“Pura Vida Bracelets”的意思、由来-开放百科全书

Pura Vida Bracelets is a La Jolla, California-based company that sells hand-crafted bracelets and jewlry online and through boutique stores. It was founded in 2010 by Griffin Thall and Paul Goodman, who discovered the bracelets while on a vacation in Costa Rica. After a number of celebrities were spotted wearing the product, interest increased, and the company has since sold over 2 million bracelets. Pura Vida partners with a number of charities, producing bracelets in those charities' colors and donating a portion of those bracelets' sale prices back towards the partner charities.

About

"Pura Vida" means "pure life" in Spanish. Pura Vida Bracelets is a retailer that sells bracelets that are hand-made in Costa Rica. The company, which is based in La Jolla, California, was founded by Griffin Thall and Paul Goodman in 2010.^[1] Thall and Goodman traveled to Costa Rica together on vacation after graduating from San Diego State University, where they met a pair of bracelet makers named Joaquin and Jorge. They then purchased 400 bracelets for $100 to bring back to the United States. The pair sold their original stock at small stores in the Malibu, California, area.^[2]^[3] After a number of celebrities – including reality television personality Lauren Conrad, soccer player David Beckham, and musicians Rihanna and Skrillex – were seen with the bracelets, Pura Vida saw an increase in web traffic and sales.^[3] By late 2013, Pura Vida had grown to a dozen US-based staff and 50 Costa Rica-based staff.^[4] By the end of 2015, the number of Costa Rica-based employees had doubled to over 100.^[5] As of March 2015, Pura Vida moved 125,000 bracelets a month through 3,400 physical retail outlets and through their website.^[6] As of February 2015, over two million bracelets have been sold.^[3] Pura Vida means "pure life" in Spanish; in Costa Rica it is said frequently and has many meanings.^[7] In an interview, Thall and Goodman called the term "the slogan of Costa Rica, just like the word 'aloha' from Hawaii".^[5]

Pura Vida also creates bracelets for charitable organizations, as a cause marketing fundraiser; bracelets are produced in a charitable organization's colors, and a portion of the sale of those bracelets goes to that charitable organization.^[3] As of March 2019, over $1.7 million has been donated to charitable organizations;^[5] over 174 charities have been the beneficiaries of this program.^[4] In the aftermath of the Sandy Hook Elementary School shooting, Pura Vida sold a memorial bracelet and was able to provide $30,000 to the memorial fund.^[4] In addition to producing its own line of products, Pura Vida produces bracelets for the MyIntent Project.^[8]

Despite the company’s name, Pura Vida Bracelets also produces other types of jewelry. This consists of various rings, necklaces, and earrings. The most recognizable piece is their signature “wave ring” which comes in a variety of colors. The company has also sold a “Pura Vida Monthly Club” membership for years and began a “Pura Vida Monthly Jewelry Club” in March of 2019. The original club membership provides three exclusive bracelets every month and the jewelry club membership entails two items per month. The bracelets and other jewelry are not themed based on the month but rather made to be worn throughout the year.

References

1. ^{{cite web|last1=Todorovic|first1=Stefan|title=From Passion to Profits: Pura Vida Bracelets|url=http://www.ryot.org/pura-vida-bracletes/930976|website=Ryot|accessdate=13 January 2016|date=9 May 2015|archive-url=https://web.archive.org/web/20151228101830/http://www.ryot.org/pura-vida-bracletes/930976#|archive-date=2015-12-28|dead-url=yes|df=}}
2. ^{{cite web|last1=Reverente|first1=Mira Del Fonso|title=Pura Vida Bracelets: Beyond the Fashion Trend|url=http://patch.com/california/agourahills/pura-vida-bracelets-beyond-the-fashion-trend|website=Patch: Agoura Hills|publisher=Patch Media|accessdate=13 January 2016|date=28 June 2011}}
3. ^¹²³{{cite web|last1=Elex|first1=Michaelson|title=SoCal entrepreneurs make millions selling bracelets for charity|url=http://abc7.com/society/socal-entrepreneurs-make-millions-selling-bracelets-for-charity/504844/|website=KABC-TV|accessdate=13 January 2016|date=13 February 2015}}
4. ^¹²{{cite web|last1=Karas|first1=David|title=Pura Vida Bracelets creates jobs, funds good works|url=http://www.csmonitor.com/World/Making-a-difference/Change-Agent/2013/1202/Pura-Vida-Bracelets-creates-jobs-funds-good-works|website=The Christian Science Monitor|accessdate=13 January 2016|date=2 December 2013}}
5. ^¹²{{cite web|last1=Fujii|first1=Shanna|title=Growing Your Business & Giving Back ft. Pura Vida Bracelet|url=https://www.bloguettes.com/growing-your-business-and-giving-back-ft-pura-vida-bracelets/|website=Bloguettes|accessdate=13 January 2016|date=17 November 2015}}{{dead link|date=April 2018 |bot=InternetArchiveBot |fix-attempted=yes }}
6. ^{{cite web|last1=Hansen|first1=Bob|title=Young entrepreneurs at 24-year low, one successful business profiled: Pura Vida Bracelets|url=http://www.wptv.com/money/consumer/young-entrepreneurs-at-24-year-low-one-successful-business-profiled-pura-vida-bracelets|website=KNSD|accessdate=13 January 2016|date=23 March 2015|archive-url=https://web.archive.org/web/20160127032432/http://www.wptv.com/money/consumer/young-entrepreneurs-at-24-year-low-one-successful-business-profiled-pura-vida-bracelets#|archive-date=2016-01-27|dead-url=yes|df=}}
7. ^{{cite web|url=http://costarica.com/culture/national-motto/|title=National Motto|last=Van Velzer|first=Ryan|date=June 21, 2015|work=costarica.com|accessdate=16 February 2016}}
8. ^{{cite web|last1=Vesilind|first1=Emili|title=How a $12 String Bracelet Became a Huge Deal|url=http://www.jckonline.com/2015/12/24/how-12-string-bracelet-became-huge-deal|website=JCK|publisher=Reed Exhibitions|accessdate=17 January 2016|date=24 December 2015|archive-url=https://web.archive.org/web/20160130233925/http://www.jckonline.com/2015/12/24/how-12-string-bracelet-became-huge-deal#|archive-date=2016-01-30|dead-url=yes|df=}}