| 词条 | Al Ries |
| 释义 |
| name = Al Ries | education = DePauw University (1950)[1] | years_active = 1950–present | website = {{URL|www.ries.com}} }}Al Ries is an American marketing professional and author. He is the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.[1] CareerRies graduated from DePauw University as a mathematics major in 1950.[2] He accepted a position with the advertising department of General Electric[3] before founding his own advertising agency in New York City, Ries Cappiello Colwell, in 1961.[4][6] Jack Trout joined the agency in 1967.[6] Ries and Trout wrote a three-part series of articles for Advertising Age in 1972.[5] The themes discussed in that series of articles inspired their later book, Positioning: The Battle for Your Mind published in 1981.[6] The American Marketing Association, NY Chapter announced Ries as one of the 2016 inductees to the Marketing Hall of Fame.[7] Bibliography
References1. ^{{Cite news|url=https://www.washingtonpost.com/local/obituaries/jack-trout-marketing-expert-who-sought-an-edge-through-positioning-dies-at-82/2017/06/13/3f913b56-4d2b-11e7-a186-60c031eab644_story.html|title=Jack Trout, marketing expert who sought an edge through ‘positioning,’ dies at 82|last=Schudel|first=Matt|date=June 13, 2017|work=The Washington Post|access-date=January 17, 2019}} 2. ^1 {{cite web |title=Business Week List of 'Books That Matter' Includes Work Co-Authored by Al Ries '50 |url=https://www.depauw.edu/news-media/latest-news/details/17886/ |website=DePauw University |language=en |date=7 August 2006}} 3. ^{{Cite web|url=https://adage.com/article/al-ries/polarize-demonize-secret-politics-marketing/306202/|title=Polarize, Don't Demonize: Politics and Marketing|last=Ries|first=Al|date=October 10, 2016|website=AdAge|language=en|access-date=January 17, 2019}} 4. ^{{cite press release |title=Indiatimes Seminars: Profile of Al Ries |url=http://seminars.indiatimes.com/speakers/alries.html |website=seminars.indiatimes.com}} 5. ^{{Cite news|url=http://www.ries.com/wp-content/uploads/2015/09/Positioning-Articles002.pdf|title=The Position Era Cometh|last=Trout|first=Jack|work=Advertising Age|date=1972|last2=Ries|first2=Al}} 6. ^1 2 {{Cite news|url=https://www.nytimes.com/2017/06/07/business/jack-trout-dead-marketing-strategist-product-positioning.html|title=Jack Trout, Who Fought for Consumers’ Minds and Money, Dies at 82|last=Sandomir|first=Richard|date=June 7, 2017|work=The New York Times|access-date=January 17, 2019|language=en-US}} 7. ^{{cite web |title=2016 Marketing Hall of Fame Inductee |url=http://www.marketinghalloffame.org/al-ries-2016-marketing-hall-of-fame-inductee/ |publisher=New York American Marketing Association |accessdate=21 March 2016}} External links
7 : Marketing theorists|Marketing people|Advertising theorists|Branding theorists|Living people|Year of birth missing (living people)|DePauw University alumni |
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