^1 {{Cite news|url=https://www.nytimes.com/2015/09/04/business/dealbook/south-africas-naspers-backs-smartphone-start-up.html|title=South Africa’s Naspers Backs Smartphone Start-Up Letgo|last=Merced|first=Michael J. De La|date=2015-09-03|newspaper=The New York Times|access-date=2016-06-15|issn=0362-4331}} 14. ^1 {{Cite news|url=http://www.fastcocreate.com/3056269/how-startup-letgo-aims-to-help-americans-get-rid-of-their-useless-stuff|title=How Classifieds Startup Letgo Aims To Help Americans Get Rid Of Their Useless Stuff|date=2016-02-08|access-date=2016-06-19|publisher=Fast Company|language=en-US|website=Co.Create}} 15. ^{{Cite web|url=http://digiday.com/brands/letgos-new-tool-lets-users-make-blockbuster-ads-sell-junk/|title=Letgo's new tool lets users make blockbuster ads to sell their junk - Digiday|last=Dua|first=Tanya|date=2016-04-21|website=Digiday |language=en-US|access-date=2016-06-19}} 16. ^{{Cite news|url=https://www.theglobeandmail.com/report-on-business/letgo-smartphone-app-looks-to-disrupt-online-classifieds-market-in-canada/article32588433/|title=Letgo smartphone app looks to disrupt online classifieds market in Canada|access-date=2017-01-02|newspaper=The Globe and Mail}} 17. ^{{Cite news|url=http://e24.no/digital/gr-nder/argentinsk-seriegr-nder-gaar-til-kamp-mot-finn-no/23837662|title=Argentinsk seriegründer går til kamp mot finn.no|last=Moe|first=Sigrid|newspaper=E24|access-date=2017-01-02}} 18. ^{{Cite news|url=https://techcrunch.com/2018/08/08/letgo-the-2nd-hand-shopping-app-raises-another-500m-at-over-a-1-5b-valuation/|title=LetGo, the 2nd-hand shopping app, raises another $500M at over a $1.5B valuation|work=TechCrunch|access-date=2018-09-10|language=en-US}} 19. ^{{Cite news|url=https://www.bloomberg.com/news/articles/2016-08-25/ebay-rival-letgo-touts-sales-growth-as-vcs-foot-the-bill|title=EBay Rival Letgo Touts Sales Growth as VCs Foot the Bill|date=2016-08-25|newspaper=Bloomberg.com|access-date=2017-01-02}} 20. ^1 {{cite news|url=https://techcrunch.com/2018/01/22/letgo-takes-on-craigslist-with-addition-of-housing-listings/|title=Letgo takes on Craigslist with addition of housing listings|last1=Perez|first1=Sarah|date=22 January 2018|accessdate=14 April 2018|publisher=TechCrunch}} 21. ^{{Cite news |url=https://techcrunch.com/2018/08/08/letgo-the-2nd-hand-shopping-app-raises-another-500m-at-over-a-1-5b-valuation/|title=LetGo, the 2nd-hand shopping app, raises another $500M at over a $1.5B valuation|work=TechCrunch|access-date=2018-09-10|language=en-US}} 22. ^{{cite news|url=http://www.businessinsider.com/letgo-app-buy-sell-used-items-online-2017-9|title=Billion-dollar startup Letgo is becoming the go-to app for selling your stuff — here's how it works |last1=Hartmans|first1=Avery|date=20 September 2017|accessdate=14 April 2018|work=Business Insider}} 23. ^{{cite news|url=https://www.nytimes.com/2018/08/14/technology/venture-capital-mega-round.html|title=$100 Million Was Once Big Money for a Start-Up. Now, It's Common.|last1=Griffith|first1=Erin|date=14 August 2018|accessdate=8 October 2018|work=The New York Times}} 24. ^{{cite news|url=https://www.bizjournals.com/newyork/news/2018/08/16/secondhand-marketplace-appletgo-scores-500m-from.html|title=Secondhand marketplace app Letgo scores $500M from Naspers|last1=Noto|first1=Anthony|date=16 August 2018|accessdate=8 October 2018|work=Biz Journals}} 25. ^1 {{Cite news|url=https://techcrunch.com/2015/09/03/mobile-app-letgo-raises-100-million-from-naspers-to-take-over-classifieds-in-the-u-s/|title=Mobile App Letgo Raises $100 Million From Naspers To Take Over Classifieds In The U.S.|last=Perez|first=Sarah|date=2015-09-03|access-date=2016-06-14|website=TechCrunch}} 26. ^{{Cite news|url=https://techcrunch.com/2018/08/08/letgo-the-2nd-hand-shopping-app-raises-another-500m-at-over-a-1-5b-valuation/|title=LetGo, the 2nd-hand shopping app, raises another $500M at over a $1.5B valuation|work=TechCrunch|access-date=2018-09-10|language=en-US}} 27. ^{{Cite news|url=https://www.theverge.com/2018/1/22/16920308/letgo-housing-sales-rentals-app-update-craigslist-competitor|title=Craiglist competitor Letgo adds housing sales to its secondhand marketplace|last=Gartenberg|first=Chaim|date=22 January 2018|work=The Verge|access-date=22 January 2018|publisher=Vox Media}} 5 : 2015 establishments in New York City|Android (operating system) software|Classified advertising websites|IOS software|Software companies based in New York City |
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