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词条 Ojos Locos
释义

  1. History and concept

  2. References

  3. External links

{{Infobox company
| name = Ojos Locos
| logo = File:OjosLocosLogo.png
| type = Private
| foundation =
| location =
| locations = 8
| key_people =
| area_served = Texas and Southwestern United States
| industry = Restaurant
| products = Mexican food, Southwest food, alcohol, beer
| services = Food and beverage
| revenue =
| operating_income =
| net_income =
| num_employees =
| parent = Front Burner Restaurants, LP.
| divisions =
| subsid =
| slogan =
| homepage = [https://ojoslocos.com ojoslocos.com]
| dissolved =
| footnotes =
}}

Ojos Locos Sports Cantina is a chain of Mexican-themed sports bars and restaurants based in Dallas, Texas, and having locations throughout the American Southwest. The chain is known for its waitresses (called "chicas") who wear cleavage- and midriff-revealing uniforms, leading to its colloquial designation as a breastaurant.

History and concept

Ojos Locos (the name is Spanish for "Crazy Eyes") was founded in 2010 by restaurateurs Randy DeWitt, Jack Gibbons, Rich Hicks, and Todd East.[1] DeWitt, the owner of parent company Front Burner Restaurants, had previously founded Twin Peaks, a chain of wilderness lodge-themed breastaurants, in 2005.[2] The 2010 opening of the first Ojos Locos restaurant in Dallas coincided closely with the 2010 FIFA World Cup and the chain has consistently emphasized soccer as a principal sport to watch at its locations.[3][4][5]

Ojos Locos has been called a "Mexican Hooters"[3] or "Twin Peaks for a Hispanic customer base"[2][4] and markets itself to working class Hispanic men.[3] Workers at the chain frequently speak both Spanish and English[3] and The New York Times has singled out the restaurant as an example of an establishment that has thrived even during an anti-Spanish-language political environment.[6] D Magazine cited it as being the best sports bar in Dallas in 2013.[5]

The servers at Ojos Locos are known as "chicas"[3][7] and wear short skirts along with cleavage and midriff-baring outfits, leading the chain to colloquially be referred to as a "breastaurant".[8][9] The food served is a mix of Mexican and Southwestern American food developed by chef John Franke,[10] with tacos being a particular specialty.[8] They are also known for their tall beer pitchers called "balones" that contain {{convert|100|USoz|l}}.[3][7] As of 2018, there were 8 locations across Texas and New Mexico.[11] As with their sister chain, Twin Peaks, they promote the {{convert|29|F|C}} temperature of their beer, which is the coldest temperature possible before ice crystals begin to form in the beer they serve.[12][13] Ojos Locos restaurants feature numerous large screen televisions (including one in each booth)[14] showing Spanish-language sports broadcasts (especially soccer, boxing and UFC matches).[1][3]

References

1. ^{{cite news |last=Hiller |first=Mike |date=January 11, 2010 |title=New Restaurant Concept, Ojos Locos, to Debut in March |url=https://escapehatchdallas.com/2010/01/new-restaurant-concept-ojos-locos-to-debut-in-march/ |work=Escape Hatch Dallas |location= |access-date=May 29, 2018 }}
2. ^{{cite news |last=Heid |first=Jason |date=September 2010 |title=Breakfast with D CEO: Randy Dewitt |url=https://www.dmagazine.com/publications/d-ceo/2010/september/breakfast-with-d-ceo-randy-dewitt-of-front-burner-restaurants/ |work=D Magazine |location= |access-date=May 29, 2018 }}
3. ^{{cite news |last=Berry |first=Monica |date=August 29, 2011 |title=Ojos Locos Sports Cantina: Believe Your Crazy Eyes; Those Happy Hours Prices Are Real |url=http://www.dallasobserver.com/restaurants/ojos-locos-sports-cantina-believe-your-crazy-eyes-those-happy-hours-prices-are-real-7026379 |work=Dallas Observer |location= |access-date=May 29, 2018 }}
4. ^{{cite news |last=Felps |first=Bruce |date=November 11, 2010 |title=Looking All Crazy |url=https://www.nbcdfw.com/the-scene/food-drink/Looking-All-Crazy-107296048.html |work=NBCDFW.com |location= |access-date=May 29, 2018 }}
5. ^{{cite news |author= |title=Best of Big D: Nightlife 2013 |url=https://www.dmagazine.com/publications/d-magazine/2013/august/best-of-big-d-nightlife-2013/ |work=D Magazine |location= |date=August 2013 |access-date=May 29, 2018 }}
6. ^{{cite news |last=Romero |first=Simon |date=August 23, 2017 |title=Spanish Thrives in the U.S. Despite an English-Only Drive |url=https://www.nytimes.com/2017/08/23/us/spanish-language-united-states.html |work=New York Times |location= |access-date=May 29, 2018 }}
7. ^{{cite news |last=Saldaña |first=Hector |date=February 14, 2013 |title=Pub Crawl: Ojos Locos Sports Cantina |url=https://www.chron.com/entertainment/article/Pub-Crawl-Ojos-Locos-Sports-Cantina-4275174.php |work=Houston Chronicle |location= |access-date=May 29, 2018 }}
8. ^{{cite news |last=Braun Davison |first=Candace |date=July 29, 2016 |title=11 'Breastaurants' That Make Hooters Seem PG |url=https://www.delish.com/restaurants/g3533/best-breastaurants-in-the-us/ |work=Delish |location= |access-date=May 29, 2018 }}
9. ^{{cite news |last=Kwarteng |first=Tesia |date=March 31, 2011 |title=Ojos Locos brings some crazy to Fort Worth |url=http://www.theshorthorn.com/life_and_entertainment/plan_your_weekend/ojos-locos-brings-some-crazy-to-fort-worth/article_f1b03ddb-abb0-501a-a804-477b3c9e6377.html |work=The Shorthorn |location= |access-date=June 2, 2018 }}
10. ^{{cite web |url=http://chefsforfarmers.com/bio/john-franke/ |title=John Franke |author= |date=2018 |website=Chefs for Farmers |publisher= |access-date=May 29, 2018 |quote=}}
11. ^{{cite web |url=https://ojoslocos.com/Locations.aspx |title=Locations |author= |date=2018 |website=Ojos Locos Sports Cantina |publisher= |access-date=May 29, 2018 |quote=}}
12. ^{{cite news |last=Strauss |first=Karsten |date=June 17, 2015 |title=Twin Peaks Founder Randy Dewitt Talks Cold Beer, Hot Food, Biker Brawls And How He's Beating Hooters |url=https://www.forbes.com/sites/forbestreptalks/2015/06/17/twin-peaks-founder-randy-dewitt-talks-cold-beer-hot-food-biker-brawls-and-how-hes-beating-hooters/ |work=Forbes |location= |access-date=June 2, 2018 }}
13. ^{{cite web |url=https://www.ojoslocos.com/AboutUs.aspx |title=About Us |author= |date=2018 |website=Ojos Locos Sports Cantina |publisher= |access-date=June 2, 2018 |quote=}}
14. ^{{cite news |author= |title=Ojos Locos Sports Cantina – Dallas, TX |url=https://www.youtube.com/watch?v=hArZnGBnZ8w |work=Thrillist |location= |date=June 12, 2011 |access-date=May 29, 2018 }}

External links

  • {{Commons category-inline|Ojos Locos}}
  • Official website

6 : Regional restaurant chains in the United States|Theme restaurants|Companies based in Dallas|2010 establishments in Texas|Restaurants established in 2010|Mexican restaurants

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