| 词条 | Mikhail Yuryevich Simonov |
| 释义 |
| name = Mikhail Simonov | image = Mikhail Yuryevich Simonov, Симонов Михаил Юрьевич, 2018.jpg | alt = | caption = | birth_name = Mikhail Yuryevich Simonov | birth_date = {{Birth year and age|1959}} | birth_place = | death_date = | death_place = | nationality = Russian | other_names = | occupation = Russian direct marketing pioneer | years_active = | known_for = Silver Mercury festival president | notable_works = }}Mikhail Yuryevich Simonov (Russian: Михаил Юрьевич Симонов, born 1959) is a Russian direct marketing pioneer and personified communications expert,[1] president of Silver Mercury advertising and marketing festival, the member of Silver Archer Russia Awards jury,[2] Russian Association of Marketing Services president and Association of Russian Communications Agencies Vice-president.[3] Early lifeSimonov graduated from Moscow Management University and began his commercial activities in 1987. CareerHe founded the Poster Publicity agency in 1993 (Russia Direct holding since 2000, Russian Association of Marketing Services since 2007) and Russian Association of Direct Marketing in 1994. He became the president of this Association and brought it to the world market over 15 years.[4] In 2000 he purchased the Ogilvy One license, the international agency of direct marketing. Simonov became the president of the Russian Association of Marketing Services in 2009 and offered his plan of marketing services reformation in Russia. He founded Kotler Awards in 2014 as the award for the best achievements in Russian marketing and advertising.[5]{{sfn|Shakhnes|2017}} In 1990s Simonov was the political strategist of Russian politicians Yegor Gaidar, Victor Chernomyrdin and Boris Yeltsin. Simonov was the first to propose using personal letters and personal communications during election campaigns.[6] He is a member of the Consultative Council of Authority for Personal Data Subjects Rights.[7] Books
References1. ^{{cite web|url=https://www.kommersant.ru/doc/2622185|title=Mikhail Simonov|publisher=Kommersant|date=2014-11-28|accessdate=2018-06-02}} {{DEFAULTSORT:Simonov, Mikhail Yuryevich}}2. ^{{cite web|url=http://luchnik.ru/jury/u_60/|title=Mikhail Simonov|publisher=luchnik.ru|accessdate=2018-06-02}} 3. ^{{cite web|url=http://www.akarussia.ru/press_centre/news/id4535|title=Mikhail Simonov is not afraid of forming the trends. Aftermath of Silver Mercury|language=ru|publisher=АКАР|date=2014-07-17|accessdate=2018-06-02}} 4. ^{{cite web|url=http://www.sostav.ru/publication/zachem-biznesu-reklamnye-festivali-bolshoe-intervyu-s-prezidentom-serebryanogo-merkuriya-mikhailom-simonovym-26864.html|title=Why does business require festivals of advertising?|publisher=Sostav.ru|language=ru|date=2017-05-30|accessdate=2018-06-06}} 5. ^{{cite web|url=http://www.gup.ru/events/news/detail.php?ID=183719|title=Meeting with Mikhail Simonov in St.Petersburg|date=2016-02-11|publisher=Saint-Petersburg Humanities University of Trade Unions|accessdate=2018-06-02}} 6. ^{{cite web|url=https://pravda-nn.ru/news/pisma-schastya/|title=Letters of happiness|publisher=Nizhegorodskaya Pravda|date=2017-11-27|accessdate=2018-06-02}} 7. ^{{cite web|url=http://www.garant.ru/products/ipo/prime/doc/96365/|title=Приказ Федеральной службы по надзору в сфере связи, информационных технологий и массовых коммуникаций от 14 сентября 2009 г. N 465 "О Консультативном совете при уполномоченном органе по защите прав субъектов персональных данных"|publisher=Гарант.Ру|date=2009-09-14|accessdate=2018-06-02}} 8 : Living people|1959 births|Date of birth missing (living people)|Place of birth missing (living people)|Businesspeople in advertising|Political consultants|20th-century Russian businesspeople|21st-century Russian businesspeople |
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