| 词条 | Morassutti family |
| 释义 |
The Morassutti family[1][2] is an Italian family, originally from Friuli Venezia Giula, that has been active in the wholesaler and retail hardware trade since the early nineteenth century.[3] They are mostly known for having started one of the few distribution chain of hardware and household articles during the thirties of the twentieth century.[4] OverviewThe Morassutti family[5], active first in the trade of hardware[6] and wood[7], then in the field of household objects[8] constituted in Italy during the 20th century an innovative sales systems: both with the use of catalogs[9] and service to the retailer as well as by proposing modern techniques of self-service and atypical franchising. The Paolo Morassutti company[10] became a point of reference for the Italian hardware market and it retraced the growth hubs already experienced by the American wholesale trade.Their commercial strategy was characterized by product specialization, differention in pricing policies according to the different geographical areas of Italy, retail stores chain and by transferring know-how of sales and management to retail customers, such as the use of stock management as well as a propensity for innovative[11] marketing. Federico Morassutti{{Interlanguage link multi|Federico Morassutti|it}}[12] (22 October 1876 - 17 April, 1954) was an Italian entrepreneur and philanthropist[13], a prominent member of the Morassutti[14] family mostly known for his farsighted entrepreneurial choice of creating a network of shops, a veritable supply chain of long-lived consumer goods. In 1886, at the age of ten, Federico was sent to a boarding school in Cremona, and from there abroad, to Grenoble and Ljubljana, to perfect his education and gain experience in trade-related matters. During that time the family company was experiencing a period of uncertainty. In 1898, at the death of his father, the management of the company passed to Federico, twenty-two years old at that time, who initially devoted himself to consolidating the financial situation in order to grow by expanding from regional borders and by launching the company into the national market. The "Great War" considerably reduce the company's commercial activity[15], particularly in the retail sector[16] but during the post-war years it was relaunched. New deposits[17] were opened, first in Bologna [18]and later in Naples placing the company at the forefront of the national panorama of the distribution sector. In 1922 The Paolo Morassutti was transformed into a collective company formed by Federico as the managing director and by his brothers Giovanni Paolo, Domenico and Antonio. From there to a few years, however, in conjunction with the general crisis of the thirties, different views emerge between the brothers. In the late thirties the company was booming and at the beginning of the fifties the company employed more than 500 employees , located in 21 [https://www.destigianni.com/images/Montebelluna/cartdan37.jpg stores]. In 1952 the company itself changed its structure becoming a modern joint-stock company. During The Fifties , The Paolo Morassutti company, with a capital of 210 million lire, employed about 570 employees[19] located in 24 settlements (20 stores and 4 depots) spread throughout the country: from Veneto to Lazio, from Liguria to Emilia, from Lombardy to Campania. Federico Morassutti died in Padua in the spring of 1954 after establishing his family business among the leading companies[20] in the wholesaler distribution sector[21] of Italy during the second half of the 20th century.ArchiveThe Paolo Morassutti company archive has been missing after its absorption by La Rinascente group in the seventies of the twentieth century. Some notable family members
Paolo Morassutti, son of Federico, brought in Padua the German company Fische
In 1949 Bruno Morassutti, son of Federico, attended the Taliesin Fellowship studying with[23] American architect Frank Lloyd Wright , then moved to Milan to begin a partnership with Italian architect Angelo Mangiarotti realizing notable work like {{Interlanguage link multi|Casa a tre cilindri|it}}(1959-1962) among others.
Stefano Morassutti Vitale , nephew of Antonio[25], brother of Federico , is a freelance illustrator graduated from the Art Center College of Design of Pasadena, California that has been illustrating books from authors like Paulo Coelho [26]ad well as 20 wine labels of famous italian winery Donna Fugata[27]. References1. ^{{Cite book|url=https://books.google.com/?id=8Pz9CQAAQBAJ&pg=PA14&lpg=PA14&dq=famiglia+morassutti+san+vito+al+tagliamento#v=onepage&q=famiglia%20morassutti%20san%20vito%20al%20tagliamento&f=false|title=Distretto della sedia: design tra passato e futuro |last=Lombardi|first=Anna|date=2013-03-01|publisher=FrancoAngeli|isbn=9788856863963|language=it}} 2. ^{{Cite web|url=http://www.giorgioroverato.eu/a/I%20Morassutti.htm|title=G. ROVERATO - Una famiglia e un caso imprenditoriale: i Morassutti - Sommario|website=www.giorgioroverato.eu|access-date=2018-11-23}} 3. ^{{Cite journal|last=Giorgio|first=Roverato|date=1993|title=UNA FAMIGLIA E UN CASO IMPRENDITORIALE. I MORASSUTTI.|pages=271|url=https://www.research.unipd.it/handle/11577/166057?mode=simple.14#.W_Z_ujFRf3g}} 4. ^{{Cite web|url=http://www.treccani.it/enciclopedia/federico-morassutti_(Dizionario-Biografico)/|title=MORASSUTTI, Federico in "Dizionario Biografico"|website=www.treccani.it|language=it-IT|access-date=2018-11-22}} 5. ^{{Cite web|url=http://www.giorgioroverato.eu/a/I%20Morassutti.htm|title=G. ROVERATO - Una famiglia e un caso imprenditoriale: i Morassutti - Sommario|website=www.giorgioroverato.eu|access-date=2018-11-23}} 6. ^{{Cite web|url=https://www.icharta.com/it/c-050420-1938-portogruaro-ve-antonio-morassutti-ferramenta-casalinghi-fattura.html|title=1938 PORTOGRUARO (VE) Antonio MORASSUTTI Ferramenta casalinghi *Fattura|website=www.icharta.com|language=it|access-date=2018-11-22}} 7. ^{{Cite web|url=http://imprese.san.beniculturali.it/web/imprese/protagonisti/scheda-protagonista?p_p_id=56_INSTANCE_6uZ0&groupId=18701&articleId=39235&p_p_lifecycle=1&p_p_state=normal&viewMode=normal&articleIdPadre=39235|title=Scheda Protagonista - Imprese|website=imprese.san.beniculturali.it|language=en-US|access-date=2018-11-21}} 8. ^{{Cite web|url=http://www.treccani.it/enciclopedia/federico-morassutti_(Dizionario-Biografico)/|title=MORASSUTTI, Federico in "Dizionario Biografico"|website=www.treccani.it|language=it-IT|access-date=2018-11-21}} 9. ^{{Cite news|url=https://www.bricoliamo.com/rotocalco/brico-book/capitolo-11-la-distribuzione-di-prodotti-per-il-bricolage/|title=Capitolo 11. La distribuzione di prodotti per il bricolage e fai-da-te|date=2007-04-16|work=Bricoliamo|access-date=2018-11-23|language=it-IT}} 10. ^{{Cite web|url=http://www.filcams.it/Info.nsf/dcb5d1ddc38d96c9c1256a4e002ce418/a7bfa59c8c574580c1256912005047b6!OpenDocument|title=Contratto: Morassutti, Accordo, 12/03/82|website=www.filcams.it|access-date=2018-11-23}} 11. ^{{Cite web|url=http://www.rebaldoria.com/14092-ditta-paolo-morassutti-padova-aa-vv.html|title=Ditta Paolo Morassutti Padova - Libreria antiquaria Re Baldoria|website=Libreria antiquaria Re Baldoria|language=it|access-date=2018-11-22}} 12. ^{{Cite web|url=http://www.lavecchiapadova.it/02-TESTI/11-INDUSTRIE/PAGES/MORASSUTTI.htm|title=LA VECCHIA PADOVA|website=www.lavecchiapadova.it|access-date=2018-11-22}} 13. ^{{Cite news|url=https://fabricimorassutti.com/scuola-morassutti/|title=SCUOLA MORASSUTTI|last=|first=|date=2017-12-20|work=FONDAZIONE FALCON VIAL - FABRICI - MORASSUTTI|access-date=2018-11-23|language=it-IT}} 14. ^{{Cite book|title=Una famiglia e un caso imprenditoriale. I Morassutti|last=Roverato|first=G.|date=1993|publisher=Neri Pozza|isbn=9788873054191|location=Vicenza|language=Italian}} 15. ^{{Cite web|url=https://collezioni.genusbononiae.it/products/dettaglio/9669|title=Paolo Morassutti, Bologna - Collezioni - opere d'arte, quadri, dipinti, sculture, collezioni pubbliche e private a Bologna - GENUS BONONIAE|website=collezioni.genusbononiae.it|access-date=2018-11-22}} 16. ^{{Cite book|url=https://books.google.com/?id=pyMhAQAAIAAJ&pg=PA496&lpg=PA496&dq=paolo+morassutti#v=onepage&q=paolo%20morassutti&f=false|title=Catalog of Copyright Entries. Third Series: 1961: January-June|last=Office|first=Library of Congress Copyright|date=1962|publisher=Copyright Office, Library of Congress|language=en}} 17. ^{{Cite web|url=http://www.fondazionefavini.it/opere/stabilimento-morassutti/|title=Stabilimento Morassutti {{!}} Fondazione Aldo Favini|website=www.fondazionefavini.it|language=it-IT|access-date=2018-11-22}} 18. ^{{Cite web|url=https://www.delcampe.it/it/collezionismo/fatture-documenti-commerciali/italia/paolo-morassutti-padova-ferro-metalli-utensili-casalinghi-ferramenta-per-ditta-di-migliarino-ferrara-anno-1959-363080898.html|title=PAOLO MORASSUTTI (PADOVA) FERRO METALLI UTENSILI CASALINGHI FERRAMENTA - PER DITTA DI MIGLIARINO (FERRARA) ANNO 1959 " {{!}} In vendita su Delcampe"|website=Delcampe - Il Marketplace dei collezionisti|language=it|access-date=2018-11-22}} 19. ^{{Cite news|url=https://www.difesapopolo.it/Archivio/Cultura-Tempo-libero/Dal-1960-la-compagnia-Arlecchino-non-smette-di-mettersi-alla-prova-sul-palco|title=Dal 1960 la compagnia Arlecchino non smette di mettersi alla prova sul palco|work=La Difesa del Popolo|access-date=2018-11-23|language=it}} 20. ^{{Cite web|url=http://www.gazzettaufficiale.it/atto/serie_generale/caricaDettaglioAtto/originario?atto.dataPubblicazioneGazzetta=1989-11-03&atto.codiceRedazionale=089A5047&elenco30giorni=false|title=Gazzetta Ufficiale|website=www.gazzettaufficiale.it|access-date=2018-11-23}} 21. ^{{Cite news|url=http://247.libero.it/lfocus/18564864/1/scomparso-l-imprenditore-paolo-morassutti-port-in-italia-i-tasselli-della-fischer/|title=Scomparso l'imprenditore Paolo Morassutti Portò in Italia i tasselli della Fischer|work=Libero 24x7|access-date=2018-11-23|language=it-IT}} 22. ^{{Cite web|url=http://247.libero.it/rfocus/18564864/1/notitolo/18564864|title=Scomparso l'imprenditore Paolo Morassutti Portò in Italia i tasselli della Fischer|website=Libero 24x7|language=it-IT|access-date=2018-12-13}} 23. ^{{Cite web|url=https://www.archiportale.com/eventi/2018/universit%C3%A0-iuav-di-venezia/tra-paesaggi-e-storia.-wright-e-l-architettura-organica-allo-iuav_12828.html|title=Università Iuav di Venezia - Tra paesaggi e storia. Wright e l'architettura organica allo IUAV|last=archiportale.com|website=Archiportale|access-date=2018-12-13}} 24. ^{{Cite web|url=https://www.encyclopedia.com/children/scholarly-magazines/vitale-stefano-1958|title=Vitale, Stefano 1958- {{!}} Encyclopedia.com|website=www.encyclopedia.com|access-date=2019-01-06}} 25. ^{{Cite web|url=https://tribunatreviso.gelocal.it/treviso/cronaca/2018/02/23/news/villa-morassutti-fratelli-coltelli-1.16516890|title=Villa Morassutti, fratelli coltelli|date=2018-02-24|website=Tribuna di Treviso|language=it-IT|access-date=2019-01-07}} 26. ^{{Cite web|url=http://www.stefanovitale.com/portfolio/portfolio41.html|title=STEFANO VITALE - ILLUSTRATION - Stefano Vitale - PORTFOLIO|website=www.stefanovitale.com|access-date=2019-01-06}} 27. ^{{Cite web|url=https://www.donnafugata.it/it/news/stefano-vitale-note-biografiche/|title=Stefano Vitale, note biografiche.|website=Donnafugata|language=it-IT|access-date=2019-01-06}} Bibliography
1 : Italian families |
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