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词条 List of Amazon brands
释义

  1. Pinzon

  2. AmazonBasics

  3. Amazon Elements

  4. Wag

  5. Mama Bear

  6. Food and beverages

      Wickedly Prime    365    AmazonFresh    Happy Belly  

  7. Arabella

  8. Beauty Bar

  9. Denali

  10. Franklin & Freeman

  11. Happy Belly

  12. James & Erin

  13. Lark & Ro

  14. Mae

  15. Mama Bear

  16. Myhabit

  17. North Eleven

  18. NuPro

  19. Pike Street

  20. Scout + Ro

  21. Single Cow Burger

  22. Small Parts

  23. Smart is Beautiful

  24. Strathwood

  25. References

  26. External links

Amazon offers multiple store brands. The products are available on Amazon.com, AmazonFresh, Prime Pantry, Prime Now, Amazon Go, and/or Whole Foods Market. Some of Amazon's store brands require an Amazon Prime membership to purchase.

Pinzon

In August 2005,[1] Amazon began selling products under its own private label, Pinzon. The trademark applications indicated that the label would be used for textiles, kitchen utensils, and other household goods.[1] In March 2007, the company applied to expand the trademark to cover a more diverse list of goods.[2]

The brand was officially launched in 2009. Along with AmazonBasics, it was Amazon's first in-house brand.[3]

In September 2008, Amazon filed to have the name registered. USPTO has finished its review of the application and it was officially granted in 2016.

AmazonBasics

AmazonBasics is a private-label that offers home goods, office supplies, and tech accessories.[4]

The line was launched in 2009.[5] As of December 2017, AmazonBasics is the best-selling private label brand on Amazon.com.[6]

In December 2018, the company launched five initial AmazonBasics toy listings pages. Plans to expand the private label to include toys had not been confirmed by Amazon.[7][8]


Amazon Elements

In 2014, Amazon launched Amazon Elements, a line of domestic products including baby wipes and (formerly) diapers.[9]

In 2017, the brand introduced a line of vitamins and supplements.[10]

Wag

Introduced in May 2018, Wag is a Prime-exclusive brand of dog food.[11] The brand's name and logo were derived from Wag.com, which was acquired by Amazon and later shut down.[12]

Mama Bear

The private label Mama Bear sells baby wipes, baby food, diaper pail refills and baby laundry detergent.[13][14] In 2018, the brand began selling newborn through size six diapers, which were previously offered by the Amazon Elements private brand before their removal from the site in 2014.[15]

Food and beverages

Wickedly Prime

In early 2017, Amazon launched a line of snack foods under the name Wickedly Prime.[16] The products, such as chips and cookies are only available to Amazon Prime members in the United States.

365

365 is the store brand at Whole Foods Market, which was acquired by Amazon in 2017. The brand consists of grocery items and household essentials, many of which are organic or GMO-free. Following Amazon's acquisition of Whole Foods, the non-perishable 365-brand products became available on Amazon's site in the United States, United Kingdom, and Canada.[17]

AmazonFresh

AmazonFresh is a private label grocery delivery service that allows users to order groceries and household goods for delivery. Grocery pickup services are also available in some locations. The brand was introduced in 2017. The service is available in several US states, Tokyo, Berlin and central/eastern London.[18]

Happy Belly

Happy Belly is an Amazon private label that sells snack food items. It was introduced in 2016 and first include packaged nuts and granola mixes.[19] In February 2019, the brand expanded to include milk delivery service.[20]

References

1. ^1 US Trademark registrations numbered 3216667 and 3266840/3266847, issued March 6, 2007 and July 17, 2007
2. ^Trademark Electronic Search System from the USPTO, supplying "PINZON" as the search term
3. ^{{Cite web|url=https://www.inc.com/business-insider/amazon-profitable-private-label-brands-multi-billion-dollar-business.html|title=Amazon's New Multibillion-Dollar Business? It's All About Private Labels (and Data)|last=Ghosh|first=Shona|date=2017-08-21|website=Inc.com|access-date=2019-03-27}}
4. ^{{Cite web|url=https://qz.com/1155843/amazonbasics-is-moving-well-beyond-the-basics/|title=AmazonBasics is moving well beyond the basics|last=Murphy|first=Mike|date=|website=Quartz|language=en|archive-url=|archive-date=|dead-url=|access-date=2019-03-27}}
5. ^{{cite web|author=Darren Murph|url=https://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr|title=AmazonBasics: Bezos and Co. starts private-label consumer electronics line|date=September 20, 2009|publisher=engadget.com|accessdate=September 6, 2012}}
6. ^{{Cite news|url=http://www.businessinsider.com/amazon-sells-10-million-in-whole-foods-products-2017-12|title=Whole Foods is overtaking Amazon's brands with $10 million in online sales in just 4 months|last=Peterson|first=Hayley|date=20 December 2017|work=Business Insider|access-date=30 December 2017}}
7. ^{{Cite web|url=https://techcrunch.com/2018/12/13/amazon-adds-toys-to-its-growing-list-of-private-labels/|title=Amazon adds toys to its growing list of private labels|website=TechCrunch|language=en-US|access-date=2018-12-19}}
8. ^{{Cite web|url=https://www.businessinsider.com/amazon-releases-first-private-brand-toys-2018-12|title=Amazon is selling its own toys for the first time, but don't expect it to replace Barbie — yet|last=Green|first=Dennis|website=Business Insider|access-date=2018-12-19}}
9. ^{{cite news|url=http://time.com/4337052/amazon-private-label-food/|title=Amazon May Launch its Own Food Brands|last=Eadicicco|first=Lisa|website=TIME.com|access-date=2016-05-17}}
10. ^{{Cite web|url=http://social.techcrunch.com/2017/03/03/amazons-private-label-elements-expands-for-first-time-in-years-with-invite-only-vitamins-and-supplements/|title=Amazon’s private label Elements expands for first time in years with invite-only vitamins and supplements|website=TechCrunch|language=en-US|access-date=2019-04-03}}
11. ^{{Cite news|url=https://www.bloomberg.com/news/articles/2018-05-02/amazon-launches-its-own-pet-product-brand-wag-starts-with-food|title=Amazon Launches Own Pet Product Brand, Wag; Starts With Food|last=Soper|first=Spencer|date=2 May 2018|work=Bloomberg News|access-date=19 May 2018}}
12. ^{{Cite news|url=https://www.geekwire.com/2018/amazons-pet-play-tech-giant-unveils-house-dog-food-brand-wag/|title=Amazon’s pet play: Tech giant unveils in-house dog food brand Wag|last=Levy|first=Nat|date=3 May 2018|work=GeekWire|access-date=19 May 2018}}
13. ^{{Cite web|url=http://social.techcrunch.com/2017/11/08/amazon-is-selling-its-own-private-label-diapers-again-now-under-the-mama-bear-brand/|title=Amazon is selling its own private label diapers again, now under the Mama Bear brand|website=TechCrunch|language=en-US|access-date=2019-04-03}}
14. ^{{Cite web|url=https://www.cnet.com/news/amazons-private-label-diapers-are-back-mama-bear/|title=Poop scoop! Amazon's private-label diapers are back|last=Rubin|first=Ben Fox|website=CNET|language=en|access-date=2019-04-03}}
15. ^{{Cite web|url=https://www.usatoday.com/story/tech/reviewedcom/2018/01/18/parents-awesome-amazon-deal-you/109567200/|title=Amazon just launched new line of diapers—and it will save parents money|website=USA TODAY|language=en|access-date=2019-04-03}}
16. ^{{cite web|url=http://www.refinery29.com/2017/03/143741/amazon-new-wickedly-prime-food-products|title=We Weren't Expecting THIS From Amazon (& It's So Cheap!)|last1=Bright|first1=Marshall|date=6 March 2017|website=Refinery29|accessdate=7 March 2017}}
17. ^{{Cite news|url=https://www.foodandwine.com/news/whole-foods-365-everyday-value-brand|title=Whole Foods’ 365 Everyday Value Brand Likely to Be One of Amazon’s Top Sellers Next Year|last=Pomranz|first=Mike|date=21 December 2017|work=Food & Wine|access-date=6 February 2018}}
18. ^{{Cite web|url=https://delishably.com/food-industry/amazon-fresh-50-facts-about-amazons-online-grocery-store|title=57 Facts About Amazon Fresh Grocery Delivery|website=Delishably|language=en|access-date=2019-04-03}}
19. ^{{Cite web|url=https://www.bakeryandsnacks.com/Article/2016/08/15/Amazon-launches-exclusive-Happy-Belly-nuts-and-trail-mix-range|title=Amazon taps online snacks growth with exclusive Happy Belly range|last=bakeryandsnacks.com|website=bakeryandsnacks.com|language=en-GB|access-date=2019-04-03}}
20. ^{{Cite web|url=https://www.digitaltrends.com/home/amazon-happy-belly-sells-milk/|title=Amazon Brings Back Home Milk Delivery With its Happy Belly Brand|last=Brown|first=Bruce|date=February 28, 2019|website=www.digitaltrends.com|archive-url=|archive-date=|dead-url=|access-date=2019-04-03}}

External links

  • [https://www.amazon.com/stores/AmazonBasics/AmazonBasics/page/947C6949-CF8E-4BD3-914A-B411DD3E4433 AmazonBasics]
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2 : Amazon (company)|Lists of brands by company
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