| 词条 | Oded Lowengart |
| 释义 |
| name = Oded Lowengart | image =File:OdedLowengartProfilePicture.jpg | image_size = 220px | nationality = Israel | workplaces = Ben-Gurion University of the Negev | website = http://in.bgu.ac.il/en/fom/BusinessDep/Pages/staff/OdedLowengart.aspx | field = Marketing }} Prof. Oded Lowengart is Professor of Marketing at the Ben-Gurion University of the Negev (BGU) in Israel, where he holds the Ernest Scheller, Jr. Chair in Innovative Management.[1] His two terms as Dean of the Guilford Glazer Faculty of Business and Management [2] (2013-2018) saw to opening the International MBA Program, expanded global programs and increased JCR-ranked research publications. Lowengart’s areas of interest include modeling consumer perceptions and consumer choice, market share forecasting and diagnostics. His current research focuses on modeling issues in areas such as consumers’ food and fast food product choice, the effect of information and its intensity on choice processes, consumer heterogeneity, reference price, and network and social marketing.[3] His research on pricing[4][5][6][7] aims to understand and analyze the differential effect of price expectations on consumers’ choice and optimal pricing policies. His research in information and food choices[8][9] examines theoretically and empirically the effect of negative and calorie types of information on fast food selection as well as the overall phenomenon of obesity. Current research projects also involve modeling social personal branding and its effect on pro-social behavior.[10] Lowengart holds a PhD from University of Wisconsin–Milwaukee. References1. ^{{cite web|url=http://in.bgu.ac.il/en/fom/Pages/news/Oded_Lowenbart_Scheller.aspx |title=Prof. Oded Lowengart appointed incumbent Ernest Scheller, Jr. Chair in Innovative Management |date= 5 May 2016 |publisher=Ben-Gurion University of the Negev }} {{DEFAULTSORT:Lowengart, Oded}}2. ^{{cite web|url=http://in.bgu.ac.il/en/fom/Pages/Deans-Message.aspx|title=Guilford Glazer Faculty of Business & Management - Dean's Message|website=in.bgu.ac.il|accessdate=22 September 2017}} 3. ^{{Cite journal|last=Goldenberg|first=Jacob|last2=Lowengart|first2=Oded|last3=Shapira|first3=Daniel|date=2008-11-05|title=Zooming In: Self-Emergence of Movements in New Product Growth|journal=Marketing Science|volume=28|issue=2|pages=274–292|doi=10.1287/mksc.1080.0395|issn=0732-2399|citeseerx=10.1.1.319.4196}} 4. ^{{Cite journal|last=Gadi|first=Fibich|last2=Arieh|first2=Gavious|last3=Oded|first3=Lowengart|title=Explicit Solutions of Optimization Models and Differential Games with Nonsmooth (Asymmetric) Reference-Price Effects|url=https://www.academia.edu/14395137|journal=Operations Research|language=en|volume=51|issn=0030-364X}} 5. ^{{Cite journal|last=Fibich|first=Gadi|last2=Gavious|first2=Arieh|last3=Lowengart|first3=Oded|date=2005-12-01|title=The dynamics of price elasticity of demand in the presence of reference price effects|journal=Journal of the Academy of Marketing Science|language=en|volume=33|issue=1|pages=66|doi=10.1177/0092070304267108|issn=0092-0703|citeseerx=10.1.1.65.3958}} 6. ^{{Cite journal|last=Gavious|first=Arieh|last2=Lowengart|first2=Oded|date=2012-03-01|title=Price–quality relationship in the presence of asymmetric dynamic reference quality effects|journal=Marketing Letters|language=en|volume=23|issue=1|pages=137–161|doi=10.1007/s11002-011-9143-4|issn=0923-0645}} 7. ^{{Cite journal|last=Fibich|first=Gadi|last2=Gavious|first2=Arieh|last3=Lowengart|first3=Oded|date=2005-01-01|title=The Dynamics of Price Elasticity of Demand in the Presence of Reference Price Effects|journal=Journal of the Academy of Marketing Science|language=en|volume=33|issue=1|pages=66–78|doi=10.1177/0092070304267108|issn=0092-0703|citeseerx=10.1.1.65.3958}} 8. ^{{Cite journal|last=Heiman|first=Amir|last2=Lowengart|first2=Oded|date=2008-12-01|title=The effect of information about health hazards on demand for frequently purchased commodities|journal=International Journal of Research in Marketing|series=Marketing and Health|volume=25|issue=4|pages=310–318|doi=10.1016/j.ijresmar.2008.07.002}} 9. ^{{Cite journal|last=Heiman|first=Amir|last2=Lowengart|first2=Oded|date=2011-05-01|title=The effects of information about health hazards in food on consumers' choice process|journal=Journal of Econometrics|series=The Economics and Econometrics of Risk|volume=162|issue=1|pages=140–147|doi=10.1016/j.jeconom.2010.07.003}} 10. ^{{cite web|url=http://in.bgu.ac.il/fom/BusinessDep/StaffCV/Oded%20Lowengart.pdf | title= Oded Lowengart - CV}} 6 : Israeli scientists|University of Wisconsin–Milwaukee alumni|Ben-Gurion University of the Negev faculty|Living people|Israeli people of German-Jewish descent|Year of birth missing (living people) |
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