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词条 Ms Yeah
释义

  1. Popularity

  2. Personal life

  3. References

{{Use dmy dates|date=September 2018}}{{Infobox YouTube personality
| name = Ms Yeah (办公室小野)
| image =
| caption =
| birth_name = 周晓慧 (Zhōu Xiǎohuì)
| birth_date = {{birth date and age|1994|07|23|df=yes}}
| birth_place = Chengdu, China
| nationality = Chinese
| residence = Chengdu, Sichuan, China
| website =
| pseudonym =
| channel_url = UCRB4xZ_2ew7fzmrcv8aj4Lw
| years_active = 2017–present
| genre = {{flatlist|
  • Cooking show
  • How-to

}}
| subscribers = 4.3 + million
| views = 895 + million
| network = 洋葱视频 (Onion Video)[1]
| signature =
| associated_acts =
}}Ms Yeah is a Chinese YouTube channel featuring cooking with office utensils. The channel host is Ms Yeah ({{zh|小野}}), real name Zhou Xiaohui ({{zh|t=周曉慧|s=周晓慧|first=s}}). In each video, a dish, usually Chinese, is prepared using tools found in a typical office work space. The videos are characterized by lack of narration, voice-over or conversation, which helped to popularize the channel abroad.[2]

According to Ms Yeah, she works at a creative company, which allowed her and her co-workers to perform cooking in the office. Although the videos always have Ms Yeah as the main actor, the camera is primarily controlled by an unknown camera operator, and co-workers play bit parts.[2]

Most of the food cooked in the videos are common Chinese dishes and not difficult to prepare per se. Ms Yeah has admitted that the end result often did not taste good,[3] but the goal of her channel is not to teach viewers how to cook; hence there are no cooking instructions.[2]

{{quote|I don't want to be a 'cooking teacher'. I don't want to teach you how to cook, and I don't want to teach the science of cooking. I just want to show you an attitude towards life. You can find the joy of life whenever and wherever you are."}}

Popularity

Some videos feature product placement; at a cost of 500,000 CNY, a product will be shown in the video. Unusually for a Chinese celebrity, the channel is more popular overseas than with domestic viewers, having 2.8 million followers on Facebook compared to 2.55 million on Weibo {{as of|lc=y|July 2017}}. Due to lack of narration, the videos have almost no language barrier. Furthermore Ms Yeah and the production team use English on foreign social media, and in public appearances she appears to be fluent in English. This may explain the videos' popularity abroad.[4]

Personal life

Zhou holds a degree in choreography from Sichuan Normal University[5] and was further educated as a video director. Growing up, she learned cooking from her father, who managed a hotel.[6]

References

1. ^{{cite web|url=http://ent.sina.com.cn/s/m/2017-11-16/doc-ifynwnty3376580.shtml|title=洋葱视频CEO聂阳德:“办公室小野”背后的男人-办公室小野-聂阳德-洋葱视频_新浪娱乐_新浪网|website=ent.sina.com.cn}}
2. ^{{cite web|url=http://news.qq.com/original/dujiabianyi/xiaoye.html|title=办公室小野:一个有故事的女同学_全媒派_腾讯新闻|website=news.qq.com}}
3. ^{{cite web|url=https://quartzy.qz.com/968293/ms-yeah-chinas-newest-internet-star-cooks-elaborate-dishes-with-everyday-office-supplies/|title=How to cook elaborate dishes using everyday office supplies - like China's newest internet star|publisher=}}
4. ^{{cite web|url=http://www.scmp.com/news/china/society/article/2104371/global-reach-quirky-office-chef-chinas-internet-celebrity-economy|title=A quirky office chef’s global reach in China’s e-celebrity era|publisher=}}
5. ^{{cite web|url=http://tech.ifeng.com/a/20171124/44775703_0.shtml|title=“办公室小野”背后的小野|website=tech.ifeng.com}}
6. ^{{cite web|url=https://www.straitstimes.com/lifestyle/food/singing-and-acting-next-for-office-chef|title=Social media's famous "office chef" Ms Yeah gets offers to be chef and write cookbooks|first=|last=hermes|date=1 November 2017|publisher=}}

2 : Chinese YouTubers|YouTube channels launched in 2017

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