| 词条 | Smart Adserver |
| 释义 |
| name = Smart | logo = Logo_Smart_AdServer_2010.png | type = | industry = adtech | fate = | predecessor = | successor = | founded = 2001 | hq_location_city = Paris | hq_location_country = France | area_served = | key_people = Arnaud Creput | products = Smart Adserver, Smart RTB+, Smart Yield+ | owner = Cathay Capital | num_employees = 201 | revenue = 66M€ | revenue_year = 2016 | num_employees_year = | parent = | website = http://smartadserver.com/ }} Smart or until 2016 Smart Adserver is a French advertising technology company providing publishers with advertisement management applications for their website: adserving and programmatic monetization. Created in 2001 as part of the aufeminin group, it has been bought by private-equity fund Cathay Capital in 2015 for 37 million €[1]. In 2017 the company has over 700 clients, operating more than 30 000 websites. Its activities are managed through a dozen local offices[2] in Europe, USA and Latin America. HistorySmart was created in 2001 by aufeminin.com in order to manage advertisements on the publisher's websites. It became an independent company within the same group in 2005, then expanded locally and internationally from 20 clients in 2006 to 145 in 2008.[3] Axel Springer, the largest digital publishing house in Europe, bought AuFeminin in 2007. Following that take-over, Smart expanded into Europe, Latin America and the United States[4]. In 2015 Axel Springer sold the company to private equity fund Cathay Capital for 37 million €[5]. As of 2018 the company operates 11 local offices worldwide: Paris, New York, Los Angeles, Beijing, Buenos Aires, Mexico, São Paulo, Berlin, Milan, Madrid and Varsaw, with a management team split between Paris, New York and London[6]. Smart has received the Great Place to Work label in 2017[7]. ProductsSmart sells different solutions to publishers:
Smart focuses on mobile and rich media platforms [9] as well as on video and on premium publishers. External link
References1. ^{{fr}}Aufeminin va vendre Smart AdServer pour plus de 35 millions d'euros, JDN 2. ^Ad-Exchange 3. ^100 clients français Smart Adserver 4. ^Smart poursuit son développement à l'international, E-Marketing 5. ^Aufeminin va vendre Smart pour plus de 35 millions d'euros, JDN 6. ^Interview de Cyrille Geffray, Stratégies] 7. ^Smartadserver.fr 8. ^Programmatic Italia 9. ^Smart Adserver dévoile ses atouts avec SFR et Madvertise, L'ADN 3 : Internet advertising services and affiliate networks|Technology companies established in 2001|Companies based in Paris |
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