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词条 Sharmadean Reid
释义

  1. Early life and education

  2. Career

      Wah Nails    Future Girl Corp    Beautystack    Awards and honours  

  3. References

{{Infobox person
| name = Sharmadean Reid
| alma_mater = Central Saint Martins
| employer = WAH Nails
| honours = MBE
| website = wah-london.com
}}

Sharmadean Reid {{post-nominals|country=GBR|MBE}} (born 28 May 1984) is a British Jamaican entrepreneur. She is the founder of WAH Nails and Beautystack. She is an advocate for women's empowerment.

Early life and education

Reid was born into a Jamaican family with a father of Indian heritage in Wolverhampton in 1984. She completed a BTEC in Art and Design.[1] She moved to London the month before she started a degree at Central Saint Martins, graduating with a degree in Fashion Communication and Promotion. During her degree she worked with Nicola Formichetti, Arena Homme + editor Jo-Ann Furniss and Alasdair McLellan.[2] Reid started WAH (We Ain't Hoes) in 2005 while at university as a hip hop zine focusing on the new wave of street smart feminism.[3] She used a Mac Mini and interviewed women in hip hop, building a community for women in the industry.[4] She describes her skills in Adobe Photoshop and Adobe InDesign as the most important part of her feminist activism.[4] The zine developed into the WAHappenings blog and WAH Power Lunches - opportunities for women to get together and discuss careers and ideas.[5]

Career

After graduating in 2007, Reid worked at the men's magazine Arena Homme Plus as a Sportswear Editor, before moving to Nike as a stylist.[2] In June 2009, The Independent recognised Reid as one of the "15 people who will define the future of arts in Britain".[6] Throughout 2018, Reid wrote a business advice column Bossing It for The Guardian.[7] She delivered a TED talk about empowering women with technology at University College London in December 2018.[4] Red is an advisor for the charity Art Against Knives.[8] She is a founding member of the British Beauty Council.[9][10][11]

Wah Nails

Driven by the idea of a place for women to "hang out, form friendships and build communities"[12] while being able to have "whatever you wanted on your nails",[3] the first WAH Nails salon was opened in August 2009.[13] In February 2010, WAH Nails opened concessions in Topshop Oxford Circus and Harvey Nichols Dublin. WAH Nails London was launched in September 2014.[14] It used social media (including tumblr and Instagram) to grow a community by sharing viral images.[15] WAH Nails has several high-profile patrons, including Serena Williams, Katarina Johnson-Thompson and Margot Robbie.[16] They launched a product line at Boots UK, as well as a book.[17] In November 2016, Reid launched her first clothing line inspired by Princess Diana and in collaboration with ASOS.[18][19] In the same month WAH Nails launched an augmented reality nail application in its London store.[20] WAH have been featured in broadly.[21]

Future Girl Corp

In 2016 Reid partnered with Tabitha Goldstaub to launch Future Girl Corp, a business boot camp for women entrepreneurs.[22][23] The bootcamp launched with a twelve-month business workshop for future women CEOs in Shoreditch in 2016.[17][24][25] She coordinated monthly training events for women entrepreneurs throughout 2017.[26][27]

Beautystack

Reid became frustrated by the lack of technological solutions in beauty booking software.[28] Reid founded BeautyStack, an image-based booking system for beauty professionals, in May 2017.[15] Beautystack closed a seed-funding round in 2018, raising over £1 million.[15] This made Reid one of few black women worldwide to raise over £1 million. The platform allows influential beauty professionals to form networks.[2] It was described as an Instagram-LinkedIn hybrid, combining social discovery with in-app booking.[28] The app launched with a pop-up shop in Kings Cross, as well as a magazine and video.[28][29]

Awards and honours

Her awards and honours include; an MBE (Member of the Order of the British Empire) in the 2015 Queen's Birthday Honours for her services to the nail and beauty industry, a Marie Claire Future Shaper Award.[19][30][31] She won the 2018 CEW Achievement Award.[32]

References

1. ^{{Citation|last=Pearson Qualification Services|title=I Choose BTEC - Sharmadean Reid|date=2017-10-12|url=https://www.youtube.com/watch?v=QO_spv73ens|access-date=2019-02-24}}
2. ^1 2 {{Cite web|url=https://www.standard.co.uk/lifestyle/esmagazine/sharmadean-reid-is-on-a-girl-empowerment-mission-with-her-new-networking-platform-for-beauty-a3667841.html|title=Sharmadean Reid is on a girl empowerment mission with Beautystack|date=2017-10-25|website=Evening Standard|language=en|access-date=2019-02-24}}
3. ^1 {{Cite web|url=http://www.wah-nails.com/about|title=About|website=Wah Nails|access-date=2016-12-08}}
4. ^1 2 {{Citation|last=TEDx Talks|title=Empowering Women Through Tech {{!}} Sharmadean Reid {{!}} TEDxUCLWomen|date=2019-01-02|url=https://www.youtube.com/watch?v=O0JxFqyua70|access-date=2019-02-24}}
5. ^{{Cite web|url=http://wah-london.com/powerlunch|title=WAH POWERLUNCH|website=WAH LONDON|language=en-GB|access-date=2019-02-24}}
6. ^{{Cite news|url=https://www.independent.co.uk/arts-entertainment/art/features/revealed-the-15-people-who-will-define-the-future-of-arts-in-britain-1708375.html|title=Revealed: The 15 people who will define the future of arts in Britain|date=2009-06-19|newspaper=The Independent|language=en-GB|access-date=2016-12-08}}
7. ^{{Cite web|url=https://www.theguardian.com/lifeandstyle/series/bossing-it|title=Bossing it {{!}} Life and style {{!}} The Guardian|website=the Guardian|language=en|access-date=2019-02-24}}
8. ^{{Cite web|url=https://www.artagainstknives.com/inourhands|title=IN OUR HANDS TRAINING PROGRAMME|website=ART AGAINST KNIVES|language=en-US|access-date=2019-02-24}}
9. ^{{Cite web|url=https://www.cosmeticsbusiness.com/news/article_page/British_Beauty_Council_announces_names_of_newlyformed_Advisory_Board/149792|title=British Beauty Council announces names of newly-formed Advisory Board|website=www.cosmeticsbusiness.com|access-date=2019-02-24}}
10. ^{{Cite web|url=https://uk.fashionnetwork.com/news/Feelunique-launches-Strategic-Council-headed-by-Sharmadean-Reid,895620.html|title=Feelunique launches Strategic Council headed by Sharmadean Reid|last=Ahssen|first=FashionNetwork com, Sarah|website=FashionNetwork.com|language=en-UK|access-date=2019-02-24}}
11. ^{{Cite web|url=https://www.diarydirectory.com/newsarticle/british-beauty-council-appoints-advisory-board-members/22372|title=British Beauty Council appoints Advisory Board Members|website=www.diarydirectory.com|language=en|access-date=2019-02-24}}
12. ^{{Cite web|url=https://the-dots.com/users/sharmadean-reid-91217|title=Sharmadean Reid|website=The Dots|access-date=2016-12-08}}
13. ^{{Citation|last=Virgin StartUp|title=How I started my business: Sharmadean Reid|date=2015-01-20|url=https://www.youtube.com/watch?v=Sprr4JGNW08|access-date=2019-02-24}}
14. ^{{Cite web|url=http://www.huffingtonpost.co.uk/2014/08/13/wah-london-s-nail-collection-is-coming-to-boots_n_7324328.html|title=WAH London's Nail Collection Is Coming To Boots|last=UK|first=Katie Jones MyDaily|date=2014-08-13|website=The Huffington Post|access-date=2016-12-08}}
15. ^1 2 {{Cite web|url=https://thenextweb.com/tech/2018/09/04/beautystack-is-a-glimpse-into-the-future-of-female-centric-tech/|title=Beautystack CEO Sharmadean Reid is fixing beauty tech|last=Ustik|first=Georgina|date=2018-09-04|website=The Next Web|language=en-us|access-date=2019-02-24}}
16. ^{{Cite web|url=https://www.forbes.com/sites/kittyknowles/2018/04/09/sorry-instagram-wah-nails-boss-has-a-social-network-for-next-gen-beauty/|title=Sorry Instagram, WAH Nails Boss Has A Social Network For Next-Gen Beauty|last=Knowles|first=Kitty|website=Forbes|language=en|access-date=2019-02-24}}
17. ^1 {{Cite web|url=https://www.refinery29.com/en-gb/sharmadean-reid-wah-nails-career|title=Sharmadean Reid Working Mother FutureGirlCorp WAH Nails|last=Casely-Hayford|first=Alice|website=www.refinery29.com|language=en-GB|access-date=2019-02-24}}
18. ^{{Cite news|url=http://www.dazeddigital.com/fashion/article/33292/1/wah-nails-sharmadean-reid-debuts-fashion-line|title=WAH Nails’ Sharmadean Reid debuts fashion line|last=Dazed|date=2016-10-10|newspaper=Dazed|access-date=2016-12-08}}
19. ^1 {{Cite web|url=http://gal-dem.com/meet-woman-behind-wah/|title=Meet Sharmadean Reid, the woman behind WAH|date=2016-10-27|website=gal-dem|language=en-GB|access-date=2019-02-24}}
20. ^{{cite new|title=The future's nailed: virtual manicures become a reality for Londoners thanks to WAH nails|url=https://www.standard.co.uk/beauty/nails/the-futures-nailed-virtual-manicures-become-a-reality-for-londoners-thanks-to-wah-nails-a3395271.html|newspaper=Evening Standard|location=London|first=Emma| last=McCarthy|date=14 November 2016|accessdate=10 December 2016}}
21. ^{{Citation|last=Broadly|title=This Cult Nail Artist Has the World at Her Fingertips|date=2016-05-12|url=https://www.youtube.com/watch?v=8GZ5_HKxFn8|access-date=2019-02-24}}
22. ^{{Cite web|url=https://www.karenmillen.com/gb/women-who-can/wah-nails-sharmadean-reid.html|title=Sharmadean Reid of WAH Nails {{!}} Karen Millen|website=www.karenmillen.com|language=en|access-date=2019-02-24}}
23. ^{{Cite web|url=http://www.futuregirlcorp.com/|title=FutureGirlCorp|website=FutureGirlCorp|language=en-US|access-date=2019-02-24}}
24. ^{{Cite web|url=http://thesubject.london/blog/|title=Blog {{!}} THE SUBJECT|language=en-GB|access-date=2019-02-24}}
25. ^{{Cite web|url=http://www.standard.co.uk/lifestyle/london-life/futuregirlcorp-meet-the-business-workshop-coaching-londons-new-generation-of-female-ceos-a3338736.html|title=How FutureGirlCorp is building the next generation of female CEOs|date=2016-09-07|website=Evening Standard|language=en|access-date=2019-02-24}}
26. ^{{Citation|last=Future Girl Corp|title=Welcome to FutureGirlCorp|date=2017-02-21|url=https://www.youtube.com/watch?v=yY1QyV22DF8&feature=youtu.be|access-date=2019-02-24}}
27. ^{{Citation|last=Future Girl Corp|title=LECTURE // Rea Deacon - Turning a Problem Into a Vision|date=2017-01-06|url=https://www.youtube.com/watch?v=-08LGpZSnSU|access-date=2019-02-24}}
28. ^1 2 {{Cite web|url=https://econsultancy.com/what-is-beautystack-app-will-it-change-beauty-industry/|title=What is the Beautystack app & could it change the beauty industry?|last=Gillil|first=Nikki|date=2018-11-09|website=Econsultancy|language=en|access-date=2019-02-24}}
29. ^{{Cite web|url=https://kioskn1c.com/work/sharmadean-reid/|title=Kiosk N1C › Sharmadean Reid|website=Kiosk N1C|language=en-US|access-date=2019-02-24}}
30. ^{{Cite news|url=https://www.telegraph.co.uk/beauty/people/Sharmadean-Reid-MBE/|title=Founder of WAH Nails, Sharmadean Reid, awarded MBE|newspaper=The Telegraph|access-date=2016-12-08}}
31. ^{{Cite web|url=https://www.marieclaire.co.uk/life/work/335279-335279|title=CEO of WAH London is changing the face of female entrepreneurship|last=Proudfoot|first=Jenny|date=2016-09-30|website=Marie Claire|language=en-US|access-date=2019-02-24}}
32. ^{{Cite web|url=https://www.cewuk.co.uk/events/event/2018-cew-achiever-awards|title=2018 CEW Achiever Awards {{!}} CEWUK|website=www.cewuk.co.uk|access-date=2019-02-24}}
{{Authority control}}{{DEFAULTSORT:Reid, Sharmadean}}

6 : 1984 births|Living people|Alumni of Central Saint Martins|Jamaican businesspeople|Jamaican women in business|Members of the Order of the British Empire
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