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词条 South African Tourism
释义

  1. Background of organisation

  2. Governance structure

     The Lilizela Tourism Awards 

  3. South African Tourism success

  4. Challenges faced by South African Tourism

  5. In the media

  6. In academia

  7. References

{{lead missing|date=December 2018}}{{Use South African English|date=December 2018}}{{Infobox government agency
|agency_name = South African Tourism
|type = Agency
|logo =
|logo_width =
|logo_caption =
|picture =
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|formed =
|jurisdiction = Government of South Africa
|headquarters = Bojanala House, Sandton, Gauteng
|minister1_name = Derek Hanekom
|minister1_pfo = Minister of the Department of Tourism (South Africa)
|chief1_name = Sisa Ntshona
|chief1_position = Chief Executive Officer
|website = {{URL|www.southafrica.net}}
|footnotes =
|map =
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}}

Background of organisation

South African Tourism (frequently shortened to SA Tourism) is the official national marketing agency of the South African government, with the goal of promoting Tourism in South Africa both locally and globally. [1][2] SA Tourism hosts, "The Tourism Indaba", held in Durban, a Tourist attraction in South Africa annually which is one of the top three tourism marketing events on the global calendar and the largest in Africa attracting thousands of delegates, visitors and media representatives from across the globe.[3] SA Tourism has an office located in Victoria, London, the United Kingdom (UK) where it is responsible for marketing South Africa's tourists destinations to the UK and Ireland in both leisure and tourism. [4] The organisation's objectives are to develop and implement marketing strategies that promote South Africa around the globe. [2]

Governance structure

The Minister of Tourism appoints the Chief Executive Officer who is then submitted to the Cabinet of South Africa for approval [5] The Chief Executive Officer is responsible for steering the mandate and all operations of the government's official Destination Marketing Organisation’s head office and its national offices. [6] Additionally, the SA Tourism board of directors is appointed by the Minister of Tourism also to be approved by the Cabinet of South Africa. [1] The management team of SA Tourism is known as the executive committee (EXCO). It consists of the Chief Executive Officer (CEO), Chief Operating Officer (COO), Chief Financial Officer (CFO), Chief Marketing Officer, Chief Quality Assurance officer (CQAO) and the newly added position of the Chief Strategy Officer (CSO). [7][8] The Chief Quality Assurance officer at SA Tourism is responsible for the Tourism Grading Council of South Africa, established in the early 2000s which issues stars to hospitality establishments from 1 to 5 as an indicator of quality.[9]

The Lilizela Tourism Awards

The Lilizela Tourism Awards, an annual awards' ceremony held in recognition of the top South African leisure and holiday service providers are hosted by SA Tourism consisting of a panel of 28 judges who are tourism industry experts. [10][11] The awards are an initiative of the South African National Department of Tourism and are spearheaded by SA Tourism annually since 2012 and in 2017 the awards attracted a record number of 1 649 entries.[11] The Lilizela Awards are the largest and only countrywide celebration of tourism excellence in South Africa. [12] Entry to the Lilizela Tourism Awards is free and all tourism businesses are encouraged to enter in so to develop, grow and help bring about positive change to the tourism sector in South Africa. [13] However, accommodation establishments need to obtain a star grading from the Tourism Grading Council of South Africa (TGCSA) before entering the awards' competition as the TGCSA is the only recognised and globally benchmarked quality assurance body for tourism products in South Africa. [13] Previous winners of the Lilizela Tourism Awards include, Birds of Eden, the world's largest free flight aviary and bird sanctuary, located near Plettenberg Bay in the Western Cape, South Africa.[14] In 2012, the Monkeyland Primate Sanctuary was awarded the Lilizela Tourism Visitor Experience of the Year Award at a 'Wildlife Encounters'.[15] Notable recipients of the award include, Esther Mahlangu who received the 2015 Lilizela Tourism Award for Roots and culture, South Africa.[16][17][18][19][20][21][22]

South African Tourism success

According to Statistics South Africa, in 2017, one in every 22 employed people in South Africa were working in the tourism sector, totalling 722 013 individuals accounting for 4,5% of the 16,2 million people in South Africa's workforce.[23] Furthermore, President Cyril Ramaphosa in his 2017 State of the Nation Address (South Africa) stated that tourism provided South Africa great opportunities and was performing better than the other industries.[23]

Challenges faced by South African Tourism

Chinese tourists are considered to be a lucrative market, but SA Tourism has struggled to attract them due to the high crime rate and

complicated visa policy of South Africa. [24][25] South African authorities require an unabridged birth certificate for the child and a letter of consent from both parents which has discouraged some international visitors and negatively impacted tour operator business in South Africa. [26] Additionally, airlines that allow ineligible passengers to fly into South Africa, incur severe penalties where they are compelled to pay for the return fare of the passengers.[26] The Institute for Security Studies, said it was becoming increasingly difficult to market the country as more and more people emigrate to countries like Australia and New Zealand due to the crime rate in addition to numerous tourists being attacked in Cape Town on Table Mountain and Johannesburg.[27]

In September 2018, The Tourism Business Council of South Africa (TBCSA) council called for the government to regulate Airbnb rental sites as they pose a threat to the viability of conventional lodging providers such as hotels.[28] This sentiment was also echored by the CEO of SA Tourism Sisa Ntshona who pointed out Airbnb, Uber, and Lyf as the new face of the sharing economy but suggested for fairness between these new players and conventional service providers. [28]

In the media

SA Tourism as a Destination marketing organization has emphasised the need for South Africa to be viewed as a "value-for money destination" instead of a "cheap destination" [29] At the 2018 World Travel Market in London SA Tourism stated that the South Africa had to be different as lose of customers to reflect negatively on the country's reputation.[30]

In academia

SA Tourism has been portrayed in a Doctor of Philosophy Thesis by Dr Tinashe Chuchu titled, Destination marketing: a study into international airport service experience, destination image and intention to revisit South Africa published by the University of the Witwatersrand.[31] In 2001, Academics, Prof Leyland Pitt, Michael Ewing, Julie Napoli based at Curtin University of Technology collaborated with Pierre Berthon from University of Bath and Clive Wynne from the University of Cape Town to study the impact of the internet on the South African Tourism industry[32]

References

1. ^1 {{ cite news|url=https://www.tourismupdate.co.za/article/180459/Cabinet-appoints-new-SA-Tourism-Board|title= Cabinet appoints new SA Tourism Board|accessdate=7 December 2018|work=Daily Southern & East African Tourism Update}}
2. ^1 {{cite web | url=https://nationalgovernment.co.za/units/view/183/south-african-tourism|title=South African Tourism|accessdate=Dec 10, 2018 |date=|publisher= National Government of South Africa}}
3. ^{{cite web | url=http://www.indaba-southafrica.co.za/ |title=Welcome to INDABA 2011 |accessdate=Dec 9, 2018 |date=|publisher= Indaba South African}}
4. ^{{cite web | url=https://www.businesseventsafrica.com/2018/11/22/national-lilizela-tourism-awards-2018-the-winners-revealed/?gclid=EAIaIQobChMI3O2UrYeV3wIVgud3Ch3_Igl6EAAYASAAEgLyaPD_BwE |title=South African Tourism Board|accessdate=Dec 10, 2018 |date=|publisher= Business Events Africa}}
5. ^{{ cite news|url=https://www.tourismupdate.co.za/article/114341/New-CEO-of-SA-Tourism-appointed|title=New CEO of SA Tourism appointed|accessdate=7 December 2018|work=Daily Southern & East African Tourism Update}}
6. ^{{cite web | url=https://thehotelshowafrica.com/project/sisa-ntshona/|title=The Hotel Show Africa |accessdate=Dec 10, 2018 |date=|publisher= Sisa Ntshona}}
7. ^{{ cite news|url=https://www.businesseventsafrica.com/2017/09/22/south-african-tourism-appoints-chief-strategy-officer/|title= SA Tourism appoints Chief Strategy Officer |accessdate=9 December 2018|work=Business Events Africa}}
8. ^{{ cite news|url=https://www.tourismupdate.co.za/article/180459/Cabinet-appoints-new-SA-Tourism-Board|title=People on the move: SAT appoints new Chief Strategy Officer|accessdate=9 December 2018|work=Daily Southern & East African Tourism Update}}
9. ^{{ cite news|url=https://www.fin24.com/Entrepreneurs/News/the-value-of-grading-tourism-establishments-20170425|title=The value of grading tourism establishments|accessdate=12 December 2018|work=Fin 24}}
10. ^{{ cite news|url=https://www.news24.com/PartnerContent/heres-how-the-people-who-are-making-sa-more-welcoming-are-recognised-20181115|title= Here’s how the people who are making SA more welcoming are recognised|accessdate=7 December 2018|work=News 24}}
11. ^1 {{ cite news|url=https://www.traveller24.com/Explore/BusinessTravel/lilizela-awards-2018-the-28-judges-that-will-decide-on-sas-best-of-the-best-in-the-tourism-industry-20180706|title= Lilizela Awards 2018: The 28 judges that will decide on SA's 'best of the best' in the tourism industry|accessdate=11 December 2018|work=Traveller 24}}
12. ^{{ cite news|url=https://www.businesseventsafrica.com/2018/11/22/national-lilizela-tourism-awards-2018-the-winners-revealed/?gclid=EAIaIQobChMI3O2UrYeV3wIVgud3Ch3_Igl6EAAYASAAEgLyaPD_BwE|title= SA Tourism appoints Chief Strategy Officer |accessdate=10 December 2018|work=Business Events Africa}}
13. ^1 {{cite web | url=https://www.tourismgrading.co.za/about-the-tgcsa/news-media-and-events/latest-news/best-of-the-best-invited-to-enter-the-2018-lilizela-tourism-awards/|title=Best of the best’ invited to enter the 2018 Lilizela Tourism Awards|accessdate=Dec 12, 2018 |date=|publisher= Tourism Grading Council of South Africa}}
14. ^{{cite web | url=https://www.saasa.org.za/live/about-the-south-african-animal-sanctuary-alliance-saasa/|title=Award Winning Sanctuaries|accessdate=Dec 12, 2018 |date=|publisher=The South African Animal Sanctuary Alliance}}
15. ^{{cite web | url=https://www.saasa.org.za/live/about-the-south-african-animal-sanctuary-alliance-saasa/|title=Award Winning Sanctuaries|accessdate=Dec 12, 2018 |date=|publisher=The South African Animal Sanctuary Alliance}}
16. ^{{ cite news|url=https://sowetolifemag.co.za/gogo-esther-mahlangu-wins-big-at-the-lilizela-awards/|title= Gogo Esther Mahlangu wins big at the Lilizela awards!|accessdate=12 December 2018|work=Soweto Life}}
17. ^{{ cite news|url=http://www.tourismupdate.co.za/article/114988/Lilizela-award-winners-announced|title= Lilizela award winners announced|accessdate=12 December 2018|work=Daily Southern & East African Tourism Update}}
18. ^{{ cite news|url=https://www.iol.co.za/travel/travel-news/national-lilizela-awards-2017-celebrates-the-best-of-sas-tourism-11766178|title= National Lilizela Awards 2017 celebrates the best of SA's tourism|accessdate=12 December 2018|work=IOL}}
19. ^{{cite web | url=https://bricsjournal.com/esther-mahlangu-honoured-lilizela-2016-awards/|title=Esther Mahlangu honoured at the 2016 Lilizela Tourism Awards|accessdate=Dec 12, 2018 |date=|publisher=Brics Journal}}
20. ^{{cite web | url=https://www.destinyconnect.com/2016/10/17/esther-mahlangu-honoured-prestigious-award/|title=Mahlangu honoured with prestigious award|accessdate=Dec 12, 2018 |date=|publisher=Destiny connect.com}}
21. ^{{ cite news|url=https://www.traveller24.com/Explore/BusinessTravel/sas-tourism-shines-bright-at-annual-lilizela-awards-20171030|title=SA's tourism shines bright at annual Lilizela Awards|accessdate=12 December 2018|work=News 24}}
22. ^{{ cite news|url=https://www.mpumalanga.com/press-media/news/mpumalangas-esther-mahlangu-wins-arts-and-culture-veteran-award-at-the-ubuntu-award|title=Mpumalanga's Esther Mahlangu wins arts and culture veteran award at the Ubuntu Awards|accessdate=12 December 2018|work=Mpumalanga Tourism and Parks Agency}}
23. ^1 {{Cite web|url=https://www.statssa.gov.za/?p=11800|title=Tourism jobs grow despite sluggish economy |website=www.statssa.gov.za|language=en-US|access-date=2018-12-10}}
24. ^{{ cite news|url=https://www.fin24.com/Companies/TravelAndLeisure/sa-tourism-must-not-create-cheap-image-20181117|title=SA tourism 'must not create cheap image'|accessdate=7 December 2018|work=Fin24}}
25. ^{{ cite news|url=https://www.indaba-southafrica.co.za/news/INDABA-2018-new-exhibition-company-appointed.aspx|title=New Exhibition Company appointed to manage South African Tourism’s key strategic events - Meetings Africa and Africa’s Travel Indaba|accessdate=7 December 2018|work=indaba-southafrica}}
26. ^1 {{ cite news|url=https://citizen.co.za/news/south-africa/2023216/visa-travails-still-crippling-sa-tourism-travel-agencies/|title=The minister of home affairs’ failure to scrap the controversial visa requirements for children is ‘ruining SA’s reputation as a tourist destination’.|accessdate=10 December 2018|work=The Citizen}}
27. ^{{ cite news|url=https://www.iol.co.za/capeargus/news/crime-affecting-sa-tourism-profits-14467088|title=Crime affecting SA tourism profits|accessdate=7 December 2018|work=iol}}
28. ^1 {{ cite news|url=http://www.702.co.za/articles/320714/airbnb-uber-and-lyft-why-regulations-are-necessary-sa-tourism|title=Airbnb, Uber, and Lyft - why regulations are necessary - SA Tourism|accessdate=7 December 2018|work=702}}
29. ^{{ cite news|url=https://www.fin24.com/Companies/TravelAndLeisure/sa-tourism-must-not-create-cheap-image-20181117|title= SA tourism 'must not create cheap image'|accessdate=7 December 2018|work=Fin24}}
30. ^{{ cite news|url=https://www.fin24.com/Companies/TravelAndLeisure/how-sa-should-handle-its-branding-sa-tourism-ceo-20181112|title= How SA should handle its branding - SA Tourism CEO|accessdate=7 December 2018|work=Fin24}}
31. ^{{Cite web|url=https://hdl.handle.net/10539/25827|title=Tinashe Chuchu (2017), Destination marketing: a study into international airport service experience, destination image and intention to revisit South Africa.|website=wits.ac.za|language=en-US|access-date=2018-12-07}}
32. ^{{Cite web|url=https://www.emeraldinsight.com/doi/full/10.1108/EUM0000000005934|title=Clive Wynne, Pierre Berthon, Leyland Pitt, Michael Ewing, Julie Napoli, (2001) "The impact of the Internet on the distribution value chain: The case of the South African tourism industry", International Marketing Review, Vol. 18 Issue: 4, pp.420-431|website=www.emeraldinsight.com|language=en-US|access-date=2018-12-07}}
{{SA Government departments}}

3 : Government departments of South Africa|Scientific organisations based in South Africa|National statistical services
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