| 词条 | Subscribed (book) |
| 释义 |
| name = Subscribed: Why the Subscription Model Will Be Your Company's Future – and What to Do About It | translator = | image = File:Subscribed Book Tien Tzuo Gabe Weisert.jpg | caption = | author = Tien Tzuo and Gabe Weisert | country = United States | language = English | genre = Non-fiction | publisher = Portfolio | release_date = June 5, 2018 | media_type = Print | pages = 256 pp. | isbn = 978-0525536468 | oclc = | followed_by = | preceded_by = }} Subscribed: Why the Subscription Model Will Be Your Company's Future – and What to Do About It is a 2018 business strategy book about the subscription economy written by Tien Tzuo with Gabe Weisert. OverviewTzuo, the co-founder and CEO of Zuora, an enterprise software company that creates and provides subscription management software for businesses, writes that the world is moving from product-based to service-based business as customers increasingly prefer access over ownership.[1][2] Tzuo writes that subscription models require constant adaptation to customers needs to retain those customers, and those that do not adapt will go out of business.[1] The book has two sections, the first covering the origin and growth of the subscription business model, and the second section going into detail on how to succeed with a subscription model.[3] It includes case studies of traditional businesses, such as the guitar company Fender or the manufacturer Caterpillar, that have found success offering subscription access to their products and services.[1][4] PublicationThe book was published by Portfolio/Penguin Random House on June 5, 2018.[5] It spent one week on the USA Today Bestsellers list[6] and one week on the Los Angeles Times Hardcover Nonfiction Bestsellers list.[7] See also
References1. ^1 2 {{cite news |last1=Delves Broughton |first1=Philip |title=‘Subscribed’ Review: For a Flat Monthly Fee |url=https://www.wsj.com/articles/subscribed-review-for-a-flat-monthly-fee-1531868208 |accessdate=13 December 2018 |publisher=Wall Street Journal |date=17 July 2018}} 2. ^{{cite news |last1=Morris |first1=Robert |title=Book Review: 'Subscribed: Why the Subscription Model Will Be Your Company’s Future — and What to Do About It' by Tien Tzuo with Gabe Weisert |url=http://www.sanfranciscoreviewofbooks.com/2018/06/book-review-subscribed-why-subscription.html |accessdate=13 December 2018 |publisher=San Francisco Review of Books |date=18 June 2018}} 3. ^{{cite news |last1=Wilhelm |first1=Alex |title=Book Review: Subscribed By Zuora Founder Tien Tzuo |url=https://news.crunchbase.com/news/book-review-subscribed-by-zuora-founder-tien-tzuo/ |accessdate=13 December 2018 |publisher=Crunchbase News |date=25 June 2018}} 4. ^{{cite news |last1=Taulli |first1=Tom |title=Why Your Company Needs To Go All-In On The Subscription Model |url=https://www.forbes.com/sites/tomtaulli/2018/05/29/why-your-company-needs-to-go-all-in-on-the-subscription-model/#6ac2e2a73ca4 |accessdate=13 December 2018 |publisher=Forbes |date=29 May 2018}} 5. ^{{cite news |last1=Haden |first1=Jeff |title=5 Great New Business Books to Read This Summer |url=https://www.inc.com/jeff-haden/5-great-new-business-books-to-read-this-summer.html |accessdate=13 December 2018 |publisher=Inc. |date=18 May 2018}} 6. ^{{cite web |title=USA TODAY BEST-SELLING BOOKS |url=https://www.usatoday.com/story/life/books/2013/06/21/subscribed/2444877/isbn/9780525536468/ |publisher=USA Today |accessdate=13 December 2018}} 7. ^{{cite web |title=June 24, 2018: Hardcover Nonfiction |url=http://projects.latimes.com/bestsellers/lists/2018/06/24/#subscribed |publisher=Los Angeles Times |accessdate=13 December 2018}} External links
3 : 2018 non-fiction books|Business books|American non-fiction books |
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