| 词条 | The Craftory |
| 释义 |
|name = The Craftory Ltd |trading_name = Craftory |logo = TheCraftoryLogo.png |logo_size = |type = |key_people = Ernesto Schmitt, Elio Leoni Sceti, Jon Lunetta, Thiago Rodrigues, JP Thurlow, Simon David Miller, Jonathan Miller |industry = Venture Capital |products = |revenue = |operating_income = |net_income = |num_employees = |num_employees_year = |foundation = {{start date and age|df=yes|2018|}} |location = 170 Piccadilly, London W1J 9EJ |homepage = {{url|www.thecraftory.io}} }}The Craftory is a global investment house based in London, UK. It was founded in early 2018 as an alternative to Venture Capital. The current fund size is $300 million [1] in permanent capital and the firm only invests in ‘Challenger Brands’.[2] The Craftory was founded in 2018 by Ernesto Schmitt[3] and Elio Leoni Sceti[4] specifically investing in new, digitally-activated consumer goods brands. Investors in the Craftory include Spice private equity/GP Investments, who invested $60 million in May 2018;[5][6][7][8] the remainder of the capital comes from private wealth. The Craftory actively invests in up to 10 challenger brands with annual revenues of more than $10m, in various consumer sectors including beauty, health, food, household and personal care.[9] References1. ^{{cite web|url=https://www.ft.com/content/02861aa0-5640-11e8-bdb7-f6677d2e1ce8|title=The Craftory looks to back upstarts in fight against consumer giants|date=14 May 2018|accessdate=22 August 2018|first=Scheherazade|work=Financial Times|last=Daneshkhu|quote= Now, an investment group launching this week aims to nurture more of what it calls these “ disruptive challengers toppling lumbering giants ” by pumping $300m of private capital into the growth and development of upstart consumer goods companies.}} 2. ^{{cite web|url=https://www.ft.com/content/09271178-6f29-11e8-92d3-6c13e5c92914|title=How millennials’ taste for ‘authenticity’ is disrupting powerful food brands|date=19 June 2018|accessdate=22 August 2018|first=Scheherazade|work=Financial Times|last=Daneshkhu|quote=He co-founded The Craftory, an investment group launched last month to help challenger companies grow.}} 3. ^{{cite web|url=https://www.lafosse.com/executiveinsights/the-platform-wars-are-over-now-comes-the-battle-of-the-brands-81661585244|title=The Platform Wars are Over: Now Comes the Battle of the Brands|date=19 June 2018|accessdate=23 August 2018|first=Emma|work=lafosse|last=Roderick|quote=Ernesto's latest venture is 'The Craftory,' an investment vehicle aimed at backing the world's boldest challenger brands in the consumer goods space. The Craftory is self-consciously not a fund – rather, it is an 'investment company,' which Ernesto describes as 'anti-corporate' and 'anti-VC.' Whatever you may wish to call it, the Craftory has $300 million in its back pocket, and is set to make waves across the FMCG market..}} 4. ^{{cite web|url=https://www.just-food.com/news/investment-newcomer-the-craftory-to-focus-on-challenger-brands_id139240.aspx|title=Investment newcomer The Craftory to focus on challenger brands|date=14 May 2018|accessdate=22 August 2018|first=Andy|work=Just-Food|last=Coyne|quote=Craftory was founded by technology entrepreneurs and investors Elio Leoni-Sceti and Ernesto Schmitt.}} 5. ^{{cite web|url=https://exame.abril.com.br/negocios/gp-investments-investe-us-60-mi-em-empresa-de-marcas-de-consumo/|title=GP Investments investe US$ 60 mi em empresa de marcas de consumo|date=11 May 2018|accessdate=23 August 2018|first=Jose Luis|work=Exame/Reuters|last=Alves|quote=São Paulo – O grupo de private equity GP Investments anunciou nesta sexta-feira que sua subsidiária Spice Private Equity assinou um contrato para investir até 60 milhões de dólares na empresa de bens de consumo The Craftory.}} 6. ^{{cite web|url=https://realdeals.eu.com/news/2018/05/15/spice-commits-craftory/|title=Spice commits $60m to new consumer goods platform The Craftory|date=15 May 2018|accessdate=22 August 2018|first= Madeleine|work=Realdeals|last=Farman|quote=Spice commits $60M to The Craftory.}} 7. ^{{cite web|url=https://www.unquote.com/uk/official-record/3009910/spice-pe-in-usd300m-deal-for-the-craftory|title=Spice PE in $300m deal for The Craftory|date=14 May 2018|accessdate=22 August 2018|first=Kenny|work=Unquote|last=Wastell|quote=Spice Private Equity has agreed to invest up to $300m in The Craftory, a newly-formed UK-based investment group focusing on consumer goods, alongside other investors.}} 8. ^{{cite web|url=http://www.gp-investments.com/gp-investments-announces-the-launching-of-the-craftory/|title=GP Investments announces the launching of The Craftory|date=11 May 2018|accessdate=22 August 2018|first=Rodrigo|work=GP|last=Boscolo|quote=The Craftory is a revolutionary concept: a new investment company dedicated entirely to backing disruptive new challengers in the consumer goods space.}} 9. ^{{cite web|url=http://www.ilsole24ore.com/art/management/2018-05-31/the-craftory-aiuta-start-up-lotta-colossi-beni-consumo-190756.shtml?uuid=AEDHoFyE&fromSearch|title=The Craftory aiuta le start up nella lotta ai colossi dei beni di consumo|date=12 July 2018|accessdate=22 August 2018|first=Scheherazade|work=Il Sole 24 Ore|last=Daneshkhu|quote= Molti grandi consumer group negli ultimi anni hanno costituito propri fondi capitale come mezzi per individuare e investire in nuovi trend: tra questi vi sono le aziende alimentari Mars, Kellogg's, Danone, la distilleria Diageo e Unilever, la società di prodotti alimentari e per la cura della persona. Ma The Craftory - il cui logo è una lupa che cerca con lo sguardo e con occhi simili a laser i suoi «cuccioli investimenti» - si considera essa stessa un gruppo di concorrenti, tanto quanto le aziende nelle quali spera di investire. «Si pensi al numero incalcolabile di fondi di investimento, con personale e uffici prontamente rimpiazzabili. Ecco, noi cerchiamo di proposito di essere diversi», ha aggiunto Schmitt.}} 4 : Investment|Venture capital|Brands|Private equity |
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