| 词条 | Radio in 1920s elections |
| 释义 | {{Multiple issues|{{Orphan|date=March 2017}}{{unreferenced|date=March 2017}} }} President Harding’s political success in his 1920 campaign can be attributed to many factors, but a notable feature of Harding’s campaign is the audience that it reached. Historically, communication technology has not allowed for the branding of a president similar to what we see today. President Harding, however, set the tone for the modern day presidential media giants. Understanding the possibilities of gaining political support through new forms of media exposure, Harding would be a guinea pig of sorts for the GOP in this new age of information technology. During Harding’s campaign, historical author John A. Morello underlines that the Republican Party saw potential in “the telephone, the movie camera, and the ability to electronically transmit photographs” to “identify potential voters and [direct] specific campaign appeals to them” (Morello 4). This new form of advertisement technology allowed the GOP to team up with advertising big shot Albert J. Lasker and take Harding’s campaign to unforeseen levels of exposure. For the first time in campaign history, the GOP manipulates photographs “as a campaign tool” (Morello 6). These photos of Harding, his wife, and his house guests were “taken by the thousands, sorted out by Republican National Headquarters, and then distributed to newspapers and magazines nationwide… [showing] Americans that the Hardings were just like them: just plain folks” (Morello 6). With this media exposure of Harding’s personal life, the citizenry in turn develop closeness with their president, and a presidential brand is born. In the subsequent 1924 election, former Vice President Calvin Coolidge secures the Republican nomination and the Presidential nomination. Advancements in radio technology had developed so that President Coolidge’s voice could reach beyond the Congress floor. For the first time in history, Coolidge’s December 6, 1923 congressional address was broadcast to, as a December 7 Atlanta Constitution headline highlights, an “unseen audience, extending to the remotest country crossroad” (citation). The address was broadcast by “eight powerful [radio] stations at various points in the country” that was “head by great crowds gathered around loudspeakers” (citation). For the first time the people get a front row seat on the congress floor in their own towns, hearing president Coolidge so clearly that they could hear “the turning of stiff parchment sheets on which the message was printed” (citation). This marks the first time the corners of the nation that previously lacked the ability to hear their president’s voice now hear it clearly. 1 : 1920s in politics |
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