| 词条 | Revenue per mille |
| 释义 |
}} Revenue per mille (RPM) is the estimated earnings that accrue for every 1000 impressions received (in Latin, mille means thousand), a commonly used measurement in radio, television, newspaper, magazine, out-of-home, and online advertising. It is used in marketing as a benchmarking metric to calculate the relative cost of an advertising campaign or an ad message in a given medium. It is calculated by dividing the estimated earnings by the number of page views, impressions or queries received, then multiplying by 1000. See also
ReferencesDe Guzman, C. X. (2013, January/February). TrTalos discoveries. Retrieved 23 July 2016, from https://www.youtube.com/channel/UCqmNMh05jqrmhaNMOPx-Ykg {{Advertising-stub}} 5 : Internet terminology|Marketing terminology|Compensation methods|Revenue|Rates |
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