1. History

2. Function

3. References

4. External links

Pure is a dating service app for iOS and Android created by GetPure Inc.

The purpose of the app is to connect people in a time-limited fashion. The app is unique in that it offers users the security and comfort of temporary, time-limited accounts that last up to an hour.^[1] Within this hour, users have the opportunity to connect with others using the phone’s GPS function. The app’s time-limited accounts address security concerns.

History

The original concept for Pure was developed in 2012 by Roman Sidorenko and Alexander Kukhtenko. Following a $200,000 start-up investment, the project became a reality and was advertised under the slogan of "Sex Here and Now". Included in the project was writer and sexologist Carol Queen. Following its creation an English version was released in the AppStore at the end of October 2014 and a Russian market version was released later in January 2014. In June 2015 an Android specific version of the App was released.

Despite the fact that Pure was designed on a budget of only $400,000, the turnaround has been rapid with Pure already proving to be a cash positive investment. In an interview, designer Roman Sidorenko stated that the popularity of the App was undeniable, with over l million connections having been made. Even prior to launch there were more than 100,000 people onsigned up to the waiting list.^[2]

However, while this App is gaining ground market leaders such as Tinder still hold the majority when it comes to connections and dating services.^[3]

Function

Pure operates largely like other mobile matching services. A user posts a photo and a profile that other users can see and react to, indicating themselves "interested" or "not interested" and initiating contact. In the case of Pure, the user's photo and profile are visible to people within 999.9 kilometers.^[4] Users may communicate if they have indicated mutual interest.^[5] One hour after its creation, the user's profile vanishes, along with any correspondence between users.^[6] In order to continue using the service, the user must begin the process again by creating a new profile. The purpose is to avoid the ongoing storage of personal data that can be exposed via a security breach.

References

External links

• No-Frill Thrills: The Rise of Minimalist Sex Apps – New York

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