| 词条 | Small Data |
| 释义 |
| name = Small Data: The Tiny Clues That Uncover Huge Trends | image = | author = Martin Lindstrom | language = English | country = United States | publisher = St. Martins | isbn = 978-1-250-08068-4 }} Small Data: the Tiny Clues that Uncover Huge Trends is Martin Lindstrom's seventh book. It chronicles his work as a branding expert, working with consumers across the world to better understand their behavior. The theory behind the book is that businesses can better create products and services based on observing consumer behavior in their homes, as opposed to relying solely on big data. ContentThe book is based on a several year period of consumer studies for major corporations across the globe.[1] It features case studies of the author's work interviewing consumers in their homes and using his observations to create hypotheses as to why they use products the way that they do. Public receptionThe book was a New York Times Bestseller[2] upon release and was positively reviewed on several websites, Including Entrepreneur[3] and Forbes.[4] In 2016, it was named a Best Business Book by strategy+business[5] and one of Inc. Magazine's Best Sales and Marketing books.[6] References1. ^{{Cite web|url=https://www.martinlindstrom.com/small-data/|title=Small Data - Martin Lindstrom - Bestselling Author|website=MartinLindstrom.com - Martin Lindstrom - Branding Expert & Consultant|language=en-US|access-date=2016-03-27}} 2. ^{{Cite web|url=https://www.nytimes.com/best-sellers-books/2016-03-13/advice-how-to-and-miscellaneous/list.html|title=Best Sellers - The New York Times|website=www.nytimes.com|access-date=2016-03-27}} 3. ^{{Cite web|url=http://www.entrepreneur.com/article/271992|title=From an Elon Musk Bio to Malcolm Gladwell's 'Blink', These 9 Books Are Must-Reads|last=Agius|first=Aaron|website=Entrepreneur|access-date=2016-03-27}} 4. ^{{Cite web|url=https://www.forbes.com/sites/davidburkus/2016/01/10/16-must-read-business-books-for-2016/#4ce073648bae|title=16 Must-Read Business Books For 2016|website=Forbes|access-date=2016-03-27}} 5. ^{{Cite news|url=https://www.strategy-business.com/article/Best-Business-Books-2016-Marketing|title=Best Business Books 2016: Marketing|last=Taylor|first=Catharine P.|work=strategy+business|access-date=2017-11-22}} 6. ^{{Cite news|url=https://www.inc.com/geoffrey-james/the-best-sales-and-marketing-books-of-2016.html|title=The Best Sales and Marketing Books of 2016|date=2016-11-28|work=Inc.com|access-date=2017-11-22|language=en}} 2 : 2016 non-fiction books|Data management |
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