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词条 Purplebricks
释义

  1. Controversy

  2. References

{{POV|date=September 2018}}{{Use dmy dates|date=September 2017}}{{EngvarB|date=September 2016}}{{Short description|UK estate agent}}{{Infobox company
| name = Purplebricks Group PLC
| logo = Purplebricks_logo.png
| type = Public
| traded_as = {{aim|PURP}}
| key_people = Paul Pindar (Non-Executive Chairman)
Michael Bruce (CEO)
| industry = Internet & Real Estate
| revenue = £93.7 million (2018)[1]
| operating_income = -£26.2 million (2018)[1]
| net_income = -£27.6 million (2018)[1]
| homepage = [https://www.purplebricks.com/ www.purplebricks.com]
| foundation = 2012
| location =
| num_employees =
}}Purplebricks is a British online estate agent. Founded in 2012 by Michael Bruce and Kenny Bruce,[2] it is backed by investors that include venture capital firm DN Capital[3] as well as Neil Woodford, Paul Pindar, and Errol Damelin.[4][5]

In December 2015, The Guardian reported that Purplebricks was set for flotation, and would début on London's Alternative Investment Market (AIM) on 17 December, with an anticipated valuation of £240 million.[4][5]

In December 2016, it was reported that Purplebricks had made its first ever profit, a modest £300,000, in the six months to end October 2016.[6][7] In the U.K., profit has risen to £5.7 million in the first half of the 2019 financial reporting period.[8]

Purplebricks has expanded internationally. In August 2016 it launched in Australia[9], and in September 2017, Purplebricks was officially launched in the US.[10]

In 2018, the company purchased DuProprio, a Canadian real estate company that offers commission-free real estate services, for $51 million.[11]

Controversy

Purplebricks has faced a variety of criticism since its launch, primarily around the validity of online reviews.

In August 2017, Purplebricks was featured on BBC's Watchdog following an investigation into claims of misleading customers.[12][13][14]

On 14 September 2017, consumer review website Trustpilot issued an open letter clarifying its Purplebricks review policy following allegations concerning the 'validity of reviews of Purplebricks by customers'. [15][16]

In September 2017, the company was accused of 'corporate bullying' following suspension from estate agent review website allAgents.co.uk. Purplebricks threatened the consumer review website with legal action over the publication of negative reviews due to the site's lack of vetting for those leaving reviews.[17][18][19]

In August 2018, the Australian Financial Review (AFR) reported troubling management and lacklustre sales issues.[20][21][22]

In February 2019, Purplebricks' share price dropped sharply after it lowered its US and Australia revenue forecasts.[23]

References

1. ^{{cite web|url=https://pbinvestmedia.s3.amazonaws.com/uploads/presentation/media_url/101/FY_18_Results_Statement.pdf|title=Purplebricks Group plc Final results for the year ended 30 April 2018|publisher=Purplebricks|accessdate=5 July 2018}}
2. ^{{Cite web|url=https://www.ft.com/content/00cf4376-0e34-11e7-b030-768954394623|title=Is online estate agent Purplebricks overvalued?|last=Evans|first=Judith|date=March 23, 2017|website=Financial Times|language=en-GB|archive-url=|archive-date=|dead-url=|access-date=2018-09-20}}
3. ^{{cite news |title= Purplebricks Gets Another £8M To Disrupt Real Estate Agencies In The UK|url=https://techcrunch.com/2014/08/18/purplebricks-gets-another-7m-to-disrupt-real-estate-agencies-in-the-uk/ |work= TechCrunch |date= August 18, 2014}}
4. ^{{cite news|last1=Kollewe|first1=Julia|title=Purplebricks float expected to value online estate agent at £240m|url=https://www.TheGuardian.com/business/2015/dec/03/purplebricks-float-value-online-estate-agent-240m|date=3 December 2015|website=www.TheGuardian.com|publisher=The Guardian - Guardian News and Media Limited|accessdate=18 May 2017}}
5. ^{{cite news|last1=Steafel|first1=Eleanor|title=Purplebricks becomes first online estate agent to list in London|url=https://www.telegraph.co.uk/finance/newsbysector/constructionandproperty/12031121/Purplebricks-becomes-first-online-estate-agent-to-list-in-London.html|date=3 December 2015|website=www.Telegraph.co.uk|publisher=The Daily Telegraph - Telegraph Media Group Limited|accessdate=18 May 2017}}
6. ^{{cite news|url=https://www.EstateAgentToday.co.uk/breaking-news/2016/12/purplebricks-to-reveal-latest-trading-info-to-public-and-shareholders|title=Purplebricks now in profit and gets £1,000 per instruction|website=www.EstateAgentToday.co.uk|publisher= |date=5 December 2016|accessdate=18 May 2017}}
7. ^{{cite news|url=http://www.ThisIsMoney.co.uk/money/mortgageshome/article-4097968/House-prices-set-stay-flat-profits-SOARING-online-estate-agent-enjoying-purple-patch.html|title=Online estate agent is enjoying a very purple patch|website=www.ThisIsMoney.co.uk|publisher=The Mail on Sunday - Daily Mail and General Trust|date=7 January 2017|accessdate=18 May 2017}}
8. ^{{Cite web|url=https://www.purplebricksplc.com/investors/latest_results|title=Purplebricks, Plc {{!}} Investor Relations|website=www.purplebricksplc.com|access-date=2019-01-29}}
9. ^{{Cite web|url=http://www.cityam.com/248382/purplebricks-embarks-australian-venture-launches-brisbane|title=Purplebricks heads Down Under with Australian launch|last=Sands|first=Mark|date=2016-08-29|website=www.cityam.com|language=en|access-date=2019-01-29}}
10. ^{{cite press release |author= |title=Purplebricks launches in the US |url=http://www.londonstockexchange.com/exchange/news/market-news/market-news-detail/PURP/13363770.html |location=London |publisher=Purplebricks Group PLC |date=2017-09-15 |access-date=2017-09-21}}
11. ^{{Cite news|url=https://montrealgazette.com/business/local-business/yellow-pages-sells-comfree-duproprio-to-purplebricks-for-51-million|title=Yellow Pages sells ComFree/DuProprio to Purplebricks for $51 million|last=|first=|date=July 2, 2018|work=The Montreal Gazette|access-date=November 13, 2018}}
12. ^{{Cite news|url=https://www.telegraph.co.uk/business/2017/08/03/purplebricks-apologises-repeating-banned-claims-share-price/|title=Purplebricks apologises for repeating banned claims after share price falls 7pc|work=The Telegraph|access-date=2017-09-08|language=en-GB}}
13. ^{{Cite web|url=https://thenegotiator.co.uk/purplebricks-bbc/|title=Purplebricks shares drop by 6% following BBC investigation - The Negotiator|website=thenegotiator.co.uk|language=en-GB|access-date=2017-09-08}}
14. ^{{Cite news|url=http://www.mortgagesolutions.co.uk/news/2017/08/03/purplebricks-ceo-savaged-bbcs-watchdog/|title=Purplebricks CEO savaged on BBC’s Watchdog - Mortgage Solutions|date=2017-08-03|work=Mortgage Solutions|access-date=2017-09-08|language=en-US}}
15. ^{{cite press release|author=|title=Open Letter in response to questions regarding Purplebricks and Trustpilot|url=http://press.trustpilot.com/open-letter-in-response-to-questions-regarding-purplebricks-and-trustpilot|location=London|publisher=Trust Pilot|date=2017-09-14|access-date=2017-09-21}}
16. ^{{cite web|url=https://www.estateagenttoday.co.uk/breaking-news/2017/9/exclusive-trustpilot-review-company-explains-its-purplebricks-policy|title=Exclusive: Trustpilot review company explains its Purplebricks policy|date=2017-09-14|website=Estate Agency Today|access-date=2017-09-21}}
17. ^{{Cite news|url=https://www.thetimes.co.uk/article/reviews-site-accuses-purplebricks-of-corporate-bullying-mzgfsxcdd|title=Purplebricks ‘bullied review website’ over negative responses|work=The Times|access-date=2017-09-21|language=en-GB}}
18. ^{{Cite news|url=https://www.nytimes.com/reuters/2017/09/19/business/19reuters-purplebricks-grp-reviews.html?mcubz=3|title=Website Suspends Purplebricks Reviews Page After Legal Threats|work=NY Times|access-date=2017-09-21|language=en-US}}
19. ^{{Cite web|url=https://thenegotiator.co.uk/escalating-purplebricks-vs-allagents-spat-goes-global/|title=Escalating Purplebricks vs allAgents spat goes global|website=The Negotiator|language=en-GB|access-date=2017-09-21}}
20. ^{{cite web|url=https://www.afr.com/real-estate/residential/inside-the-purplebricks-sweatshop-former-agent-accuses-it-of-toxic-culture-20180726-h135t7|title=Inside the Purplebricks sweatshop: former agent accuses it of toxic culture|author=|date=22 August 2018|website=afr.com|accessdate=18 September 2018}}
21. ^{{cite web|url=http://www.propertyindustryeye.com/fall-out-in-australia-reaches-uk-shores-as-ex-purplebricks-agent-accuses-it-of-failure/|title=Fall-out in Australia reaches UK shores as ex-Purplebricks agent accuses it of failure|author=|date=28 August 2018|website=propertyindustryeye.com|accessdate=18 September 2018}}
22. ^{{cite web|url=https://thenegotiator.co.uk/purplebricks-sales-targets-australia/|title=Leaked data from Purplebricks in Oz suggests it was 70% off target in June|author=|date=|website=thenegotiator.co.uk|accessdate=18 September 2018}}
23. ^{{cite web|url=https://www.reuters.com/article/us-purplebricks-grp-outlook-idUSKCN1QA0TW|title=Purplebricks shares plummet on lower revenue forecast|author=|date=21 February 2019|publisher=|accessdate=22 February 2019|via=www.reuters.com}}
{{Real estate in the United Kingdom}}

5 : British companies established in 2012|Property companies based in London|Property services companies of the United Kingdom|Companies listed on the Alternative Investment Market|2015 initial public offerings

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