| 词条 | Orlebar Brown |
| 释义 |
| name = Orlebar Brown | logo = LOGO_FOR_WIKIPEDIA.jpg | industry = Fashion | founded = 2007 | founder = Adam Brown and Julia Simpson-Orlebar | hq_location = UK | hq_location_city = London | parent = Chanel | products = Clothing | website = {{url|http://www.orlebarbrown.com/}} }} Orlebar Brown is a British clothing brand specialising in tailored men’s swim shorts. The company was founded by photographer Adam Brown after he identified a gap in the market for smart men’s swimwear, and was launched in March 2007. Today, the company is still directed by Adam Brown, as well as CEO Paul Donoghue. They are based in West London and employ over 50 people. ProductsOrlebar Brown specialises in men’s swim shorts based on the 17-piece pattern of a pair of traditional men’s suit trousers. They feature a four-part shaped waistband, zip fly closure and side fasteners.[1] The Italian zippers on the fly and the back pocket are applied by hand, although the pocket itself and darts are machine applied.[1] While Orlebar Brown is best known for its swimwear, 55 per cent of the company’s sales are from non-swimwear[2] with the company offering a selection of rash guards, shorts, polo shirts, long and short sleeve shirts, jumpers, sweatshirts and, from 2016, shoes that can be worn in water.[3] In 2018, Orlebar Brown introduced Summer Sport, a capsule collection featuring technical fabrics, designed to equip customers for summer activities such as beach volleyball and surfing. The campaign was fronted by Jeremy Jauncey, founder of Beautiful Destinations. The company has an app, #SnapShorts, which allows customers to design their own swim shorts by uploading a photograph. Their design can be made into a bespoke pair of shorts or shared on social media.[4] HistoryIn summer 2006, Adam Brown had the idea for Orlebar Brown on holiday in India and decided to partner with an old acquaintance Julia Simpson-Orlebar to launch the brand.[5] The Orlebar Brown website officially launched in March 2007, selling to 105 countries.[1][6] Julia Simpson-Orlebar left the business amicably in 2008 however she remains a shareholder.[5] In 2011, the Orlebar Brown US website was launched, expanding their horizons internationally. Today 30 per cent of their business comes from the US.[2] In August 2013, Orlebar Brown raised £8 million (US$12.4 million) from private-equity firm Piper, in exchange for a minority stake[7] and appointed Paul Donoghue as global commercial director.[8] In 2014, the business made £12m, up from £7m the year before.[1] The brand expects to reach £20 million (about US$28.8 million) in revenue in 2016.[7] In September 2018, it was announced that Chanel had acquired the company with Adam Brown retaining his role as Creative Director.[9] Online and offline presencePhysical shopsOrlebar Brown opened their first shop on Ledbury Road in Notting Hill, London in 2011.[10] They now have shops in Notting Hill, Mayfair, Canary Wharf,[11], Wimbledon, Sloane Avenue, Harrods and Bicester Village[12]. Orlebar Brown also has a physical international presence with shops in Cannes and St Tropez in France, Mykonos in Greece, Soho and East Hampton[13] in New York City, Miami and Palm Beach, Turkey, Noosa, Bondi Beach and Brisbane in Australia, Kuwait and Dubai. As well as multiple physical shops[14] and an online presence, Orlebar Brown also has over 300 wholesale accounts including Selfridges, Bergdorf Goodman and Barneys New York[1] and franchises around the world[7] InfrastructureOrlebar Brown’s headquarters and offices are located in West London. In 2013 they appointed Torque, a logistics company, to manage all of their European distribution.[15] Orlebar Brown operates a 550,000 square feet distribution centre in Wortley, Leeds.[15] Orlebar Brown’s swim shorts are made in Portugal by the factory Petratex where they pass by a minimum 12-stage manufacture process.[1] Celebrity endorsement and collaborationsDaniel Craig wore Orlebar Brown sky blue 'Setter' shorts in the role of James Bond in the 2012 film Skyfall.[16][17]Various celebrities have been seen wearing Orlebar Brown swim shorts including Jay Z, Hugh Jackman, [https://www.dailymail.co.uk/tvshowbiz/article-6558835/Paul-McCartney-76-wife-Nancy-Shevell-59-run-away-mountain-goat.html Sir Paul McCartney], David Gandy[4] , Cristiano Ronaldo, Johannes Huebl[18] and Gary Lineker[19][20] In March 2018, Orlebar Brown collaborated with Australian Formula 1 racing driver Daniel Ricciardo for a collection of limited-edition swim shorts.[21] In July 2018, Orlebar Brown partnered with EON Productions for an exclusive collection of four swim shorts using iconic poster art from the James Bond films Dr. No, Thunderball, You Only Live Twice and Live And Let Die.[22][23] References1. ^1 2 3 4 5 Luke Leitch (25 April 2015) Inside The Luxury Swim Shorts Boom, Esquire. Retrieved 2016-10-24. 2. ^1 http://www.cityam.com/221926/making-splash Article in City A.M., 2015 3. ^http://www.elfinanciero.com.mx/after-office/verano-deportivo-y-con-estilo.html Article in El Financiero, (Spanish) 2016 4. ^1 Stephen Doig (16 May 2015) [https://www.telegraph.co.uk/luxury/mens-style/71552/best-mens-swim-trunks.html Summer's best swim trunks], The Telegraph. Retrieved 2016-10-24. 5. ^1 [https://www.standard.co.uk/business/markets/orlebar-brown-forget-board-shorts-here-is-swimwear-to-make-a-real-splash-9056025.html Orlebar Brown: Forget board shorts — here is swimwear to make a real splash], Evening Standard, 13 January 2014. Retrieved 2016-10-24. 6. ^http://www.piper.co.uk/news/piper-invests-8m-in-fast-growing-luxury-menswear-brand-orlebar-brown 7. ^1 2 https://www.businessoffashion.com/articles/intelligence/orlebar-brown-expands-franchising Article in The Business of Fashion, 2016 8. ^http://www.drapersonline.com/news/orlebar-brown-seeks-overseas-expansion/5050962.fullarticle Article in Drapers Online, 2013 9. ^https://www.businessoffashion.com/articles/news-analysis/chanel-acquires-orlebar-brown Article in The Business of Fashion, 2018 10. ^https://www.fashionunited.co.uk/fashion-news/fashion/orlebar-brown-to-open-london-flagship-store-2012040914485 Article in Fashion United, 2012 11. ^https://www.fashionunited.co.uk/fashion-news/design/orlebar-brown-opens-biggest-uk-store-2013103018882 12. ^https://www.drapersonline.com/news/bicester-village-unveils-30-new-retail-units/7026623.article 13. ^http://hamptons-magazine.com/heidi-klein-and-orlebar-brown-open-in-hamptons Article in Hamptons Magazine, 2016 14. ^https://www.economist.com/news/britain/21670044-amid-great-migration-online-few-e-retailers-open-real-world-outposts-popping-up-everywhere Article in The Economist, 2015 15. ^1 http://www.thebusinessdesk.com/yorkshire/news/513730-torque-wins-european-distribution-deal-with-orlebar-brown.html Article in The Business Desk, 2013 16. ^https://www.telegraph.co.uk/finance/businessclub/sales/10856744/Orlebar-Brown-stirred-by-007-effect.html Article in The Telegraph, 2014 17. ^https://www.bbc.co.uk/news/business-24728406 Article on BBC.co.uk, 2013 18. ^http://www.dailymail.co.uk/femail/article-3121620/Olivia-Palermo-s-model-husband-Johannes-Huebl-reveals-SWIMSUITS-tailored-perfection.html Article in The Daily Mail 2015 19. ^https://www.wsj.com/articles/SB10001424127887324787004578494800224961378 Article in The Wall Street Journal, 2013 20. ^http://www.dailymail.co.uk/femail/article-3723500/How-David-Cameron-s-225-shorts-loved-listers-including-Hugh-Jackman-David-Gandy.html Article in The Daily Mail Aug 2016 21. ^https://www.gq.com.au/style/news/daniel-ricciardo-has-dropped-a-new-line-of-swim-shorts-with-orlebar-brown/image-gallery/8bdaddab0ebf5e2e4e7dbdc3fc655ec3 Article on GQ.com, 2018 22. ^http://www.007.com/james-bond-swim-shorts/ 23. ^https://www.esquire.com/style/mens-fashion/a22038038/orlebar-brown-james-bond-bulldog-swim-trunks/ External links{{official website|http://www.orlebarbrown.com/}} 4 : Clothing brands of the United Kingdom|Swimwear brands|British companies established in 2007|Companies based in the City of Westminster |
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