词条 | Michel Wedel |
释义 |
|name = Michel Wedel |image = |caption = {{deletable image-caption|Thursday, 27 December 2018|F7}} |birth_place = Den Haag, Netherlands |death_date = |death_place = |nationality = Netherlands and United States |title =Pepsico Chaired Professor of Consumer Science |workplaces = {{ubl|Netherlands Organization for Applied Scientific Research (TNO)|University of Groningen|University of Michigan|University of Maryland Robert H. Smith School of Business}} |discipline=Statistics, Marketing |education =Leiden University, Wageningen University |thesis_title = Clusterwise Regression and Market Segmentation |thesis_year = 1990 |other_names = |known_for = Market Segmentation, Eye Tracking |doctoral_students = |occupation = Professor | awards = {{ubl|-Gilbert A. Churchill Marketing Research Award American Marketing Association (2008)|-Charles C. Parlin Marketing Research Award American Marketing Association (2016)|-Irwin-McGraw-Hill Distinguished Marketing Educator, American Marketing Association (2019) |-Hendrik Muller award Royal Netherlands Academy for the Sciences (2005)}} |website = http://scholar.rhsmith.umd.edu/wedel/ }}Michel Wedel is the Pepsico Chaired Professor of Consumer Science in the Robert H. Smith School of Business, and a Distinguished University Professor, at the University of Maryland, College Park. He works on the development of statistical and econometric methods to analyze and predict consumer behavior, in addition to market segmentation[1] and eye tracking research.[2] EducationWedel holds an MS.C. in biomathematics[3] from the University of Leiden. He has a Ph.D. in marketing from Wageningen University.[4] ResearchWedel develops statistical and econometric methods for research in marketing, and applies these methods to support firms' decision-making. He has worked in the areas of market segmentation,[5] advertising[6] and promotions,[7] visual marketing,[8] multidimensional scaling,[9] conjoint analysis,[10] and big data analytics.[11] Academic careerFrom 1982-1991, Wedel was employed at the Department of Human Nutrition, of the Netherlands Organization for Applied Scientific Research (TNO), in Zeist, the Netherlands, where he was head of the statistics unit in the Department of Human Nutrition. In 1991, he became Professor of Marketing Research and Market Structure Analysis, Department of Economics, University of Groningen, The Netherlands, where he worked until 2002. In 2003 Wedel was appointed as the Dwight F. Benton Professor of Marketing at the Ross School of Business at the University of Michigan, Ann Arbor, USA.[12] In 2006 he moved to the Robert H. Smith School of Business at the University of Maryland, where he became the Pepsico Chaired Professor of Consumer Science. Wedel has had visiting positions at the University of Michigan, the University of Groningen, and Hong Kong University of Science and Technology, and currently holds the Henri Theil Visiting Chair in Marketing and Econometrics, at the Econometric Institute of Erasmus University in the Netherlands[13]. Awards and honorsWedel received the Dr. Hendrik Muller Prize from the Royal Dutch Academy of the Sciences for contributions to the social sciences,[14] the Charles C. Parlin award for contributions to marketing research[15], the Gilbert A. Churchill Award for lifetime contributions to the study of marketing research[16], and the Irwin-McGraw-Hill Distinguished Marketing Educator Award, all from the American Marketing Association[17]. He is a fellow of the American Marketing Association,[18] the American Statistical Association[19] and the Institute for Operations Research and Management Science, Society for Marketing Science.[20] The University of Maryland has recognized him with the Distinguished Scholar Teacher Award[21] and named him a Distinguished University Professor.[22] Wedel was ranked the number one marketing scholar in the world by Duke University, drawing upon a number of publications,[23] third marketing scholar in the world by volume of publications,[24] the number one economist in the Netherlands,[25] and number one Netherlands marketing scholar based on number of publications.[26] Books1. ^{{Cite book|title=Market Segmentation: Conceptual and Methodological Foundations|last=Wedel|first=Michel|last2=Kamakura|first2=Wagner|publisher=Springer|year=2000|isbn=978-1-4615-4651-1|location=|pages=1–382|doi=10.1007/978-1-4615-4651-1|quote=|via=}} 2. ^{{Cite journal|title=Eye Tracking for Visual Marketing|journal=Foundations and Trends® in Marketing|volume=1|issue=4|last=Wedel|first=Michel|last2=Pieters|first2=Rik|year=2008|isbn=|pages=231–320|doi=10.1561/1700000011|quote=|via=}} 3. ^{{Cite web|url=http://www.theoretischebiologie.nl/itbmensen.php|title=Instituut voor Theoretische Biologie te Leiden: mensen|last=Batenburg|first=F.H.D.(Eke) van|website=www.theoretischebiologie.nl|access-date=2017-10-30}} 4. ^{{Cite web|url=https://archive.ama.org/archive/Community/ARC/Pages/Connections/Tributes/MatthewMeulenberg.aspx|title=Matthew T. G. Meulenberg|website=archive.ama.org|access-date=2016-08-18}} 5. ^{{Cite journal|last=Wedel|first=Michel|last2=DeSarbo|first2=Wayne S.|title=A mixture likelihood approach for generalized linear models|journal=Journal of Classification|language=en|volume=12|issue=1|pages=21–55|doi=10.1007/BF01202266|issn=0176-4268|year=1995|citeseerx=10.1.1.461.7611}} 6. ^{{Cite journal|last=Pieters|first=Rik|last2=Wedel|first2=Michel|date=2004-04-01|title=Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects|journal=Journal of Marketing|volume=68|issue=2|pages=36–50|doi=10.1509/jmkg.68.2.36.27794|issn=0022-2429|citeseerx=10.1.1.115.3006}} 7. ^{{Cite journal|last=Zhang|first=Jie|last2=Wedel|first2=Michel|date=2009-04-01|title=The Effectiveness of Customized Promotions in Online and Offline Stores|journal=Journal of Marketing Research|volume=46|issue=2|pages=190–206|doi=10.1509/jmkr.46.2.190|issn=0022-2437}} 8. ^{{Cite book|url=|title=Visual Marketing: From Attention to Action|last=Wedel|first=Michel|last2=Pieters|first2=Rik|publisher=Lawrence Erlbaum Associates|year=2007|isbn=978-0805862928|location=New York|pages=1–328|doi=10.4324/9780203809617|quote=|via=}} 9. ^{{Cite journal|last=Wedel|first=Michel|last2=Desarbo|first2=Wayne S.|date=1996-10-01|title=An Exponential-Family Multidimensional Scaling Mixture Methodology|journal=Journal of Business & Economic Statistics|volume=14|issue=4|pages=447–459|doi=10.1080/07350015.1996.10524674|issn=0735-0015}} 10. ^{{Cite journal|last=Sándor|first=Zsolt|last2=Wedel|first2=Michel|date=2001-11-01|title=Designing Conjoint Choice Experiments Using Managers' Prior Beliefs|journal=Journal of Marketing Research|volume=38|issue=4|pages=430–444|doi=10.1509/jmkr.38.4.430.18904|issn=0022-2437}} 11. ^{{Cite journal|last=Wedel|first=Michel|last2=Kannan|first2=P. K.|date=2016-05-23|title=Marketing Analytics for Data-Rich Environments|journal=Journal of Marketing|volume=80|issue=6|pages=97–121|doi=10.1509/jm.15.0413|issn=0022-2429}} 12. ^{{Cite web|url=http://www.lib.umich.edu/faculty-history/faculty/michel-wedel|title=Michel Wedel {{!}} Faculty History Project|website=www.lib.umich.edu|access-date=2016-08-19}} 13. ^{{Cite web|url=https://www.eur.nl/en/ese/news/michel-wedel-strengthens-quantitative-marketing-research-visiting-position|title=Michel Wedel strengthens quantitative marketing research with visiting position|website=www.eur.nl|language=en|access-date=2018-05-17}} 14. ^{{Cite web|url=https://www.knaw.nl/en/awards/laureates/dr-hendrik-muller-prijs-voor-de-gedrags-en-maatschappijwetenschappen/dr-hendrik-muller-prijs-2005-voor-jan-benedict|title=Jan-Benedict Steenkamp and Michel Wedel — KNAW|website=www.knaw.nl|access-date=2016-08-20}} 15. ^{{Cite web|url=http://www.wdrb.com/story/32329027/michel-wedel-awarded-the-charles-coolidge-parlin-marketing-research-award|title=Michel Wedel Awarded the Charles Coolidge Parlin Marketing Research Award|access-date=2016-08-18}} 16. ^{{Cite web|url=https://archive.ama.org/archive/Community/ARC/Pages/Connections/SIGs/MarketingResearch/Churchill.aspx|title=Marketing Research Special Interest Group|website=archive.ama.org|access-date=2016-08-18}} 17. ^{{Cite web|url=https://medium.com/ama-marketing-news/michel-wedel-named-the-2019-irwin-award-winner-b11c888d745|title=Michel Wedel Named the 2019 Irwin Award Winner|last=AMA|date=2018-12-14|website=AMA Marketing News|access-date=2018-12-14}} 18. ^{{Cite web|url=https://www.ama.org/academics/Pages/New-2018-AMA-Fellows.aspx|title=DeSarbo, Srinivasan, and Wedel Join Ranks of AMA Fellows in 2018|website=www.ama.org|language=en-us|access-date=2018-02-26}} 19. ^{{Cite web|url=http://www.amstat.org/awards/fellowslist.cfm|title=ASA Fellows|website=www.amstat.org|access-date=2016-08-18}} 20. ^{{Cite web|url=https://www.informs.org/Recognize-Excellence/Community-Prizes-and-Awards/Marketing-Science-Society/Fellow-Award|title=Fellow Award - INFORMS|last=INFORMS|website=www.informs.org|access-date=2016-08-18}} 21. ^{{Cite web|url=https://www.rhsmith.umd.edu/news/university-maryland-names-smith-school-business-prof-michel-wedel-top-scholar-teacher|title=University of Maryland Names Smith School of Business Prof. Michel Wedel Top Scholar, Teacher|website=Robert H. Smith School of Business, University of Maryland|language=en|access-date=2018-06-12}} 22. ^{{Cite web|url=https://faculty.umd.edu/awards/list_dup.html|title=Distinguished University Professors|website=faculty.umd.edu|access-date=2016-08-18}} 23. ^{{Cite journal|last=Lynch|first=John|date=2008|title=The Individual Scholar and the School: Scholarly Influence of Thirty Top Marketing Faculties and Their PhD Alumni 1997-2006|url=|journal=Duke University Working Paper|volume=|issue=|doi=|pmid=|via=}} 24. ^{{Cite journal|last=Seggie|first=Steven|date=2009|title=What does it take to get promoted in marketing academia? Understanding exceptional publication productivity in the leading marketing journals|url=|journal=Journal of Marketing|volume=73|issue=1|doi=|pmid=|via=}} 25. ^{{Cite journal|date=2007|title=Ranking Dutch Economists|url=|journal=De Economist|volume=155|issue=4|pages=469–487|doi=10.1007/s10645-007-9073-y|pmid=|via=|last1=Van Ours|first1=Jan C.|last2=Vermeulen|first2=Frederic}} 26. ^{{Cite journal|last=Verhoef|first=Peter|date=2006|title=Publicatiedrift van Nederlandse Marketingwetenschappers|url=|journal=Recente Ontwikkelingen in Het Marktonderzoek|volume=2006|issue=|doi=|pmid=|via=}} 27. ^{{Cite web|url=http://www.wko.or.jp/2017recommended/|title=WKO Recommended Dan promotions|last=|first=|date=|website=|archive-url=|archive-date=|dead-url=|access-date=2017-07-29}} 28. ^1 {{Cite book|title=The Golden Kyokushin and K-1 Encyclopedia|last=Brunekreef|first=Willem|publisher=Simon & Schuster|year=2007|isbn=978-9081237918|location=|pages=|via=}} 29. ^{{Cite web|url=http://www.kyokushinresults.com/Pages/Euro/Ibutz.htm|title=Ibutz Oyama Cup|website=www.kyokushinresults.com|access-date=2017-03-26}} 30. ^{{Cite web|url=http://www.kyokushinresults.com/Pages/Euro/EuroCh.htm|title=European Championships|website=www.kyokushinresults.com|access-date=2017-03-28}} 31. ^{{Cite web|url=http://www.kyokushinresults.com/Pages/World/WT4thWT87.htm|title=4th World Open Tournament|website=www.kyokushinresults.com|access-date=2017-08-15}} 32. ^{{Cite web|url=http://www.martialarts-pro.nl/michel-wedel-kyokushin-karate/|title=martial-arts pro: Michel Wedel|last=|first=|date=|website=|publisher=|access-date=}} 33. ^{{Cite web|url=https://www.amazon.de/Kyokushin-Karate-Training-Fighting/dp/B00KUPZ1RW|title=amazon.com: Kyokushin Karate: Training and Fighting|last=|first=|date=|website=|publisher=|access-date=}} 34. ^{{Cite web|url=http://www.all-martial-arts.com/video/andy-hug-michael-wedel-power-of-kyokushinkai/|title=Andy Hug and Michael Wedel: Power of Kyokushinkai|last=|first=|date=|website=|publisher=|access-date=}} 35. ^{{Cite web|url=http://www.wko.or.jp/|title=World Karate Organization|last=|first=|date=|website=|publisher=|access-date=}} Selected publications{{Reflist|group=pub}}Kyokushin karate careerWedel holds a 5th dan[27] in Kyokushin Karate and was a heavy-weight full contact karate competitor. He won the Dutch (open) full contact Karate championships nine times between 1978 and 1987. His only loss was to Gerard Gordeau (Netherlands) in the final in 1980.[28] Wedel won the International Ibusz Oyama cup in Budapest (Hungary) in 1982 after beating Michael Thompson (England), won the open European Karate Championships in Alkmaar (Netherlands) in 1983. In 1985 he became second after losing to Andy Hug (Switzerland) in the Ibusz Oyama cup. He reclaimed that cup in 1986.[29] He became the European heavyweight champion in Katowice (Poland) in 1987, after beating Michael Thompson (England) in the final.[30] In 1986, together with Peter Smit, he participated in the 18th All Japan Tournament in Tokyo, and he participated in the 2nd (1979), 3rd (1983) and 4th (1987) World Open Karate Championships in Japan. In 1979 he was disqualified against Gary Klugiewicz (US). He lost to Akira Masuda (Japan) in 1983 and he lost to Ademir da Costa (Brazil) in 1987; finishing both times among the first 16 competitors.[31] Out of his last 25 fights, Wedel lost one, was disqualified in one, won one by decision and won 22 by knock-out.[28] Wedel became the coach of the Dutch National Karate team (1988-1991).[32] He wrote the book: “Kyokushin Karate: Training and Fighting” with Koen Scharrenberg,[33] and made Kyokushin training instruction videos with Andy Hug.[34] In 1994, he joined the democratic ShinKyokushin organization[35] under leadership of Kenji Midori. References{{Reflist}}External links
14 : 1957 births|Living people|Dutch economists|Home economists|Leiden University alumni|Marketing theorists|Fellows of the American Marketing Association|People from The Hague|Dutch male karateka|Kyokushin kaikan practitioners|University of Groningen faculty|University of Maryland, College Park faculty|Wageningen University alumni|Fellows of the American Statistical Association |
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