| 词条 | Taboola |
| 释义 |
| name = Taboola Inc. | logo = Taboola logo.png | logo_size = 250px | logo_caption = | foundation = 2007 | founder = Adam Singolda | area_served = |revenue= >$750 million (2017)[1] | key_people = Adam Singolda, CEO | industry = Advertising | products = Taboola Feed, Taboola Newsroom | production = | num_employees =1,000 (2018)[2] | num_locations =14 | services = | location_city = New York City | location_country= United States | locations = | homepage = {{URL|taboola.com}} }}Taboola is a private advertising company headquartered in New York City. It provides advertisements such as the "Around the Web" and "Recommended For You" boxes at the bottom of many online news articles. The company was founded in 2007. By 2015, it had raised more than $157 million in funding.[3] HistoryTaboola was founded in 2007[4] by Adam Singolda.[4] The company began in Israel[5] and initially provided a recommendation engine for video content.[6] Headquarters were later moved to New York City.[7] Taboola raised $1.5 million in funding in November 2007.[9] This was followed by $4.5 million in November 2008, and $9 million in August 2011.[8] Additionally, Taboola raised $15 million in February 2013.[9] By 2017, Taboola was used to provide 1.5 billion article recommendations per day, due to adoption by major news websites.[6] In 2014, Taboola acquired a California-based programmatic advertising company called Perfect Market.[10] In February 2015, Taboola raised $117 million in a Series E funding round.[3] That May, Taboola announced additional funding from Baidu for an undisclosed amount.[11] In July 2016, Taboola acquired ConvertMedia, a recommendation engine for video content.[16] Terms of the deal were not disclosed.[12] In January 2017, Taboola acquired a website personalization firm called Commerce Sciences, for an undisclosed sum.[18] Commerce Sciences' technology may re-work a website's layout, based on whether a user is more likely to click on a banner ad, newsletter, or video.[13] ServicesTaboola creates the "Around The Web" and "Recommended For You" boxes at the bottom of many webpages.[11] Additionally, it can recommend video content[14] or user-generated content.[11] Taboola is used by content publishers to encourage users to view more articles on the same site, or to gain revenues for referral traffic.[15] Marketers and brands bid for views of their content.[16] Then, an algorithm displays the advertiser's content to certain website users based on the content the user is viewing, the content's length and metadata, the user's history, and other factors.[9] The most popular ad categories on Taboola are finance and fitness.[26] Taboola also has tools for publishers to remove offensive content and vet ads before they are displayed.[17] Taboola provides approximately 360 billion article recommendations each month.[17] It is implemented on a website with a line of Javascript.[18] The Taboola Choice feature, which was introduced in 2013, added the ability for users to filter out recommendations they don't want to see.[19] An API for mobile apps was added that December.[20] Taboola started working on extending more features to mobile devices, user-generated content, and apps in 2015.[11] In 2017, the company added a Facebook-like scrollable feed of links to articles and videos.[21][22] ReceptionAn article in Fortune said much of the content recommended by Taboola is "the worst of the Web."[4] Recommended articles include things like “The World’s Cutest Cat Pictures All On One Site” and “Top 15 Celebrities You Didn’t Know are Black”.[36] According to Fortune, "Popular content isn’t always good content."[26] Taboola founder Singolda said the ads help support a sustainable business model for journalism and the company vets ads before they are displayed.[23] Critics argue that services like Taboola are used for clickbait or fake news.[24] An analysis conducted by ChangeAdvertising in September 2016 found 26 percent of sponsored links on services like Outbrain and Taboola were clickbait.[25] The Taboola widget appeared on a fake news story claiming Muslim nurses were refusing to wash their hands before surgery at hospitals in the United Kingdom.[26] A company spokesperson said Taboola attempts to balance promoting free speech by allowing articles promoting unpopular views, with the need to screen for fake news or other misleading websites.[27] In May 2014, the Better Business Bureau (BBB) requested that Taboola make it more clear that its recommended links are sponsored by advertisers.[26] At the time, the disclosure that links are sponsored was in small grey font in the upper-right-hand corner of the recommended articles box, which the BBB said was not prominent enough.[26] Taboola argued it was not an advertiser and its disclosures were clear, but agreed to make the disclosure more prominent.[28] See also
References1. ^{{cite web | author= blogtaboola | title=Taboola 2017 Year In Review—We Now Recommend To Nearly Half The Globe’s Internet Users | website=Taboola Blog | date=January 9, 2018 | url=https://blog.taboola.com/taboola-2017-year-in-review/ | accessdate=April 25, 2018}} 2. ^{{cite web|url=https://blog.taboola.com/taboola-2017-year-in-review/|title=Taboola 2017 Year In Review—We Now Recommend To Nearly Half The Globe’s Internet Users|first=|last=blogtaboola|date=9 January 2018|publisher=|accessdate=16 August 2018}} 3. ^1 {{cite news | title=Taboola raises $117 million | newspaper=Fortune | date=February 4, 2015 | url=http://fortune.com/2015/02/04/taboola-raises-117-million/ | accessdate=May 18, 2017|first=Erin|last=Griffith}} 4. ^1 {{cite web | title=Taboola and Outbrain are battling a bad reputation (and each other) | website=Fortune | date=August 18, 2014 | url=http://fortune.com/2014/08/18/taboola-outbrain-battle-bad-reputation-each-other/ | accessdate=May 19, 2017}} 5. ^{{cite web | title=Taboola and Outbrain Said to be Discussing a Merger | website=Fortune | date=April 28, 2017 | url=http://fortune.com/2017/04/28/taboola-outbrain-merger/ | accessdate=May 19, 2017}} 6. ^1 2 {{cite news|title=Taboola Raises $15M More to Fund International Expansion|first=Ryan|last=Lawler|url=https://techcrunch.com/2013/02/19/taboola-15m-more/|publisher=TechCrunch|accessdate=May 18, 2017}} 7. ^{{cite news|title=Taboola Turbo Charges Revision3’s Video Uplift by 90%|url=https://techcrunch.com/2010/08/25/taboola-revision3/|accessdate=May 18, 2017|first=Roi|last=Carthy|date=August 25, 2010|publisher=TechCrunch}} 8. ^{{cite web|url = https://techcrunch.com/2011/08/25/taboola-raises-9-million-to-power-video-recommendations-across-the-web/|title = Taboola Raises $9 Million To Power Video Recommendations Across The Web|last = Kincaid|first = Jason|date = August 25, 2011|accessdate = September 27, 2014|publisher = TechCrunch}} 9. ^{{Cite web|url=https://thenextweb.com/insider/2013/02/19/content-recommendation-company-taboola-gets-some-moolah-15m-in-a-round-led-by-pitango/#gref|title=Content Recommendation Specialist Taboola Raises $15 Million|last=Wauters|first=Robin|date=2013-02-19|website=The Next Web|language=en-US|accessdate=2016-05-16}} 10. ^{{Cite web|url=http://fortune.com/2014/08/04/taboola-acquires-perfect-market-programmatic-ads/|title=Taboola acquires Perfect Market, expands into programmatic ads|date=April 8, 2014|website=Fortune|accessdate=May 16, 2016|first=Erin |last=Griffith}} 11. ^1 2 3 {{cite web|url = https://techcrunch.com/2015/05/18/baidu-taboola/|title = Baidu, China’s Leading Search Engine, Makes Strategic Investment In Content Recommendation Platform Taboola|last = Catherine|first = Shu|date = May 18, 2015|accessdate = May 18, 2015|publisher = TechCrunch}} 12. ^1 {{cite web|url = https://techcrunch.com/2016/07/26/taboola-steps-up-in-video-referrals-buys-convertmedia-for-shy-of-100m/|title = Taboola steps up in video, buys ConvertMedia for shy of $100M|last = Lunden |first = Ingrid|date = July 26, 2016|accessdate = July 26, 2016|publisher = TechCrunch}} 13. ^1 {{cite news | last=Marshall | first=Jack | title=Taboola Acquires Website Personalization Specialist Commerce Sciences | newspaper=The Wall Street Journal | date=January 4, 2017 | url=https://www.wsj.com/articles/taboola-acquires-website-personalization-specialist-commerce-sciences-1483592458 | access-date=May 27, 2017}} 14. ^{{cite web|url=https://techcrunch.com/2013/01/18/taboola-text-recs/|title = After Growing Revenue 750% In 2012 And Conquering Video, Taboola Goes After Article Recommendations|last = Lawler|first = Ryan|date = January 18, 2013|accessdate = September 27, 2014|publisher = TechCrunch}} 15. ^{{Cite web|url=http://www.businessinsider.com/taboola-acquires-perfect-market-2014-8|title=Website Recommendation Company Taboola Says It's On Pace To Do $250 Million In Revenue|website=Business Insider|accessdate=May 16, 2016|first=Katie|last=Richards}} 16. ^{{cite web | last=Grant | first=Rebecca | title=Taboola spices up video advertising with $15M | website=VentureBeat | date=February 19, 2013 | url=https://venturebeat.com/2013/02/19/taboola-spices-up-video-advertising-with-15m/ | accessdate=May 19, 2017}} 17. ^1 {{cite web | last=Maheshwari | first=Sapna | last2=Herrman | first2=John | title=Publishers Are Rethinking Those ‘Around the Web’ Ads | website=The New York Times | date=October 30, 2016 | url=https://www.nytimes.com/2016/10/31/business/media/publishers-rethink-outbrain-taboola-ads.html | accessdate=May 19, 2017}} 18. ^1 2 {{cite news|title=Taboola Lands $1.5 Million, Powers Video Discovery|date=November 14, 2007|first=Nicholas|last=Deleon|url=https://techcrunch.com/2007/11/14/taboola-lands-15-million-powers-video-discovery/|newspaper=TechCrunch|accessdate=May 18, 2017}} 19. ^{{Cite web|url=https://techcrunch.com/2013/09/04/taboola-choice/|title=Taboola Now Lets You Filter Out Content Recommendations That You Don’t Want To See|last=Lawler|first=Ryan|website=TechCrunch|accessdate=May 16, 2016}} 20. ^{{cite web|url = https://techcrunch.com/2013/12/19/taboola-mobile-apps/|title = Taboola Launches An API To Bring Its Content Recommendations To Native Mobile Apps|last = Lawler|first = Ryan|date = December 19, 2013|accessdate = September 27, 2014|publisher = TechCrunch}} 21. ^{{cite news|date=May 23, 2017|first=Ingrid|last=Lunden|url=https://techcrunch.com/2017/05/23/taboola-intros-facebook-style-news-feed-to-target-mobile-users-with-more-links/|title=Taboola intros Facebook-style ‘news feed’ to target mobile users with more links|publisher=TechCrunch|accessdate=May 26, 2017}} 22. ^{{cite web | last=Cerullo | first=Megan | title=Daily News partners with Taboola to add endless scroll to website | website=NY Daily News | date=May 24, 2017 | url=http://www.nydailynews.com/news/national/new-technology-endless-scrolling-daily-news-sites-article-1.3190102 | access-date=May 27, 2017}} 23. ^{{cite web|url=http://digiday.com/publishers/content-marketings-got-a-quality-problem/|title = Content Marketing’s Got a Quality Problem|last = Marshall|first = Jack|date = May 16, 2013|accessdate = September 27, 2014|publisher = Digiday}} 24. ^{{cite web | title=Taboola and Outbrain Said to be Discussing a Merger | website=Fortune | date=April 28, 2017 | url=http://fortune.com/2017/04/28/taboola-outbrain-merger/ | access-date=May 27, 2017}} 25. ^1 {{cite web | last=Temperton | first=James | title=We need to talk about the internet's fake ads problem | website=WIRED UK | date=May 12, 2017 | url=https://www.wired.co.uk/article/fake-news-outbrain-taboola-hillary-clinton | accessdate=May 19, 2017}} 26. ^{{cite news|title=‘The underbelly of the internet’: How content ad networks fund fake news|url=https://digiday.com/media/underbelly-internet-fake-news-gets-funded/|date=November 28, 2016|first=Lucia|last=Moses|accessdate=May 18, 2017}} 27. ^{{cite web|url=https://www.mediapost.com/publications/article/289905/taboola-takes-on-fake-news-furor.html|title=Taboola Takes On Fake News Furor|last=Elkin|first=Tobi|website=MediaPost|access-date=May 27, 2017}} 28. ^1 2 3 4 {{cite web|url = http://www.mediapost.com/publications/article/226254/better-business-bureau-tells-taboola-to-make-spon.html|title = Better Business Bureau Tells Taboola To Make 'Sponsored Content' Disclosures More Prominent|last = Davis|first = Wendy|date = May 20, 2014|accessdate = September 27, 2014|publisher = Media Post}} External links
6 : Contextual advertising|Internet advertising methods|Companies based in New York City|Internet companies of Israel|Internet companies of the United States|Israeli inventions |
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