词条 | PatnaBeats |
释义 |
The company fights the stereotyping of Bihar and Biharis by publishing positive media content on people, art, architecture, culture, history, and other things related to Bihar.[5][6] HistoryPatnaBeats was founded in September 2015 by Bashshar Habibullah and was launched by actress Neetu Chandra through her official Facebook page.[7][8][9] PatnaBeats launched a powerful campaign, "I am brand Bihar" (hashtag: "#IamBrandBihar"), with 23 different pictures of Biharis from different walks of life. The campaign's mission was parallel with the company's agenda to end stereotyping.[10][11][12] The story was widely shared by sources including the BBC, Indian Express, The Telegraph, Aaj Tak, and India Today. References1. ^{{cite web|url=http://www.patnabeats.com/about-us/ |title=About PatnaBeats |website=Patnabeats.com |date=2014-06-20 |accessdate=2016-09-04}} 2. ^{{cite web|url=http://www.bbc.com/hindi/india/2016/06/160608_i_am_brand_bihar_pkp?ocid=socialflow_facebook |title=जिन्हें 'बिहारी' होने पर गर्व है - BBC हिंदी |website=Bbc.com |date= |accessdate=2016-09-04}} 3. ^{{cite web|url=http://epaper.telegraphindia.com/details/192841-24614710.html |title=The Telegraph, India, English News Paper |website=Epaper.telegraphindia.com |date= |accessdate=2016-09-04}} 4. ^{{cite web|url=http://www.jansatta.com/photos/picture-gallery/iambrandbihar-social-media-campaign-is-breaking-stereotypes-about-biharis/104124-3/ |title=#IAmBrandBihar: बिहार की छवि सुधारने के लिए साथ आए 'बिहारी' |website=Jansatta.com |date=2016-06-08 |accessdate=2016-09-04}} 5. ^{{cite web|url=http://www.deccanchronicle.com/gallery/nation/080616/biharis-bust-stereotypes-through-powerful-social-media-campaign-iambrandbihar.html?gImgId=285104#s |title=Biharis bust stereotypes through powerful social media campaign |website=Deccanchronicle.com |date= |accessdate=2016-09-04}} 6. ^{{cite web|url=http://economictimes.indiatimes.com/magazines/panache/breaking-stereotypes-about-bihari-and-kashmir-with-photography/articleshow/53138235.cms |title=Breaking stereotypes about 'Bihari' and Kashmir with photography - The Economic Times |website=Economictimes.indiatimes.com |date=2016-07-10 |accessdate=2016-09-04}} 7. ^{{cite web|author= |url=http://timesofindia.indiatimes.com/city/patna/Brand-Bihar-campaign-goes-viral/articleshow/52642853.cms |title='Brand Bihar' campaign goes viral - Times of India |website=Timesofindia.indiatimes.com |date=2016-06-07 |accessdate=2016-09-04}} 8. ^{{cite web|url=https://www.facebook.com/NeetuChandraa/ |title=Security Check Required |publisher=Facebook |date= |accessdate=2016-09-04}} 9. ^{{cite web|url=http://www.patnabeats.com/about-us/ |title=About PatnaBeats |publisher=Patnabeats.com |date=2014-06-20 |accessdate=2016-09-04}} 10. ^{{cite web|author=Rhema Mukti Baxter |url=http://scroll.in/article/809035/who-is-a-bihari-a-social-media-campaign-breaks-an-old-stereotype |title=Who is a Bihari? A social media campaign breaks an old stereotype |website=Scroll.in |date=2016-06-06 |accessdate=2016-09-04}} 11. ^{{cite news|url=http://indianexpress.com/photos/trending-gallery/iambrandbihar-social-media-campaign-is-breaking-stereotypes-about-biharis/7/ |title=PHOTOS: #IAmBrandBihar: Social media campaign is breaking stereotypes about Biharis | The Indian Express | Page 7 |newspaper=The Indian Express |date=2016-06-07 |accessdate=2016-09-04}} 12. ^{{cite web|url=https://www.youtube.com/watch?v=elCc2cUo0Tw |title=YouTube |publisher=YouTube |date= |accessdate=2016-09-04}} 2 : Indian companies established in 2015|Media companies of India |
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