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词条 The Institute for Art and Olfaction
释义

  1. History

  2. Notable Projects

  3. Philosophy

  4. References

{{Infobox company
| name = The Institute for Art and Olfaction
| type = Non-profit
| area_served = Worldwide
| industry = Art, Perfume
| services = Education, The Art and Olfaction Awards, Project Space, Art Exhibitions, residencies, Radio
| foundation = 2012
| location_city = Los Angeles, Amsterdam
| homepage = {{URL|http://www.artandolfaction.com/}}
| key_people = Board: Julianne Lee, Maxwell Williams, Kendra Gaeta, Jeffrey Paul, Adolfo Nodal, Sarah Horowitz-Thran, and founding member Mandy Aftel
}}

Founded in 2012, The Institute for Art and Olfaction is a non-profit organization devoted to advancing public, artistic and experimental engagement with scent.[1]

History

"The West Coast's first organization to explore perfume in a larger arts context",[2] The Institute for Art and Olfaction (IAO) was founded in October 2012 by Saskia Wilson-Brown.[3] The IAO opened its experimental studio to the public in downtown Los Angeles in March 2013, moving to Koreatown in March 2014 and to its home on Chung King Road in Chinatown, Los Angeles in March, 2015. The IAO was created to counterbalance what Wilson-Brown perceived as a lack of access and transparency in the fragrance industry.[4]

In January 2014, the IAO launched its first large-scale public arts project with ‘A Trip to Japan in Sixteen Minutes, Revisited’[5] at the Hammer Museum. It has since collaborated with Zoe Crosher, Andrew Berardini, Austin Young, Marcos Lutyens, Victor Wilde (Bohemian Society), Bettina Hubby, dublab, Jo Burzynska, Cat Jones, Aleesa Cohene, Snowblink, Erik Benjamins, Maxwell Williams, The Institute for New Feeling, Hilda Kozarii, Mateo Tannat / Public Fiction, Seth Bogart, Christine Finley, Esmeralda Kosmatopoulous, and many more artists, writers and musicians.[6]

In April 2014, the IAO held the first annual Art and Olfaction Awards, a yearly awards mechanism designed to help celebrate excellence in independent and artisan perfumery. The first two editions of the awards were held at Goethe Institute Los Angeles. The third annual awards were held at Hammer Museum, the fourth in Berlin at Silent Green Kulturquartier, and the fifth in London at The Tabernacle.

In July 2018, The IAO expanded its programs to Amsterdam in a month-long partnership with Mediamatic called 'Art Olfaction Amsterdam'.[7] There they launched several programs, including a two-hour olfactory radio show, written and hosted by Maxwell Williams in partnership with dublab. Guests on the radio show included Mandy Aftel, Avery Gilbert, Marcel Van Brakel, Dr. Kara Cooney, Etienne de Swardt of Etat Libre d'Orange.[8]

Notable Projects

  • 'A Trip to Japan in Sixteen Minutes, Revisited': A collaboration led by the IAO, reimagining Sadakichi Hartmann's failed scent concert in New York in the early 20th century. Perfume compositions by Sherri Sebastian were propagated using an updated version of Sadakichi Hartmann’s scent machine by Eric Vrymoed and Kamil Beski. The whole was elucidated by an audio composition by Bennett Barbakow with live foley by Barbakow and Julia Owen. Each guest left with a limited edition program designed by Micah Hahn. The installation/performance took place at Hammer Museum in January 2014.[9]
  • 'Manifest Destiny': A project by Zoe Crosher, with scent creation by the IAO, where the IAO created iterative perfumes to accompany Crosher's billboard installations along the I-10, from Florida to California. The project was produced by Los Angeles Nomadic Division in 2013, 2014 and 2015.[10]
  • 'The Eyes Are Always There': An installation by Joe Merrell at Machine Project in Los Angeles, where the IAO created a series of scents based on testimony from famous UFO abduction cases (including the Barney and Betty Hill abduction.) The scented installation took place in 2015.[11]
  • 'Scent of Mystery': A collaborative re-imagining of the original Smell-O-Vision film, screened at The National Media Museum in Bradford UK (2015),[12] The Danish Film Institute in Copenhagen Denmark (2015),[13] and The Arclight Cinerama Dome in Los Angeles during the TCM Classic Film Festival (2016).[14]
  • A.I.X. Scent Fair: A three-day scent fair at Hammer Museum, led by curator Darin Klein and the IAO, featuring over thirty independent, artisan and experimental perfumers. The event took place at Hammer Museum in 2016.[15]
  • The Art and Olfaction Awards: A yearly award mechanism devoted to experimental, artisan and independent perfume practices, which launched in 2013 and had its first event in 2014.[16]
  • '24 Hours / 15 Scents': A project produced by the IAO for the Pulitzer Arts Foundation in St. Louis, MO. with The Firecracker Press, where the olfactory memories of 15 St. Louisans were translated into scent, and printed into a folio with texts by writer Eileen G'Sell.[17]
  • 'Love Potion No. 9': A collaborative scented speed-dating event with artist Bettina Hubby, that took place at The Institute for Art and Olfaction in February, 2015.[18]
  • 'Little Trees Mural': A large scale mural made entirely of Little Trees Air Fresheners, at Standard Hotel in Downtown Los Angeles.[19]
  • 'Art Olfaction Amsterdam': A pop-up laboratory in collaboration with [https://www.mediamatic.net/ Mediamatic], in Amsterdam.[20]

Philosophy

Part of The Institute for Art and Olfaction's mission is to create access to perfume education and materials, in line with Wilson-Brown's belief that perfumery is "inaccurately seen as elite."[21] The result is that the IAO is considered "[...] one of the few places in the country where anyone can learn about the history and process of perfumery."[21]

"[...] I found access to be extremely limited. [...] My approach is, 'Let's all learn together,' so I gathered the resources. And our weekly open-session workshops, part of our mission of creating access, welcome artists, designers, filmmakers, kids from East L.A., both men and women. [...] I am not particularly fascinated with perfume as a consumption project. My interest relates to my arts background. The institute is based on the potential to subvert the industry in some way to change how we think about luxury and beauty."[22]

The IAO has hosted talks and events by guest speakers including game designer Simon Niedenthal, scent culture scholar artist [https://de.wikipedia.org/wiki/Claus_Noppeney|Claus Noppeney], Gayil Nalls and USC professor James McHugh, and has presented workshops, classes or otherwise collaborated with The Getty Center, The Getty Villa, The Wallace Collection (UK), Otis College of Art and Design, Henry Art Gallery, The Natural History Museum Los Angeles, Fowler Museum at UCLA, Huntington Library and Gardens, Scent Culture Institute, amongst others.[23]

References

1. ^{{Cite news|url=http://artandolfaction.com/about/mission/|title=MISSION|date=2012-09-18|newspaper=The Institute for Art and Olfaction|language=en-US|access-date=2016-10-15}}
2. ^{{Cite news|url=http://www.papermag.com/the-institute-of-art-and-olfaction-1427105480.html|title=The Institute of Art and Olfaction|last=Churchill|first=Abbye|date=2013-10-07|access-date=2016-10-15|archive-url=|archive-date=|dead-url=|newspaper=PAPERMAG}}
3. ^{{Cite news|url=https://www.npr.org/2015/02/22/388245432/the-scents-and-sensibility-of-las-nosy-new-perfume-enthusiasts|title=The Scents And Sensibility Of LA's Nosy New Perfume Enthusiasts|last=Prasinos|first=Chloe|date=February 22, 2015|work=NPR|access-date=March 11, 2017|archive-url=|archive-date=|dead-url=}}
4. ^{{Cite news|url=http://www.sciencefriday.com/articles/the-art-of-scent-in-los-angeles/?interest=1&series=20|title=The Art of Scent in Los Angeles|last=Tu|first=Chau|date=March 12, 2015|access-date=2016-10-15|archive-url=|archive-date=|dead-url=|language=en-US|newspaper=Science Friday}}
5. ^{{Cite news|url=http://www.laweekly.com/arts/a-scent-concert-at-the-hammer-museum-4311917|title=A 'Scent Concert' at the Hammer Museum|last=Wagley|first=Catherine|date=2014-01-11|newspaper=L.A. Weekly|access-date=2016-10-15}}
6. ^{{Cite news|url=http://artandolfaction.com/about/archive/|title=ARCHIVE|date=2015-05-04|newspaper=The Institute for Art and Olfaction|language=en-US|access-date=2016-10-15}}
7. ^{{Cite web|url=https://www.mediamatic.net/en/page/370440/art-olfaction-amsterdam|title=Art Olfaction Amsterdam|website=Mediamatic|language=en|access-date=2018-07-21}}
8. ^{{Cite web|url=http://dublab.com/maxwell-williams-scentless-apprentice-07-17-18/|title=Maxwell Williams – Scentless Apprentice (07.17.18) {{!}} dublab|website=dublab.com|language=en-US|access-date=2018-07-21}}
9. ^{{Cite news|url=http://www.smithsonianmag.com/innovation/traveling-to-japan-through-a-bouquet-of-smells-180949324/?no-ist|title=Traveling to Japan—Through a Symphony of Smells|last=Hendry|first=Erica R.|date=January 10, 2014|access-date=2016-10-15|archive-url=|archive-date=|dead-url=|newspaper=Smithsonian}}
10. ^{{Cite news|url=http://www.wmagazine.com/culture/art-and-design/2013/12/saskia-wilson-brown-scent/|title=Something is in the Air at Saskia Wilson-Brown's Latest Exhibition|last=Nelson|first=Steffie|date=2013-12-09|access-date=2016-10-15|archive-url=|archive-date=|dead-url=|language=en-US|newspaper=W Magazine}}
11. ^{{Cite news|url=http://www.nbclosangeles.com/news/local/The-Scent-of-a-UFO-An-Echo-Park-Exploration-370025411.html|title=The Scent of a UFO: An Echo Park Exploration|last=Painter|first=Alysia Gray|date=February 25, 2016|access-date=2016-10-15|archive-url=|archive-date=|dead-url=|newspaper=NBC Southern California}}
12. ^{{Cite news|url=http://www.bbc.com/culture/story/20151013-the-movie-you-can-smell|title=The Movie You Can Smell|last=Montefiore|first=Clarissa Sebag|date=October 13, 2015|work=BBC|access-date=March 11, 2017|archive-url=|archive-date=|dead-url=}}
13. ^{{Cite news|url=http://www.dr.dk/nyheder/kultur/film/portvin-graes-og-ajax-saadan-lugter-filmen-holiday-spain|title=Portvin, græs og Ajax: Sådan lugter filmen 'Holiday In Spain'|newspaper=DR|access-date=2016-10-15}}
14. ^{{Cite news|url=http://mobile.reuters.com/article/idUSKCN0XU04C|title=Batman and smells at TCM Classic Film Festival|date=2016-05-03|newspaper=Reuters|access-date=2016-10-15}}
15. ^{{Cite news|url=https://i-d.vice.com/en_gb/article/turning-the-world-of-fragrance-on-its-head-at-the-aix-scent-fair|title=turning the world of fragrance on its head at the aix scent fair {{!}} read {{!}} i-D|last=Kissick|first=Dean|date=May 13, 2016|access-date=2016-10-15|archive-url=|archive-date=|dead-url=|newspaper=i-D}}
16. ^{{Cite news|url=http://www.newyorker.com/tech/elements/art-and-olfaction-awards-what-did-qaddafi-death-smell-like|title=What Did Qaddafi’s Death Smell Like?|last=Twilley|first=Nicola|date=March 23, 2015|work=The New Yorker|access-date=March 11, 2017|archive-url=|archive-date=|dead-url=}}
17. ^{{Cite news|url=https://www.stlmag.com/arts/visual-arts/telling-stories-with-scent-24-hours-15-scents-at-the-pulitzer/|title=Telling St. Louis Stories With Scent at The Pulitzer|last=Russell|first=Stefene|date=2016-06-24|access-date=2016-10-15|archive-url=|archive-date=|dead-url=|language=en-US|newspaper=St. Louis Magazine}}
18. ^{{Cite news|url=http://artandolfaction.com/lovepotion/|title=LOVE POTION NO. 9|date=2015-01-06|newspaper=The Institute for Art and Olfaction|language=en-US|access-date=2016-10-15}}
19. ^{{Cite news|url=http://artandolfaction.com/projects/little-trees-mural/|title=Little Trees Mural|date=2015-04-22|newspaper=The Institute for Art and Olfaction|language=en-US|access-date=2016-10-15}}
20. ^{{Cite web|url=https://www.mediamatic.net/en/page/370563/art-olfaction-amsterdam|title=Art Olfaction Amsterdam|last=|first=|date=|website=Mediamatic|language=en|archive-url=|archive-date=|dead-url=|access-date=2018-07-21}}
21. ^1 {{Cite news|url=http://www.laweekly.com/arts/anyone-can-make-perfume-at-this-school-in-chinatown-6338043|title=Anyone Can Make Perfume at This School in Chinatown|last=Bartlett|first=James|date=2015-12-03|newspaper=L.A. Weekly|access-date=2016-10-15}}
22. ^{{Cite news|url=http://www.latimes.com/fashion/la-ig-institute-20141221-story.html|title=Institute for Art and Olfaction elevates the scents|last=Schmidt|first=Ingrid|date=December 31, 2014|work=Los Angeles Times|access-date=March 11, 2017|archive-url=|archive-date=|dead-url=}}
23. ^{{Cite news|url=http://artandolfaction.com/about/partners/|title=PARTNERS|date=2012-09-18|newspaper=The Institute for Art and Olfaction|language=en-US|access-date=2016-10-15}}
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4 : Organizations established in 2012|Organizations based in Los Angeles|Olfactory art|Arts organizations based in California
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