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词条 SeneGence
释义

  1. Business model

  2. Products

  3. Marketing

  4. History

  5. Legal challenges

  6. Political involvement

  7. References

  8. External links

{{short description|American multi-level marketing company}}{{Infobox
|name = SeneGence International, Inc.
|bodystyle = width:20em
|titlestyle =
|title = SeneGence International, Inc.
|headerstyle =
|labelstyle = width:33%
|datastyle =
| label1 = Type
| data1 = Private
| label2 = Industry
| data2 = Multi-level marketing
| label3 = Founded
| data3 = 1999
| label4 = Headquarters
| data4 = Foothill Ranch, CA
| label5 = Founder
| data5 = Joni Rogers-Kante
| label6 = Key People
| data6 = Joni Rogers-Kante (CEO, Chairwoman), Philippe Guerreau (President), Michael Moad (Chief Legal Officer), Ben Kante (Chief Strategy Officer)
| label7 = Products
| data7 = Cosmetics and personal care products
| label8 = Areas Served
| data8 = Worldwide
| label10 = Website
| data10 = {{URL|https://seneweb.senegence.com/}}
}}

SeneGence International, Inc. (also known as SGII, Inc.) is a privately owned American multi-level marketing (MLM) company that sells skincare and makeup products, including the LipSense product line. The company was founded in 1999 by Joni Rogers-Kante who serves as CEO and chair. SeneGence has been accused of misleading its MLM distributors about potential income levels from sales and downline recruitment, and of encouraging distributors to make deceptive advertising claims.[1][2][3] The company is headquartered in Foothill Ranch, Lake Forest, California, with facilities in Sapulpa, Oklahoma.

Business model

SeneGence distributors (referred to as "SeneSisters") work under a multi-level marketing system, with titles based on sales numbers and rankings. Income is calculated and derived from product sales, and product sale percentages from recruited distributors.[4] To qualify for earning commissions, distributors are required to spend at least $200 monthly.[1]

An article in The Outline in December 2017 raised concerns about SeneGence's business model, the payment structures for independent distributors and concerns around 'front-loading' (when distributors buy potentially non-refundable large volumes of inventory either in preparedness for customer orders, or to combat product shortages). According to The Outline, SeneGence's "complicated pay structure" may indicate that the company is close to being an illegal pyramid scheme.[1]

The Daily Beast has said that multi-level marketing distributors, including those with SeneGence, have made extremely aggressive and unsupportable sales claims.[2]

In 2017, there were widespread reports of SeneGence distributors falsely claiming that LipSense had been designated as "the official lipstick of Broadway". According to Racked, the company has emailed distributors asking them not to make this claim, but has not challenged any distributors who ignore this request. Racked found no examples of any SeneGence cosmetics being used by Broadway productions.[3]

Products

SeneGence products include LipSense lip color, lip gloss, and lip color remover.[4] According to Romper, LipSense products may not be safe to use during pregnancy or breastfeeding, as they contain polyethylene glycol-related chemicals, and parabens.[5]

Marketing

Celebrity distributors have included actress Loretta Swit[6][7] and Teen Mom 2 cast member Leah Messer. Messer received negative feedback on her instagram account regarding her use and promotion of LipSense products on her young daughters.[8]

SeneGence sponsored Lauren Winans, a country musician from Buckhannon, West Virginia.[9] and launched two new shades of LipSense -- 'Luv It' and 'Heartbreaker' -- named after Winans' songs "You're Gonna Luv It".[10] and "Better at Breaking", respectively.[11]

History

According to Rogers-Kante (née Joni Rae Rogers), she established SeneGence after raising funds by selling a chemist's long-wear lip color product, 'Ultralux',[12] which was later rebranded as the SeneGence product line LipSense.[13]

The company was initially based in Newport Beach, California. According to Rogers-Kante, the company earned $1.7 million in revenue from product sales in its first year of operation and $3.8 million the following year.[14] New regional offices were opened in Canada (Burnaby, BC) in November 2001 and Australia (Bundall, Queensland) in early 2003,[15] and the company subsequently expanded to Indonesia,[16] the United Kingdom,[17] and Italy[18] in 2011. In the United Kingdom, the products are sold under the name 'SheerSense'.

As of 2016, the company reported around 50,000 distributors.[19]{{unreliable source?|date=July 2018}} By 2018 they reported more than 500,000 distributors.[20] The products have been reported as being sold by distributors in between 11 and 13 countries.[21][20][22]

In 2016, SeneGence leased a 49,415 square foot property in Foothill Ranch.[23]

In September 2016, SeneGence purchased multiple properties in or near Sapulpa, Oklahoma for a new corporate headquarters, warehouses, and office space.[24][25] In October 2016 SeneGence broke ground on the new headquarters.[26] The Kante family also purchased adjoining historical properties for further development.[25][27][28] The facility was expected to be finished in the second or third quarter of 2018.[29]

As at January 2018, SeneGence employed around 70 people in Sapulpa and Broken Arrow.[30]

Legal challenges

In November 2001, Ronald L. Brekke filed a racketeering suit against Rogers-Kante and SeneGence in California. In October 2005, the district court ruled in favor of the defendants.[31]

In April 2004, Karie McDowell won a copyright infringement case against SeneGence and Rogers-Kante. The case came before trial in July 2003 in the District Court of Santa Ana, California. The jury awarded to the plaintiff, as they found that a percentage of SeneGence sales were due to the usage of McDowell's artwork in marketing materials/supplies, and on the packaging of the actual products.[32]

Political involvement

In 2010, high-level SeneGence distributor Jeri Taylor-Swade was an active volunteer for the unsuccessful campaign of Republican nominee Sharron Angle. On 21 January 2011, Angle supported SeneGence by being a special guest for a promotional evening alongside Rogers-Kante and Taylor-Swade.[33][34][35] Advertising for the event claimed that Angle would show how SeneGence products helped her "look great with 14-16 hour days and with numerous appearances daily" during the campaign.

In March 2017, former Oklahoma state senator Ted Fisher, who was reportedly a long-term adviser to Rogers-Kante,[36] was appointed as the company's Economic Development Officer at the Oklahoma office.[20]

SeneGence's Chief Strategy Officer, Ben Kante (Rogers-Kante's husband), was reported as being the top Oklahoma-based donor towards Donald Trump's inaugural committee, giving US$250,000 in the name of Bennie Kante, on 10 January 2017.[37][38] Bustle Digital Group's Romper site speculated that the donation, being Kante's first, may have had links to the cosmetic regulatory powers of the Food and Drug Administration.[39]

References

1. ^{{Cite news|url=https://theoutline.com/post/2566/lipsense-multi-level-marketing?zd=1&zi=6s2fhmuf|title=About that lipstick all your Facebook friends are selling...|last=Del Valle|first=Gaby|date=6 December 2017|work=The Outline|access-date=2018-03-05|archive-url=|archive-date=|dead-url=|language=en}}
2. ^{{cite news |last1=Lorenz |first1=Taylor |title=How Women Are Fighting the Marketers That Nearly Ruined Them |url=https://www.thedailybeast.com/how-women-are-fighting-the-marketers-that-nearly-ruined-them |accessdate=29 August 2018 |work=The Daily Beast |date=14 March 2018 |language=en}}
3. ^{{Cite news|url=https://www.racked.com/2017/8/30/16179162/lipsense-official-lipstick-broadway-false|title=There's No Such Thing as 'The Official Lipstick of Broadway'|last=Perry|first=Richelle|date=30 August 2017|work=Racked|publisher=Vox|access-date=2018-03-05|archive-url=|archive-date=|dead-url=}}
4. ^{{Cite news|url=|title=Fashionably awkward: A liquid lip color that lasts all day|last=Taylor|first=Anna|date=18 March 2017|work=TCA Regional News|access-date=|archive-url=|archive-date=|dead-url=|last2=Lammers|first2=Carlee}}
5. ^{{Cite news|url=https://www.romper.com/p/is-lipsense-safe-to-use-while-breastfeeding-science-explains-2930785|title=Here's What You Need To Know About Trying LipSense While Breastfeeding|last=Patel|first=Ojus|date=19 November 2017|work=Romper|access-date=2018-04-07|archive-url=|archive-date=|dead-url=|language=en}}
6. ^{{Cite news|url=|title=Actress stint as beautician means 'hot' makeup tips|last=|first=|date=4 January 2003|work=Kitsap Sun|access-date=|archive-url=|archive-date=|dead-url=|page=A06}}
7. ^{{Cite news|url=|title=Survival aided by tips from Loretta and Ty|last=Massey|first=Dawne|date=20 February 2003|work=St. Louise Post-Dispatch|access-date=|archive-url=|archive-date=|dead-url=|page=6}}
8. ^{{Cite news|url=http://www.intouchweekly.com/posts/leah-messer-slammed-daughters-makeup-144529|title=Leah Messer Puts Lipstick on Her Daughters, Is Mercilessly Attacked by Mommy-Shamers|date=2017-10-17|work=In Touch Weekly|access-date=2018-03-26}}
9. ^{{Cite news|url=https://pittsburghmusicmagazine.net/2012/10/16/whats-popping-with-lauren-winans/|title=What’s Popping With Lauren Winans|last=Fritzburgh|first=|date=2012-10-16|work=Pittsburgh Music Magazine|access-date=2018-03-14|archive-url=|archive-date=|dead-url=|language=en-US}}
10. ^{{Cite news|url=|title=Singer/songwriter Lauren Winans hopes you're gonna 'Luv' her|last=Robinson|first=Amy|date=17 February 2013|work=Sunday Gazette-Mail|access-date=|archive-url=|archive-date=|dead-url=}}
11. ^{{Cite news|url=http://www.bgdailynews.com/community/singer-hopes-to-one-day-become-pop-star-set-to/article_7b5b9a93-3aee-5152-b3cb-fbd80abc8062.html|title=Singer hopes to one day become pop star, set to perform at Harley-Davidson event|last=Harvey|first=Alyssa|date=12 June 2014|work=Bowling Green Daily News|access-date=2018-03-14|archive-url=|archive-date=|dead-url=|language=en}}
12. ^{{Cite book|title=Million dollar lips: a journey into the hearts of women in business|last=Rogers-Kante|first=Joni|publisher=Jerni Publishing|year=2011|isbn=9780615464831|location=Irvine, California|pages=35–36}}
13. ^{{Cite book|title=Million dollar lips: a journey into the hearts of women in business|last=Rogers-Kante|first=Joni|publisher=Jerni Publishing|year=2011|isbn=9780615464831|editor-last=Roney|editor-first=Michael|location=Irvine, California|pages=40|editor-last2=Gibellino|editor-first2=Michelle}}
14. ^{{Cite book|title=Million dollar lips: a journey into the hearts of women in business|last=Rogers-Kante|first=Joni|publisher=Jerni Publishing|year=2011|isbn=9780615464831|editor-last=Roney|editor-first=Michael|location=Irvine, California|pages=43|editor-last2=Gibellino|editor-first2=Michelle}}
15. ^{{Cite news|url=|title=Party time for a lipstick man|last=Galacho|first=Olga|date=22 July 2003|work=Herald Sun (Melbourne)|access-date=|archive-url=|archive-date=|dead-url=|page=28}}
16. ^{{Cite journal|last=|first=|date=April 2011|title=Main ingredients: Supplier news|url=|journal=Global Cosmetic Industry|volume= 179|issue=3|pages=58|via=EBSCOhost}}
17. ^{{Cite journal|last=|first=|date=1 June 2011|title=SeneGence International expands into UK.(International)|url=|journal=Household & Personal Products Industry|volume= 48|issue=6|pages=30|via=Factiva}}
18. ^{{Cite journal|last=|first=|date=1 November 2011|title=SeneGence International (brand news)|url=|journal=Global Cosmetic Industry|volume= 179|issue=9|pages=12|via=Factiva}}
19. ^{{Cite news|url=https://sapulpatimes.com/international-skin-care-company-taps-sapulpa-for-massive-expansion/|title=International Skin Care Company taps Sapulpa for massive expansion|date=2016-09-19|work=Sapulpa Times|access-date=2018-03-18|language=en-US}}
20. ^{{Cite journal|last=Hudson|first=Subrina|date=26 March 2018|title=Making up a legacy: from mobile home to cosmetics sales in 12 countries|url=https://www.ocbj.com/news/2018/mar/26/making-legacy/|journal=Orange County Business Journal|volume= 41|issue=13|pages=7|via=Online OCBJ subscription}}
21. ^{{Cite news|url=http://www.tulsaworld.com/business/manufacturing/re-establishing-roots-former-sapulpan-comes-home-to-build-direct/article_30981752-de8f-5956-956b-22d381ccd9ba.html|title=Re-establishing roots: Former Sapulpan comes home to build direct-sales cosmetics facility|last=Morgan|first=Rhett|date=April 2018|work=Tulsa World|access-date=2018-04-28|language=en}}
22. ^{{Cite journal|last=Thompson|first=Leslie J.|date=2017|editor-last=Rojas|editor-first=Shelley|title=There's no place like home|url=|journal=Acclaim 2017–2018|volume=|pages=6|via=issuu}}
23. ^{{Cite journal|last=Yahn|first=Don|date=27 June 2016|title=From orchard ranches to thriving industrial market|url=|journal=Orange County Business Journal|volume= 39|issue=26|pages=B–49|via=EBSCOhost}}
24. ^{{Cite news|url=https://sapulpatimes.com/international-skin-care-company-taps-sapulpa-for-massive-expansion/|title=International Skin Care Company taps Sapulpa for massive expansion|last=Diehl|first=Don|date=2016-09-19|work=Sapulpa Times|access-date=2018-03-18|archive-url=|archive-date=|dead-url=|language=en-US}}
25. ^{{Cite news|url=http://www.tulsaworld.com/business/manufacturing/hundreds-of-jobs-coming-to-cosmetics-company-expansion-in-sapulpa/article_5de0885e-5c84-5363-9a13-d3c813a0089e.html|title=Hundreds of jobs coming to cosmetics company expansion in Sapulpa|last=Morgan|first=Rhett|date=2 March 2017|work=Tulsa World|access-date=2018-03-18|archive-url=|archive-date=|dead-url=|language=en}}
26. ^{{Cite news|url=http://www.fox23.com/news/major-cosmetics-company-makes-move-to-sapulpa/454804736|title=Major cosmetics company makes move to Sapulpa|last=Mejia|first=Hector|date=2016-10-08|work=KOKI|access-date=2018-03-18|language=en-US}}
27. ^{{Cite news|url=https://sapulpatimes.com/historic-buildings-purchased-to-be-restored-by-senegence/|title=Historic Buildings Purchased, to be Restored by SeneGence|last=Diehl|first=Don|date=2017-03-09|work=Sapulpa Times|access-date=2018-03-18|archive-url=|archive-date=|dead-url=|language=en-US}}
28. ^{{Cite news|url=http://ktul.com/news/local/city-leaders-looking-forward-to-future-development-in-downtown-sapulpa|title=City leaders looking forward to future development in downtown Sapulpa|last=Hutchins|first=Ethan|work=KTUL|access-date=2018-03-18|language=en-US}}
29. ^{{Cite news|url=http://www.newson6.com/story/36340334/senegence-founder-expanding-business-in-sapulpa|title=SeneGence Founder Expanding Business In Sapulpa|last=Farley|first=Meagan|date=12 September 2017|work=News on 6|access-date=2018-03-18|archive-url=|archive-date=|dead-url=|language=en}}
30. ^{{Cite news|url=http://www.tulsaworld.com/business/manufacturing/senegence-expansion-into-sapulpa-includes-renovations-of-historic-buildings/article_81c17be9-fce8-5a04-8acf-ed208abc169d.html|title=SeneGence expansion into Sapulpa includes renovations of historic buildings|last=Morgan|first=Rhett|date=8 January 2018|work=Tulsa World|access-date=2018-03-18|archive-url=|archive-date=|dead-url=|language=en}}
31. ^{{Cite web|url=https://www.courtlistener.com/docket/6124838/ronald-l-brekke-v-joni-rae-rogers-et-a/?page=3|title=Docket for Ronald L Brekke v. Joni Rae Rogers et a, 8:01-cv-01118 - CourtListener.com|website=CourtListener|language=en|access-date=2018-04-24}}
32. ^{{Cite web|url=https://www.courtlistener.com/docket/6064409/karie-mcdowell-v-senegence-intl-inc/?page=3|title=Docket for Karie McDowell v. Senegence Intl Inc, 8:02-cv-00226 - CourtListener.com|website=CourtListener|language=en|access-date=2018-04-24}}
33. ^{{Cite web|url=http://myemail.constantcontact.com/An-evening-of-glamour-with-special-guest-Sharron-Angle.html?soid=1103606869361&aid=QDQMufasq3Q|title=An evening of glamour with special guest Sharron Angle|website=myemail.constantcontact.com|access-date=2018-03-18}}
34. ^{{Cite news|url=https://www.washingtonpost.com/national/next-for-sharron-angle-the-avon-and-tupperware-circuit/2011/02/03/ABn6N5E_story.html|title=Sharron Angle and the makeup of the electorate|last=Kamen|first=Al|date=2011-02-04|work=Washington Post|access-date=2018-03-18|language=en-US|issn=0190-8286}}
35. ^{{Cite news|url=http://voices.washingtonpost.com/compost/2011/01/sharron_angle_cosmetics_you_ca.html|title=Sharron Angle + cosmetics: You can't make this up!|last=Petri|first=Alexandra|date=31 January 2011|work=The Washington Post: ComPost|access-date=2018-03-18|archive-url=|archive-date=|dead-url=|first2=}}
36. ^{{Cite web|url=https://www.directsellingnews.com/senegence-international-a-whirlwind-of-growth/|title=SeneGence International: A Whirlwind of Growth|last=Emmert|first=J.M.|date=1 November 2017|website=Direct Selling News|archive-url=|archive-date=|dead-url=|access-date=1 May 2018}}
37. ^{{Cite web|url=https://www.huffingtonpost.com/entry/biggest-share-of-inaugural-funding-came-from-wallstreet_us_590b5793e4b056aa2363d26c|title=Biggest Share Of Inaugural Funding Came From Wall Street|last=Balcerzak|first=Ashley|date=2017-05-04|website=Huffington Post|language=en-US|archive-url=|archive-date=|dead-url=|access-date=2018-03-05}}
38. ^{{Cite news|url=https://www.refinery29.com/2017/09/170904/lipsense-trump-donations-viral-lipstick|title=The Lipstick All Your Facebook Friends Are Selling Has Major Ties To Trump|last=Tunell|first=Alix|date=14 September 2017|work=Refinery29|access-date=2018-04-23|language=en}}
39. ^{{Cite news|url=https://www.romper.com/p/this-lipstick-people-are-selling-on-facebook-reportedly-has-ties-to-trump-2358425|title=This Lipstick People Are Selling On Facebook Reportedly Has Ties To Trump|last=Rose|first=Jenn|date=19 September 2017|work=Romper|access-date=2018-03-05|archive-url=|archive-date=|dead-url=|language=en}}

External links

  • [https://seneweb.senegence.com/ Official SeneGence website]

6 : Multi-level marketing companies|Direct sales companies|Pyramid and Ponzi schemes|Cosmetics companies of the United States|Companies established in 1999|Personal selling

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