1. Collection

2. Design

3. Company size and sales channels

4. Pricing

5. References

6. External links

Collection

The focus of the collection is on astronomical complications (i.e. moon and sun displays) and calendar displays, including perpetual and annual calendars. In contrast to the classic watch industry, the main emphasis is not on creating complicated solutions, but rather on keeping the solutions as simple as possible.^[3][4]

As an example, Ochs und junior AG's moon phase display is accurate to 3478.27 years (after that the display will theoretically deviate from reality by one day) – making it one of the most accurate moon phase displays in the world.^[5] This is achieved using an epicyclic gear train consisting of only five components, including the dial.^[6]

Build on basic movements bought in from ETA or Ulysse Nardin, the final products are created by adding specially-developed modules. All other components, such as caseings and straps, are also designed in-house.

Although Ochs und junior AG handle the research, development and construction design themselves, the individual components used (gearwheels, case, crown, straps, dial, etc.) are manufactured by highly-specialized external subcontractors – with full transparency.^[7]

The watches are assembled by Ochs und junior AG's own watchmakers in their workshop in Lucerne, which also serves as a salesroom.

Design

The watches are designed strictly according to their function. For example, the dials themselves form an integral part of the movement construction. Due to this design philosophy and the high-precision manufacturing process involved, no further finishing, such as polishing the casing, is carried out.^[8]

Each watch can be individually designed by the customer via a configurator on the company's website.^[9][10] – making every watch unique.

In general, neither special lettering nor the company logo are used. The only exception is the embossing of the logo on the inside of the leather straps.

Company size and sales channels

With only six employees (the founders, three watchmakers and one employee who handles IT and marketing) and sales of approximately 130 watches per year (as of December 2018)^[11], Ochs und junior AG is a niche manufacturer. The products are sold exclusively through the company's headquarters in Lucerne – both on site or via the Internet.^[12]

Pricing

Depending on the model and configuration concerned, sales prices range between approx. CHF 6,000 and CHF 21,600 – and can be even higher, if special requests are accommodated. This puts Ochs und Junior AG watches in the upper price range of the luxury watch market segment.

References

External links

• [https://www.nytimes.com/2014/03/27/fashion/watches-that-follow-the-stars.html Watches That Follow the Stars (The New York Times)]
• [https://www.ochsundjunior.swiss Website of Ochs und junior]
• Radikal einfache Luxusuhren (in German, Manager Magazin)
• [https://www.nzz.ch/gesellschaft/lebensart/stil/dreinreden-erwuenscht-1.18429719 Dreinreden erwünscht (in German; Neue Zürcher Zeitung (NZZ))]
• [https://www.hodinkee.com/articles/ochs-und-junior-and-the-aesthetics-of-anti-aesthetics Ochs Und Junior and The Aesthetics Of Anti-Aesthetics (Hodinkee)]

• 401st Operations Group
• 401st Support Brigade
• 401st Tactical Fighter Wing
• 401 Tactical Fighter Squadron
• 401 winchester
• .401 Winchester Self-Loading
• 40 20
• 40-20
• 4020
• 40/20
• 40206 Lhenice
• 4020 Dominique
• 40/20 kick
• 40 20 kick
• 40-20 kick
• 40-20 rule
• 40/20 rule
• 40 20 rule
• 4021 Dancey
• 40227 Tahiti
• 4022 Nonna
• 4023 Jarnik
• 4023 Jarník
• 4024 Ronan
• 4025 Ridley