| 词条 | Neue Werbung |
| 释义 |
| image_file = | image_size = | image_caption = | editor = | editor_title = | frequency = | circulation = | category = Trade magazine | company = | publisher = Die Wirtschaft | founded =1954 | firstdate = April 1956 | finaldate = 1991 | country = German Democratic Republic | based = East Berlin | language = German | website = | issn = |oclc = }} Neue Werbung (meaning New Advertising in English) was a East German trade magazine specializing on advertising. Originally subtitled Fachzeitschrift für Werbung, Gebrauchsgrafik und Dekoration, the magazine was published between 1954 and 1991.[1] The headquarters was in East Berlin. History and profileNeue Werbung was established in 1954.[2] The first issue was published in April 1954.[3] The magazine was published by Die Wirtschaft on a monthly basis in East Berlin.[1][2] It was the official magazine of East Germany targeting advertising professionals.[4] Each cover of the magazine was developed by East German designers.[3] It featured thematic articles for the first ten years such as trademarks, industrial design, currency designs, and catalogue shopping.[3] The magazine covered retailing activities in the country.[5]Neue Werbung had nearly a circulation of 17,000 copies.[2] In 1959 its subtitle was changed to Fachzeitschrift für Theorie und Praxis der Sozialistischen Wirtschaftswerbung (Professional Journal for the Theory and Practice of Socialist Commercial Advertising).[3] The magazine ceased publication in 1991.[1]References1. ^1 2 {{cite web|title=Literaturverzeichnis|url=http://www.ddr-werbefiguren.de/werbefiguren/literatur.html|work=DDR-Werbung|accessdate=29 January 2017|language=German}} {{DEFAULTSORT:Neue Werbung}}2. ^1 2 {{cite web|title="Mass and Class" – Advertising and Commercial Art in East Germany|url=http://www.centralberlin.de/blog/mass-and-class-advertising-and-commercial-art-in-east-germany/|work=Central Berlin|accessdate=29 January 2017|date=24 March 2016}} 3. ^1 2 3 {{cite book|author1=Penny Sparke|author2=Fiona Fisher|title=The Routledge Companion to Design Studies|url=https://books.google.com/books?id=6RBqDAAAQBAJ&pg=PT339|accessdate=29 January 2017|date=17 June 2016|publisher=Taylor & Francis|isbn=978-1-317-20328-5|page=339}} 4. ^{{cite book|author=Joe Perry|title=Christmas in Germany: A Cultural History|url=https://books.google.com/books?id=wlSmtlw6-bwC&pg=PA276|accessdate=29 January 2017|date=27 September 2010|publisher=Univ of North Carolina Press|isbn=978-0-8078-9941-0|page=276}} 5. ^{{cite book|author1=Paulina Bren|author2=Mary Neuburger|title=Communism Unwrapped: Consumption in Cold War Eastern Europe|url=https://books.google.com/books?id=nn4wXGt9S18C&pg=PA138|accessdate=29 January 2017|date=20 September 2012|publisher=OUP USA|isbn=978-0-19-982767-1|page=138}} 15 : 1954 establishments in East Germany|1991 disestablishments in Germany|Defunct magazines of Germany|Design magazines|Eastern Bloc media|East German media|German business magazines|German-language magazines|German monthly magazines|Magazines about advertising|Magazines established in 1954|Magazines disestablished in 1991|Magazines published in Berlin|Socialist magazines|Professional and trade magazines |
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