| 词条 | T Brand Studio |
| 释义 |
| name = T Brand Studio | logo = T_Brand_Studio_logo.jpg | type = Studio | industry = Advertising | key_people = Adam Aston, Editorial Director | products = Paid posts in The New York Times | revenue = | num_employees = | parent = The New York Times | foundation = 2014[1] | location_city = New York, New York | location_country = United States | homepage = {{URL|http://www.tbrandstudio.com/}} }}T Brand Studio is a custom content studio that is a unit of The New York Times and produces paid native advertising for the newspaper.[1] Notable campaigns have included a feature called "Woman Inmates: Why The Male Model Doesn't Work" to promote the Netflix program Orange Is The New Black,[2] and a feature on the New York City Ballet for footwear company Cole Haan entitled "Grit and Grace".[3][4] The studio is a unit of The New York Times and is based in New York City. HistoryT Brand Studio was founded in early 2014.[1] In 2015, the studio opened an office in London, with plans to use that office for expansion into the rest of the world, including Asia.[4] In March 2016, The New York Times bought Santa Monica, California-based Pinterest marketing company HelloSociety for an undisclosed amount, and it was announced that the company would be integrated with T Brand Studio.[5] In June 2017, T Brand Studio opened its Asian branch in Hong Kong.[6] OperationsThe studio staff consists of journalists, video producers, technologists, strategists and social media experts.[7] As of October 2015, the group had developed over 100 campaigns for more than 50 different brands.[4] It was reported that almost 20% of The New York Times' digital advertising revenue came from T Brand Studio projects. That was estimated to be $35.7 million in 2014.[4] References1. ^1 2 {{cite web|url=http://www.naa.org/Topics-and-Tools/Advertising/Ad-Strategies/2015/t-brand-studio.aspx |title=How The New York Times T Brand Studio is evolving |publisher=naa.org |date=2015-04-24 |accessdate=2016-03-12}} 2. ^{{cite web|url=http://paidpost.nytimes.com/netflix/women-inmates-separate-but-not-equal.html |title=Women Inmates: Why the Male Model Doesn’t Work|publisher=NYTimes.com |date= |accessdate=2016-03-13}} 3. ^{{cite web|url=http://paidpost.nytimes.com/cole-haan/grit-and-grace.html |title=Grit and Grace|publisher=NYTimes.com |date= |accessdate=2016-03-13}} 4. ^1 2 3 {{cite web|url=http://www.businessinsider.com/new-york-times-on-importance-of-branded-content-and-international-ad-sales-2015-10 |title=We spoke to the two New York Times execs whose job is to double digital revenue to $800 million |publisher=businessinsider.com |date=2015-10-13 |accessdate=2016-03-12}} 5. ^{{cite web|url=http://www.labusinessjournal.com/news/2016/mar/11/new-york-times-buys-hellosociety-social-media-agen/|title=New York Times Buys HelloSociety, A Social Media Agency |publisher=labusinessjournal.com |date=2016-03-11 |accessdate=2016-03-11}} 6. ^{{Cite news|url=http://www.campaignlive.com/article/new-york-times-opens-branded-content-agency-asia/1435414|title=The New York Times opens branded content agency in Asia|access-date=2017-06-22}} 7. ^{{cite web|url=http://digiday.com/publishers/new-york-times-native-ad-unit/ |title=Inside T Brand Studio, The New York Times' native ad unit |publisher=Digiday |date=2014-12-02 |accessdate=2016-03-12}} External links
4 : The New York Times|Advertising industry|Internet advertising methods|Online advertising |
| 随便看 |
|
开放百科全书收录14589846条英语、德语、日语等多语种百科知识，基本涵盖了大多数领域的百科知识，是一部内容自由、开放的电子版国际百科全书。