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词条 Seeker (media company)
释义

  1. History

  2. Properties

  3. Legacy properties

     TestTube and DNews 

  4. References

  5. External links

{{Infobox company
| name = Seeker
| logo = Seeker Media Logo.png
| image =
| type =
| area_served =
| key_people = Caroline Smith (Chief Creative Officer)
Ben Lerer
| industry = Digital media
| products =
| services =
| revenue =
| operating_income =
| net_income =
| assets =
| num_employees = 70[1]
| num_employees_year = 2016
| parent = Group Nine Media
(Discovery Communications/Lerer Hippeau Ventures)
| divisions =
| subsid =
| homepage = {{URL|www.seeker.com}}
| footnotes =
| foundation = {{Start date and age|2015|3|3}}[2]
| founders =
| location =
| location_city = San Francisco, California
| location_country = U.S.
| locations =
}}Seeker is an American digital media network and content publisher based in San Francisco, California. The network was established in 2015 within a former independent division of Discovery Communications known as Discovery Digital Networks.[3] Seeker produces online video and editorial content for the digital media landscape, with an emphasis on social platforms and YouTube.[2]

History

Seeker was relaunched in May 2016 in an effort by Discovery Digital Networks to reach millennial audiences looking to satisfy their curiosity by immersing themselves in science, technology and culture.[4] The network was initially launched in March 2015, with a focus on exploration and adventure.[5]

In October 2016, Seeker was acquired by the newly founded Group Nine Media, along with Thrillist Media Group, NowThis News, The Dodo and SourceFed Studios. This new media group earned a $100 Million investment from Discovery Communications, and is under the leadership of former Thrillist CEO Ben Lerer.[6][7]

Properties

Seeker's YouTube channel (also called Seeker; formerly DNews) had over 3.5 million subscribers as of August 2017.[8]

In 2015, Seeker's program Rituals, with Laura Ling, was nominated for an Emmy.{{cn|date=March 2018}} A Seeker Stories documentary co-produced with the ONE Campaign about energy poverty in Sub-Saharan Africa was honored with a Shorty Award in 2016.[9] Seeker Daily, a short-form news show, partnered with YouTube to cover the 2016 Republican & Democratic Party national conventions in Cleveland and Philadelphia.[10]

In 2016, Seeker began producing content for virtual reality headsets.[11] Seeker VR content is also distributed on YouTube.[12] and the DiscoveryVR app.[13]

Legacy properties

TestTube and DNews

{{main|TestTube}}

On September 12, 2012, DNews launched on YouTube with three hosts: Trace Dominguez, Anthony Carboni, and Laci Green. Three videos were uploaded every day.[14][15] The show was rebranded to Seeker on March 1, 2017.[8]

In May 2013, Discovery Digital Networks launched the TestTube network, which became the home of DNews, Laci Green's Sex+ Channel, and Blow it Up! hosted by Tory Belleci from Mythbusters.[16]

In March 2015, Discovery Digital Networks launched Seeker Network, which became the home of Seeker Daily, Seeker Stories, and several affiliate shows that centered around adventure and human interest stories.[17]

On May 25, 2016, Discovery Digital Networks rolled out changes to its network lineup. The TestTube channel – which had since been renamed to TestTube News – rebranded to Seeker Daily, a show that previously ran on the primary Seeker channel. The overall format of the TestTube News was preserved, but the TestTube brand was phased out of existence.

On March 2, 2017, DNews' YouTube channel was rebranded to Seeker.[18]

On March 17, 2017, the Seeker Daily channel was rebranded with a new format and new team as NowThis (part of Group Nine Media; along with Seeker),[19] which received strong criticism from pre-NowThis fans.

References

1. ^{{cite web|url=http://digiday.com/publishers/discovery-communications-platform-distribution/|title='No walled gardens': Discovery embraces platform distribution|publisher=Digiday|first=Sahil|last=Patel|date=27 May 2016}}
2. ^{{cite web|url=http://in.reuters.com/article/discovery-digital-idINKBN0LZ1MT20150303|title=Discovery adds online adventure channel to reach Web generation|publisher=Reuters|date=2015-03-03}}
3. ^{{cite web|url=https://corporate.discovery.com/discovery-newsroom/discovery-communications-launches-all-new-seeker-to-feed-bright-curious-minds/|title=Discovery Communications Launches All-New ‘Seeker’ to Feed Bright, Curious Minds – Discovery Communications, Inc.|publisher=}}
4. ^{{cite web|url=http://www.politico.com/media/story/2016/03/discovery-takes-on-buzzfeed-and-vice-with-seeker-004452|title=Discovery takes on Buzzfeed and Vice with 'Seeker'|publisher=Politico|date=2016-03-31}}
5. ^{{cite web|url=http://www.tubefilter.com/2015/03/03/discovery-digital-networks-seeker-network/|title=Discovery Introduces Seeker Network To Cater To Adventurous Spirits'|publisher=Tubefilter}}
6. ^{{cite web|url=https://variety.com/2016/digital/news/discovery-thrillist-nowthis-dodo-merger-1201887821/|title=Discovery Investing $100 Million to Merge Thrillist, NowThis, The Dodo in New Digital Venture|first=Todd|last=Spangler|date=13 October 2016|publisher=Variety}}
7. ^{{cite web|url=https://www.cnbc.com/2016/10/17/group-nine-raises-100-million-for-viral-content-empire.html|title=Group Nine scores $100 million for viral content empire|first=Anita|last=Balakrishnan|date=17 October 2016|publisher=CNBC}}
8. ^{{Cite web|url=https://www.youtube.com/seeker|title=YouTube - Seeker, Subscriber Count|last=|first=|date=|website=|archive-url=|archive-date=|dead-url=|access-date=August 14, 2017}}
9. ^{{cite web|url=http://shortyawards.com/1st-socialgood/how-africa-is-hacking-its-energy-crisis|title= SHORTY SOCIAL GOOD AWARDS ENERGY POVERTY & THE ELECTRIFY AFRICA ACT: HOW AFRICA IS HACKING ITS ENERGY CRISIS|publisher=}}
10. ^{{cite web|url=https://venturebeat.com/2016/07/14/youtube-will-livestream-the-republican-and-democratic-national-conventions-in-360-degrees/|title= YouTube will livestream the Republican and Democratic national conventions in 360 degrees|publisher= VentureBeat}}
11. ^{{cite web|url=http://www.hollywoodreporter.com/behind-screen/discovery-launches-virtual-reality-online-931783|title=Discovery Launches Virtual Reality Online Network|publisher=The Hollywood Reporter}}
12. ^{{cite web|url=https://www.youtube.com/channel/UCXiR5VZGA_xproMufNXLYZA|title= Seeker VR|publisher= YouTube}}
13. ^{{cite web|url=http://www.discoveryvr.com/#/seeker|title= SEEKER|publisher =Discovery VR}}
14. ^{{cite web|url=https://www.youtube.com/user/DNewsChannel/about|title=Seeker - YouTube|work=YouTube|date= |accessdate=2017-03-08}}
15. ^{{cite web|url=https://www.youtube.com/watch?v=VOECfx45EU4|title=DNews Starts Today! - YouTube|work=YouTube|date=2012-11-28|accessdate=2017-03-08}}
16. ^{{cite web|url=https://variety.com/2013/digital/news/no-cable-needed-discovery-bows-testtube-online-network-1200486880/|title=No Cable Needed: Discovery Bows TestTube Online Network|publisher=Variety}}
17. ^{{cite web|url=https://corporate.discovery.com/blog/2015/03/03/introducing-seeker-a-digital-network-dedicated-to-the-spirit-of-adventure/|title=Introducing Seeker – A Digital Network Dedicated to the Spirit of Adventure|publisher=Discovery Communications}}
18. ^{{cite web|url=https://www.youtube.com/watch?v=76hv6KOB-AI&lc=z13wuxbgfoe5wljlj23wvryoqzymxzjjo04|title=Pluto Could Be Made A Planet Again, Along With 102 Other Celestial Bodies - YouTube|work=YouTube|date=2017-03-02|accessdate=2017-03-08}}
19. ^{{cite web|url=https://www.youtube.com/watch?v=rfv3oJRXWh8|title=Seeker Daily Is Becoming NowThis - YouTube|work=YouTube|date=2017-03-17|accessdate=2017-03-22}}

External links

  • [https://seeker.com Seeker.com]
  • [https://groupninemedia.com GroupNineMedia.com]

3 : 2015 establishments in California|Digital media|Media about Internet culture

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