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词条 Palo Viejo
释义

  1. History

  2. Ownership

  3. External links

Palo Viejo (or, alternatively, Ron Palo Viejo) is a Puerto Rican rum brand.[1]

History

Not much has been publicized about the drink's history; however, it is known that it was at first owned by an Arecibo located company named Barcelo, Marquez y Co., until they sold it to the Serralles Distillery company from Ponce. During the 1980s, Palo Viejo advertised heavily on Puerto Rican television, including a commercial that featured a young Osvaldo Rios as a background painter.[2] Palo Viejo television ads were also prominent during Baloncesto Superior Nacional basketball game transmissions on the island.

On October 21, 2015, the Palo Viejo brand released "Palo Ready", a pouch, ready-to-drink beverage made of different fruits and of Palo Viejo rum, which is available at different supermarkets in Puerto Rico.[3]

Ownership

The Palo Viejo brand is owned by the Destileria Serralles company of Puerto Rico,[4] owners also of the Don Q rum brand.

External links

1. ^{{cite web|url=http://www.winechateau.com/Rums~64~categoryroot~Brand~Palo+Viejo~1.html|title=Palo Viejo Rums|website=www.winechateau.com}}
2. ^{{cite web|url=https://www.youtube.com/watch?v=8cIFtaaEnyc|title=Comercial Retro- Palo Viejo|first=|last=Edgardo Huertas|date=6 August 2007|publisher=|via=YouTube}}
3. ^{{cite web|url=http://buenamesamagazine.com/lo_nuevo/palo-viejo-lanza-palo-ready-una-bebida-en-pouch-lista-para-tomar/|title=Palo Viejo lanza Palo Ready, una bebida en pouch lista para tomar.|publisher=}}
4. ^{{cite web|url=http://www.elnuevoherald.com/noticias/estados-unidos/article20283006.html|title=La Destilería Serrallés de Puerto Rico cumple 150 años|publisher=}}
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2 : Alcoholic drinks|Puerto Rican brands

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