| 词条 | Mediassociates |
| 释义 |
}}Mediassociates is an independently owned media buying agency with offices in Sandy Hook, Connecticut. Mediassociates sells services such as media planning and buying, advertising consulting, analytics, mobile, and social media marketing. In 2015, Mediassociates was included in the Inc. 5000 list of fastest-growing companies[1] in the United States for a second time, based on 98 percent growth over the prior three years.[2] Company historyMediassociates was founded in Connecticut in 1996 by current company president and CEO, Scott Brunjes. The agency’s first major campaign was for American Auto Finance, an automotive refinancing group that focused on broadcast advertising using direct response systems. Mediassociates quickly moved to a headquarters location in Danbury, Connecticut. Mediassociates expanded into digital marketing in 2002, first with search engine marketing, followed by digital display advertising, online video, mobile, and social media marketing. In 2012, the company opened a subsidiary company called eEffective, a digital programmatic trading desk. Advertising Age describes programmatic media buying as “a wide range of technologies that have begun automating the buying, placement and optimization of advertising, replacing human-based methods.”[3] Mediassociates’ early foray into programmatic buying was in anticipation of the rapid growth of this innovative method as confirmed by Magna Global Intelligence’s 2013 projection that worldwide programmatic ad spending would leap to $32.6 billion by 2017, with spending in the US increasing to $16.9 billion.[4] In 2013, Mediassociates moved its headquarters from Danbury, Connecticut, to Sandy Hook, Connecticut, to accommodate increased staff. Publications and Media CoverageBetween 2008 and 2012, Mediassociates published a series of columns[5] in Bloomberg Businessweek magazine on advertising technology trends. Mediassociates claims to have made a number of accurate predictions about emerging and future media platforms and technologies:
The agency continues to publish periodic columns[12] in online media journalism portal, Digiday. The agency’s own blog on advertising trends is Thoughtgadgets.com. Awards and recognition
External links
References1. ^{{Cite web|url = http://www.inc.com/inc5000|title = The 2015 Inc. 5000|date = |access-date = 10 February 2016|website = Inc. Magazine|publisher = |last = |first = }} 2. ^{{Cite web| url = http://www.inc.com/inc5000apply/faqs.html?CID=so13023ld| title = Frequently Asked Questions| website = Inc.com| access-date = 2016-02-25}} 3. ^{{Cite web|title = The CMO's Guide to Programmatic Buying|url = http://adage.com/article/digital/cmo-s-guide-programmatic-buying/293257/|website = adage.com|access-date = 2016-02-24}} 4. ^{{Cite web|title = Programmatic Ad Spend Set to Soar - eMarketer|url = http://www.emarketer.com/Article/Programmatic-Ad-Spend-Set-Soar/1010343|website = www.emarketer.com|access-date = 2016-02-24}} 5. ^{{Cite web|title = Ben Kunz - Businessweek|url = https://www.bloomberg.com/bw/authors/329-ben-kunz|website = Businessweek.com|access-date = 2016-02-24}} 6. ^{{Cite web|title = Why Widgets Don't Work|url = https://www.bloomberg.com/bw/stories/2008-03-03/why-widgets-dont-workbusinessweek-business-news-stock-market-and-financial-advice|website = BloombergView|access-date = 2016-02-24}} 7. ^{{Cite web|title = The Trouble with Twitter|url = https://www.bloomberg.com/bw/stories/2008-08-18/the-trouble-with-twitterbusinessweek-business-news-stock-market-and-financial-advice|website = BloombergView|access-date = 2016-02-24}} 8. ^{{Cite web|title = How Apple plays the pricing game|url = http://www.nbcnews.com/id/38980367/ns/business-us_business/t/how-apple-plays-pricing-game/#.Vpat1vkrJhE|website = msnbc.com|access-date = 2016-02-24}} 9. ^{{Cite web|title = The Fall of the Internet and the Rise of the 'Splinternet'|url = https://www.theatlantic.com/business/archive/2010/03/the-fall-of-the-internet-and-the-rise-of-the-splinternet/37181/|website = The Atlantic|access-date = 2016-02-24|language = en-US|first = Derek|last = Thompson}} 10. ^{{Cite web|title = Five Ways Apple's Tablet May Change the World|url = https://www.bloomberg.com/bw/technology/content/dec2009/tc20091229_795528.htm|website = BloombergView|access-date = 2016-02-24}} 11. ^{{Cite web|title = Apple - Press Info - Apple Launches iPad|url = https://www.apple.com/pr/library/2010/01/27Apple-Launches-iPad.html|website = www.apple.com|access-date = 2016-02-24}} 12. ^{{Cite web|title = Ben Kunz, Author at Digiday|url = http://digiday.com/author/ben-kunz/|website = Digiday|access-date = 2016-02-24|language = en-US}} 13. ^1 {{Cite web|title = Newtown's Mediassociates among fastest-growing U.S. firms|url = http://www.newstimes.com/business/article/Newtown-s-Mediassociates-among-fastest-growing-5744984.php|website = NewsTimes|access-date = 2016-02-24}} 14. ^{{Cite web|title = Contributing to Connecticut's economy|url = http://news.hamlethub.com/danburynorth/neighbors/1255-mediassociates-recognized-for-contributions-to-connecticut-economy-1418093353|website = www.hamlethub.com|access-date = 2016-02-24|first = Paul|last = Steinmetz}} 2 : Advertising agencies|Media analysis organizations and websites |
| 随便看 |
|
开放百科全书收录14589846条英语、德语、日语等多语种百科知识，基本涵盖了大多数领域的百科知识，是一部内容自由、开放的电子版国际百科全书。