| 词条 | Private Label Strategy |
| 释义 |
| name = Private Label Strategy: How to Meet the Store Brand Challenge | image = Private Label Strategy.jpg| caption = | author = Nirmalya Kumar and Jan-Benedict Steenkamp | title_orig = | translator = | illustrator = | cover_artist = | country = | language = English | series = | subject = economics | genre = | publisher = Harvard Business School Press | pub_date = 2007 | english_pub_date = | media_type = | pages = | isbn = 978-1422101674 | oclc = | dewey = | congress = | preceded_by = | followed_by = }}Private Label Strategy: How to Meet the Store Brand Challenge is a book by Nirmalya Kumar and Jan Benedict Steenkamp. This book describes the strategies for private labels that major retailers are using, and analyses how major national brands can mount a response.[1] References1. ^{{cite web|url=http://knowledge.wharton.upenn.edu/article/more-choices-in-store-indias-retailers-are-stocking-up-on-private-label-brands/ |title=More Choices in Store: India’s Retailers Are Stocking Up on Private Label Brands | Knowledge@Wharton |publisher=knowledge.wharton.upenn.edu|accessdate=2016-04-10}} External links
8 : Brand management|Brands|Branding terminology|Business books|Marketing books|Product management|Types of branding|2007 non-fiction books |
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