| 词条 | Rádio Trânsito |
| 释义 |
| name = ZYD 889 | image = Rádio Trânsito logo 2018.png | image_size = | alt = | caption = | city = Mogi das Cruzes | area = São Paulo metropolitan area | branding = Rádio Trânsito Caçula de Pneus | slogan = Seu melhor caminho | frequency = {{Frequency|92.1|MHz}} | translator = | repeater = | airdate = {{Start date|2007|2|12}} | last airdate = | share = | share as of = | share source = | format = {{flatlist|
}} | language = Portuguese | power = 60 kW | erp = | haat = | class = | facility_id = | coordinates = {{coord|23|28|50|S|46|12|03|W}} | callsign_meaning = | former_callsigns = | former_frequencies = | affiliations = | operator = Grupo Bandeirantes de Comunicação | owner = Rádio Metropolitana | licensee = Rádio Metropolitana Paulista Ltda. | sister_stations = | webcast = Listen Live | website = {{url|https://www.caculadepneus.com.br/loja/radio-transito-cacula}} }}Rádio Trânsito, also known as Rádio Trânsito Caçula de Pneus, is a Brazilian radio station with headquarters in São Paulo city, capital of the homonym state, specialized in providing services and information on the transit of the roads of the capital and metropolitan region to its listeners.[1][2][3][4] The station has a concession in the city of Mogi das Cruzes and operates on the FM radio in the 92.1 MHz frequency for the listeners in the São Paulo metropolitan area.[5] The concession of the station is owned by Radio Metropolitana, also of Mogi das Cruzes, controlled by the Sanzone family, also owner of Metropolitana FM.[5][6] The radio was inaugurated on February 12, 2007, as a result of a partnership between the SulAmérica Seguros, MPM Propaganda and the Grupo Bandeirantes de Comunicação, making the radio present itself as "Rádio SulAmérica Trânsito", using the naming rights of insurance company.[7][8] However, with the end of the partnership with SulAmérica on July 1, 2016, the station was renamed as "Rádio Trânsito", and continues to be operated by the Grupo Bandeirantes de Comunicação.[9] The radio currently uses the naming right of the tire distributor Caçula de Pneus.[4] HistoryThe frequency of FM 92.1 MHz is a concession belonging to the Sanzone family, whose members are owners of stations such as Metropolitana FM, granted in the city of São Paulo, and Rádio Metropolitana, from Mogi das Cruzes.[5][6][7][10] The FM concession of this radio was granted on August 14, 1980.[11] Initially, the frequency transmitted the programming of Rádio Metropolitana, then turned to 92 FM, until the change of the radio Líder FM from 104.1 MHz (frequency that now houses Top FM) to 92.1 MHz in 1995.[6][12] The radio ended its activities in 1999, when the frequency was leased to the Grupo Record, which in its place launched Emoção FM, with popular programming.[12][13][14] After the project of Emoção FM was finished, the frequency was again leased, this time to the God is Love Pentecostal Church.[14] With the success of Oi FM – radio network with naming rights of the mobile operator Oi – Grupo Bandeirantes de Comunicação decided to venture into the market by launching a new broadcaster with naming rights of the insurance company SulAmérica Seguros, alongside advertising company MPM Propaganda.[7][15][16][17] The final result of the partnership put on the air the Rádio SulAmérica Trânsito, the first specialized traffic information station in Brazil, which had its debut on February 12, 2007.[5][7][8] The partnership that maintained the naming rights of SulAmérica Seguros on the radio was ceased on July 1, 2016, when the radio started to identify itself only as "Rádio Trânsito".[9] The radio returned to naming rights in November, after closing a partnership with the Caçula de Pneus tire distributor, causing the radio station to identify itself as "Rádio Trânsito Caçula de Pneus".[4][18] ProgrammingThe program of the station consists of continuous live traffic information throughout São Paulo metropolitan area with indication of alternative routes, as well as music during the overnight hours.[5][19][20] The listeners of the station can collaborate with information on the transit through SMS, social networks and through a portal of voice over the telephone.[21][22] The radio also has a partnership with the Waze map application, which provides traffic information.[23][24][25] RetrovisorSince November 2015, Rádio Trânsito broadcast the Retrovisor show, presented by journalists Ronald Gimenez, Felipe Bueno and Juliana Furtado, airing on the station from Monday to Friday from 4:00 p.m. to 6:00 p.m.[26][27][28] In addition to the traffic information of the São Paulo metropolitan area, the program discusses a daily theme related to the affective memory of the listeners, such as music, clothing, food, games, toys, slang, among other subjects, also allowing the listener to interact through phone, email, and WhatsApp.[26][27][28] References1. ^{{cite web |url=http://portaldacomunicacao.uol.com.br/graficas-livros/57/artigo266008-1.asp |title=As marcas no dial |author=Carmen Cagnoni |date=September 15, 2007 |work=Portal de Comunicação |publisher=UOL |access-date=July 1, 2016 |page=1 |language=pt |deadurl=yes |archiveurl=https://web.archive.org/web/20160617102600/http://portaldacomunicacao.uol.com.br/graficas-livros/57/artigo266008-1.asp |archivedate=June 17, 2016 |df= }} 2. ^{{cite web |url=http://caras.uol.com.br/noticia/patrick-larragoiti-lucas-e-joao-carlos-saad-uniao-de-forcas |title=Partick Larragoiti Lucas e João Carlos Saad: união de forças |authors=Aline Kozak; Aline Cebalos |date=February 14, 2007 |work=Caras |publisher=UOL |access-date=July 1, 2016 |language=pt}} 3. ^{{cite web |url=http://www2.tvcultura.com.br/imprensa/boletimonline/boletim_online_2007_13.pdf |title=Boletim de Programação |date=March 2007 |format=PDF |publisher=TV Cultura |access-date=July 1, 2016 |quote=(...) o programa mostra como foi a recente implantação da Rádio SulAmérica Trânsito, especializada em informações sobre o trânsito (...) |language=pt}} 4. ^1 2 {{cite web |url=https://tvefamosos.uol.com.br/colunas/flavio-ricco/2016/11/07/diferencas-na-audiencia-do-x-factor-desafiam-direcao-da-band.htm |title=Diferenças na audiência do "X Factor" desafiam direção da Band |author=Flávio Ricco |date=November 7, 2016 |work=Coluna do Flávio Ricco |publisher=UOL |access-date=January 29, 2017 |quote="Grupo Band e a Rede Caçula de Pneus estão fechando acordo de Naming Rights para a Rádio Trânsito na Grande São Paulo (92.1 FM)." |language=pt}} 5. ^1 2 3 4 {{cite web |url=http://magalyprado.blog.uol.com.br/radiosulamerica.html |title=Pontos fortes e fracos da rádio de trânsito recém-inaugurada no dial FM de São Paulo |author=Magaly Prado |work=Blog da Magaly Prado |publisher=UOL |access-date=July 1, 2016 |language=pt}} 6. ^1 2 {{cite web |url=http://tudoradio.com/noticias/ver/4383-exclusivo-radio-metropolitana-prepara-estreia-em-campinas |title=Exclusivo: Rádio Metropolitana prepara estréia em Campinas |author=Daniel Starck |date=September 30, 2010 |publisher=Tudo Rádio |access-date=July 1, 2016 |language=pt}} 7. ^1 2 3 {{cite web |url=http://marmota.org/blog/ja-ouviu-a-radio-sulamerica-transito/ |title=Já ouviu a Rádio SulAmérica Trânsito? |author=André Marmota |date=February 26, 2007 |publisher=marmota.org |access-date=July 1, 2016 |language=pt}} 8. ^1 {{cite web |url=http://www.carosouvintes.org.br/esta-no-ar-em-sao-paulo-a-radio-sulamerica-transito-fm-921-a-primeira-radio-customizada-do-pais/ |title=Sulamérica Trânsito FM 92,1 a primeira rádio customizada do país |author=Chico Socorro |date=February 19, 2007 |publisher=Caros Ouvintes |access-date=July 1, 2016 |language=pt}} 9. ^1 {{cite web |url=http://tudoradio.com/noticias/ver/15616-plantao-radio-transito-surge-em-sao-paulo-apos-o-fim-da-parceria-com-a-sulamerica-seguros |title=Plantão: Rádio Trânsito surge em São Paulo após o fim da parceria com a SulAmérica Seguros |author=Daniel Starck |date=July 1, 2016 |publisher=Tudo Rádio |access-date=July 1, 2016 |language=pt}} 10. ^{{cite web |url=http://entretenimento.r7.com/blogs/mister-sam/2015/02/12/1982-inaugura-a-metropolitana-fm/ |title=1982 INAUGURA A METROPOLITANA FM |date=February 12, 2015 |publisher=R7 |access-date=November 13, 2016 |language=pt}} 11. ^{{cite web |url=http://sistemas.anatel.gov.br/se/public/view/b/form.php?id=57dbac4a109da&state=FM-C7 |title=SRD Formulário TV |work=Spectrum-E |publisher=Anatel |access-date=January 29, 2017 |language=pt}} 12. ^1 {{cite web |url=http://www.jornalpagina1.jex.com.br/cultural/o+mexe-mexe+do+dial+das+fms+da+grande+sao+paulo |title=O mexe-mexe do dial das FMs da Grande São Paulo |author=Edmauro Souza Novais |date=April 8, 2004 |publisher=Jornal Página 1 |access-date=November 13, 2016 |language=pt}} 13. ^{{cite web |url=http://www.rederecord.com.br/record2000/radios/emocao/teemocao.htm |title=Rádio Emoção FM - 92,1 MHz |publisher=Rede Record |access-date=November 13, 2016 |archive-url=https://web.archive.org/web/20010215005447/http://www.rederecord.com.br/record2000/radios/emocao/teemocao.htm |archive-date=February 15, 2001 |language=pt}} 14. ^1 {{cite web |url=http://tudoradio.com/noticias/ver/1048 |title=Rede Metropolitana investe na internet |author=Daniel Starck |date=March 20, 2008 |publisher=Tudo Rádio |access-date=November 13, 2016 |language=pt}} 15. ^{{cite web |url=http://portaldacomunicacao.uol.com.br/graficas-livros/57/artigo266008-2.asp |title=As marcas no dial |author=Carmen Cagnoni |date=September 15, 2007 |work=Portal de Comunicação |publisher=UOL |access-date=November 13, 2016 |page=2 |language=pt}} 16. ^{{cite web |url=http://portaldacomunicacao.uol.com.br/graficas-livros/29/artigo202498-1.asp |title=Rádios customizadas |author=Antonio Carlos Santomauro |work=Portal de Comunicação |publisher=UOL |access-date=November 13, 2016 |language=pt}} 17. ^{{cite web |url=http://www.meioemensagem.com.br/home/midia/2014/02/12/transito-rende-vida-longa-a-radio.html |title=Trânsito rende vida longa à rádio |author=Bárbara Sacchitiello |date=February 12, 2014 |publisher=Meio&Mensagem |access-date=November 13, 2016 |language=pt}} 18. ^{{cite web |url=http://tudoradio.com/noticias/ver/16416-radio-transito-tem-nova-parceria-de-naming-rights-em-sao-paulo |title=Rádio Trânsito tem nova parceria de naming rights em São Paulo |author=Carlos Massaro |date=November 14, 2016 |publisher=Tudo Radio |access-date=November 14, 2016 |language=pt}} 19. ^{{cite web |url=http://vejasp.abril.com.br/materia/driblando-transito-radio-sulamerica-conquista-publico/ |title=Driblando o trânsito: rádio SulAmérica conquista público |author=Fábio Soares |date=September 18, 2009 |publisher=Veja São Paulo |access-date=July 2, 2016 |language=pt}} 20. ^{{cite web |url=http://www.portalimprensa.com.br/noticias/brasil/63943/radio+sulamerica+transito+comemora+sete+anos+no+ar+com+especial+para+ouvintes |title=Rádio SulAmérica Trânsito comemora sete anos no ar com especial para ouvintes |date=February 13, 2014 |publisher=Portal Imprensa |access-date=July 2, 2016 |language=pt}} 21. ^{{cite web |url=http://www.portalimprensa.com.br/noticias/brasil/63951/o+ouvinte+precisa+se+sentir+corresponsavel+diz+diretor+da+radio+sulamerica+transito |title=“O ouvinte precisa se sentir corresponsável”, diz diretor da rádio SulAmérica Trânsito |date=February 13, 2014 |publisher=Portal Imprensa |access-date=July 2, 2016 |language=pt}} 22. ^{{cite web |url=http://jornalismosp.espm.br/geral/diretor-da-sulamerica-transito-conversa-sobre-desempenho-da-radio |title=Diretor da SulAmérica Trânsito conversa sobre desempenho da rádio |author=Geovanna Mazzeo |date=December 6, 2012 |work=Portal de Jornalismo |publisher=ESPM |access-date=July 2, 2016 |language=pt}} 23. ^{{cite web |url=http://noticias.band.uol.com.br/transito-sp/noticia/100000688792/sulamerica-transito-e-a-primeira-emissora-parceira-do-waze-no-brasil.html |title=SulAmérica é 1ª emissora parceira do Waze no país |date=June 11, 2014 |work=Band.com.br |publisher=UOL |access-date=July 2, 2016 |language=pt}} 24. ^{{cite web |url=http://www.meioemensagem.com.br/home/midia/2014/06/13/sulamerica-transito-faz-parceria-com-waze.html |title=SulAmérica Trânsito faz parceria com Waze |date=June 13, 2014 |publisher=Meio&Mensagem |access-date=July 2, 2016 |language=pt}} 25. ^{{cite web |url=http://radioenegocios.com.br/sulamerica-transito-oficializa-parceria-com-o-aplicativo-waze/ |title=SulAmérica Trânsito oficializa parceria com o aplicativo Waze |date=June 10, 2014 |publisher=Rádio e Negócios |access-date=July 2, 2016 |language=pt}} 26. ^1 {{cite web |url=http://www.meioemensagem.com.br/home/midia/2015/11/16/radio-sulamerica-descontrai-no-transito.html |title=Rádio SulAmérica leva afeto ao trânsito |date=November 16, 2015 |publisher=Meio&Mensagem |access-date=September 11, 2016 |language=pt}} 27. ^1 {{cite web |url=http://portal.comunique-se.com.br/mkt-pp/79363-retrovisor-e-o-novo-programa-da-radio-sulamerica-transito |title=‘Retrovisor’ é o novo programa da Rádio SulAmérica Trânsito |date=November 13, 2015 |publisher=Comunique-se |access-date=September 11, 2016 |language=pt}} 28. ^1 {{cite web |url=http://www.agora.uol.com.br/show/2015/11/1706711-programa-retrovisor-leva-informacoes-e-temas-saudosistas.shtml |title=Programa "Retrovisor" leva informações e temas saudosistas |author=Leonardo Volpato |date=November 16, 2015 |work=Agora São Paulo |publisher=UOL |access-date=September 11, 2016 |language=pt}} Further reading
External links
4 : Grupo Bandeirantes de Comunicação|Radio stations in Brazil|Radio stations established in 2007|2007 establishments in Brazil |
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