| 词条 | Mogujie |
| 释义 |
| name = MOGU INC （蘑菇街） | logo = | type = Public company | industry = Fashion | fate = | predecessor = | successor = | founded = 2011 in Hangzhou, China | founders = {{Unbulleted list|Chen Qi (陈琪)|Yue Xuqiang (岳旭强)|Wei Yibo 魏一搏}} | defunct = | hq_location_city = Hangzhou | hq_location_country = People's Republic of China | area_served = | key_people = Chen Qi (陈琪), Chairman, CEO | products = | owner = | num_employees = 1000 | num_employees_year = | parent = | website = {{URL|Mogu-INC.com}} }} MOGU INC (Simplified Chinese: 蘑菇街） is a is a China-based social media and e-commerce platform specializing in fashion content, products, and services. Headquartered in Hangzhou, China, Mogu was founded in 2011 by former Alibaba engineer Chen Qi, along with Xue Yuqiang and Wei Yibo. The three co-founders now serve as the company’s Chairman and CEO, COO, and Director, respectively. It employs a workforce of approximately 1000 people.[1] The company’s mission is to “Make fashion accessible to everyone.” As of September 30, 2018, the monthly active mobile users on the Mogu platform were 62.6 million, consisting primarily of young women between the ages of 15 and 30, residing in the People’s Republic of China. [2] The Mogu platform features live broadcasts, short videos, photos, reviews, and articles generated by users, professional fashion influencers, and Mogu’s in-house editorial team. “Trilateral Network”A key differentiator of the Mogu platform is the construction of a "trilateral network." The network closely integrates fashion influencers, brands and merchants, and users, fostering a content and e-commerce environment which benefits all three parties. [3] Consumer-to-Factory (C2F) ModelMogu’s “trilateral network” of users, influencers, and merchants allow for what the company claims are a number or increased efficiencies for merchants and manufacturers. Among them are reduced intermediaries, lower inventory risk, shorter design-to-retail time, and more collections per year. [4] This is enabled in large part through the platform's live broadcast feature, as helps merchants determine how popular a design is in real time. As chairman and CEO Chen Qi was quoted as saying in a TechCrunch article, "The manufacturers won’t even have to make the clothes upfront. Our live broadcast host will show a sample to her audience, aggregate orders, and tell the factory how many to make and in what sizes... ...This significantly speeds up the production process and lowers prices for consumers.” [5] Mogu is regarded as a top destination for China's popular live streaming industry, cited by Mary Meeker of Kleiner Perkins Caufield & Byers in her 2017 annual rapid-fire internet trends report. [6] Acquisition of MeilishuoIn January of 2016, Mogu acquired rival fashion platform Meilishuo. The merger formed a business that was at that time valued at an estimated $3 billion.[7] IPO and OwnershipMogu Inc went public on the NYSE on December 6th, 2018 under the ticker symbol MOGU. 4,750,000 shares were offered at a price of $14 per share, raising a total of 66.5 million USD. [8] After the IPO, Chen Qi directly held shares of 11.3%, with 79.3% of the firm’s voting rights; co-founder Yue Xuqiang held 3% of shares, with 0.7% voting rights, with Wei Yibo holding 4% of shares and 0.9% voting rights. Tencent is Mogu’s largest shareholder, holding 17.2% and having 4% voting rights. Hillhouse Capital Group holds 9.8% and has 2.3% voting rights. References1. ^[https://www.nasdaq.com/markets/ipos/company/mogu-inc-1069232-88337 "MOGU INC. (MOGU) IPO"] 2. ^[https://mp.weixin.qq.com/s/7ZnS9mZmzVHFUEKvWprNug "蘑菇街路演PPT曝光：发行区间14到16美元 12月初上市"] 3. ^https://mp.weixin.qq.com/s/7ZnS9mZmzVHFUEKvWprNug 4. ^https://mp.weixin.qq.com/s/7ZnS9mZmzVHFUEKvWprNug 5. ^[https://techcrunch.com/2018/12/06/mogus-long-journey-from-rejecting-alibabas-advances-to-us-ipo/ "Mogu’s long journey: From rejecting Alibaba’s advances to US IPO"], "TechCrunch" 6. ^[https://www.prnewswire.com/news-releases/mogu-street-a-live-streaming-example-for-mary-meekers-report-300475179.html "Mogu Street, a Live Streaming Example For Mary Meeker's Report"], "PR Newswire" 7. ^"Meilishuo, Mogujie merge to create $3b business", "China Daily" 8. ^https://www.nasdaq.com/markets/ipos/company/mogu-inc-1069232-88337 External links
5 : Chinese brands|Companies based in Hangzhou|Companies established in 2011|Internet companies of China|Social networking websites |
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