| 词条 | Snack culture |
| 释义 |
}}Snack culture ({{Korean|hangul=스낵컬쳐}}) is the South Korean trend of consuming entertainment or other media in brief periods, typically of 15 minutes or less. It is a practice which emerged due to the popularization of smartphones and the desire of content-providers to reach an increasingly busy and mobile population. The Korean Times wrote in 2014 that {{" '}}snack culture' is becoming representative of the Korean cultural scene."[1] It has been called "a hot topic" in the media-content industry in 2014.[1] DefinitionThe term snack culture comes from consuming media in a short time, like a snack that can be enjoyed anytime and anywhere. Snack culture is consumed in brief periods,[2] between 30 seconds and 15 minutes, and is characterized by a light and compact format.[3] In contrast, binge-watching, which became a popular term at about the same time, involves consuming media for hours at a time.[4] BackgroundSnack culture developed organically alongside the use of smartphones. According to statistics published{{year needed|date=July 2018}} by the Ministry of Science, Information and Communication Technology and Future Planning, the number of smartphone users in South Korea exceeds 40 million.[6] A survey{{year needed|date=July 2018}} by the Korea Communications Commission showed that 76.9 percent of South Koreans use smartphones, particularly when commuting.[6] Mobile-device users typically consume online cultural content for an average period of 10 minutes.[5] Mainly on the move, they become accustomed to the short segments.[5] Snack culture such as webtoons, web dramas or web fiction books have continued to increase in popularity.[6] To meet the increasing demand by smartphone users, content that is suitable and can be quickly accessed is under constant development.[6] Advertisers joined the trend with ads that mimic web drama and music video formats,[7] so that users don't reject the advertisement.[8] Characterization and criticismsThere is a tendency among snack-culture consumers to search for simplified content which is easier to consume.[7] Snack culture is mainly focused on simple interest-oriented content. The short and simple content means that users do not have to invest a great deal of time or attention.[9] They can enjoy it for a brief time or abandon it midway through. An increasing proportion of media content is becoming snack culture according to public consumption patterns. Some{{who|date=July 2018}} fear that it threatens the place of a deeper and more-engaging culture with a depth of thought.[7] The nature of snack culture with its compression and simplification can undermine the essence of a greater and more-meaningful culture.[7] Content providersNaver produces webtoons and web dramas. Kakao connects to mobile-specific snack culture.[7]{{better source|date=July 2018}} Pikicast[10][11]{{better source|date=July 2018}} and moncast.[12] are popular snack culture apps.[13]{{better source|date=July 2018}} Card news[14] is a mobile-only news service which allows users to view only the stories they wish, edited to be interesting.[15]Reference1. ^{{Cite news|url=http://english.etnews.com/news/article.html?id=20140102200002|title=The content consumption trend ‘Snack Culture’ is in next year|last=www.etnews.com|work=대한민국 IT포털의 중심! 이티뉴스|access-date=2017-12-12}} 2. ^{{Cite news|url=https://transitioninnewmedia.wordpress.com/2016/05/28/todays-media-is-consumed-like-snacks-snack-culture/|title=Today’s Media is consumed like Snacks. Snack Culture|date=2016-05-28|work=Transition in New Media|access-date=2017-12-18|language=ko-KR}} 3. ^{{Cite news|url=http://opusyonsei.tistory.com/483|title=[월간마케팅]스낵컬쳐 마케팅(Snack Culture Marketing)|date=2015-12-22|work=OPUS YONSEI MARKETING REVIEW|access-date=2017-11-27}} 4. ^{{cite web|title=Oxford Dictionaries Word of the Year 2013|work=OxfordWords blog.|publisher=Oxford Dictionaries|date=November 19, 2013|access-date=December 15, 2013|url=http://blog.oxforddictionaries.com/press-releases/oxford-dictionaries-word-of-the-year-2013/}} 5. ^1 2 {{Cite news|url=http://www.koreatimes.co.kr/www/news/culture/2014/02/386_150813.html|title='Snack culture'|date=2014-02-02|work=koreatimes|access-date=2017-11-07|language=en}} 6. ^1 2 3 {{Cite news|url=http://www.hanyangian.com/news/articleView.html?idxno=487|title=In Snack Culture, Possibilities of New Contents Grow - 한양저널|access-date=2017-12-16|language=ko}} 7. ^1 2 3 4 {{Cite news|url=http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&oid=119&aid=0002109785&sid1=001|title=자투리 시간 전쟁...'스낵컬쳐'가 뜬다|access-date=2017-12-18|language=ko}} 8. ^{{Cite news|url=http://www.yonhapnews.co.kr/bulletin/2015/11/27/0200000000AKR20151127168100030.HTML|title=소비심리 자극 '스낵컬쳐'…"광고보다 효자"|last=고유선|date=2015-11-29|work=연합뉴스|access-date=2017-12-18|language=ko-KR}} 9. ^{{Cite news|url=http://www.segye.com/newsView/20150122000574|title=스낵컬쳐(Snack Culture) 창업 아이템 뜬다|last=세계일보|date=2015-01-22|work=스낵컬쳐(Snack Culture) 창업 아이템 뜬다 - 세상을 보는 눈, 글로벌 미디어 - 세계닷컴 -|access-date=2017-12-18}} 10. ^{{Cite news|url=http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&oid=011&aid=0002767363&sid1=001|title=바쁜 현대인에 딱…‘피키캐스트’ 전성시대|access-date=2017-11-27|language=ko}} 11. ^{{Cite web|url=https://m.pikicast.com/|title=세상을 즐겁게 피키캐스트|website=m.pikicast.com|access-date=2017-11-27}} 12. ^{{Cite news|url=http://gametoc.hankyung.com/news/articleView.html?idxno=33219|title=[스낵컬처] 4달 만에 1억뷰 ‘스낵비디오’ 인기 TOP5 - 게임톡|access-date=2017-12-11|language=ko}} 13. ^{{Cite news|url=http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&oid=011&aid=0002767363&sid1=001|title=바쁜 현대인에 딱…‘피키캐스트’ 전성시대|access-date=2017-11-27|language=ko}} 14. ^{{Cite web|url=http://news.naver.com/main/hotissue/sectionList.nhn?mid=hot&sid1=110&cid=1010805|title=카드로 보는 뉴스 : 네이버 뉴스|website=news.naver.com|language=ko|access-date=2017-12-11}} 15. ^{{Cite web|url=http://www.journalist.or.kr/news/article.html?no=35306|title=‘카드뉴스’ 모바일 독자 빨아들인다|website=www.journalist.or.kr|language=ko|access-date=2017-12-18}} 1 : South Korean society |
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