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词条 Through the Dark (2016 film)
释义

  1. Technical Aspects

  2. Accolades

  3. References

  4. External links

{{Infobox film
| name = Through the Dark
| image = Through the Dark Film Poster 2016.png
| alt = Through the Dark interactive film poster
| caption = Promotional poster
| director =Mike Daly [1]
| producer = Kim Wildenburg
Garett Mayow [2]
| writer = Mike Daly
Michael Armstrong [3][1]
| music = Hilltop Hoods [1]
| production companies = R/GA
XYZ Studios
Exit [6]
| released = 11 November 2016 [3]
| runtime = 4 {{frac|2}} minutes [3]
| country = Australia
}}

Through the Dark is a 4{{frac|2}} minute 3D-animated interactive film, which is viewed in a web browser and rendered in real-time. The film is a collaboration between Google Play Music and Australian hip hop group Hilltop Hoods, featuring the band's song of the same title ("Through the Dark"). The song was written by band member MC Pressure (Daniel Smith) after his son was diagnosed with leukemia at eight-years-old.[2] Based on this experience, which is told through the song's lyrics, the film tells an emotional story of a boy and his father.[3][4] Through the Dark has been awarded over 50 accolades at international award shows.

Technical Aspects

Through the Dark is experienced within a web browser and uses standard web technologies such as WebGL and Web Audio API.[5] When viewed on a mobile device, the film's virtual camera is mapped to the device's accelerometer.[6] The camera angle within the film is changed when the device is rotated or tilted, allowing the viewer to move between two worlds of light and dark. When viewed on a computer, the movement of the camera is controlled by scrolling.[7]{{clear}}

Accolades

Awards ShowDateCategory / AwardResult{{Abbr|Ref(s)|Reference(s)
FWA Awards 201616 January 2017 FWA of the Year 2016Won|place=Gold}}[8]
[9]
People's Choice Award 2016Won|place=Gold}}
D&AD Awards 201727 April 2017 Crafts for Design / Animation & Illustration for Websites & Digital DesignYellow Pencil|place=1}}[10]
[11]
Graphic Design / Digital & MobileWood Pencil|place=3}}
ADC Annual Awards 20178 May 2017 Interactive / Interactive Filmplace=Gold}}[12]
[13]
Craft in Digital / Art Directionplace=Silver}}
Creative Review 'The Annual' 2017 8 May 2017 Interactive Film & Virtual, Augmented or Mixed RealityWon|place=Gold}}[14]
The One Show 2017 12 May 2017 Mobile: Craft / Visual Effects / Animationplace=Bronze}}[15]
The Webby Awards 201715 May 2017 Best Use of Animation or Motion GraphicsWon|place=Gold}}[16]
[17]
Best Use of Animation or Motion Graphics, People's Voice AwardWon|place=Gold}}
AWARD Awards 201726 May 2017 Craft In Advertising / Film - Best Use and/or Arrangement of Existing Musicplace=Gold}}[18]
[19]
Design / Entertainment Designplace=Gold}}
Film & Video / Interactive Film, Individual. Any Lengthplace=Silver}}
Craft In Advertising / Film - Directionplace=Silver}}
Craft In Advertising / Film - Animationplace=Silver}}
Craft In Advertising / Branded Entertainment and Contentplace=Silver}}
Branded Entertainment & Content / Mobileplace=Silver}}
Branded Entertainment & Content / Experiential - Interactiveplace=Silver}}
Craft In Advertising / Digital - Animationplace=Bronze}}
Direct Marketing / Art Direction for Direct, Individualplace=Bronze}}
Digital / Mobile - Otherplace=Bronze}}
Digital / Online Film, Over 3 Minutesplace=Bronze}}
Branded Entertainment & Content / Entertainment - Onlineplace=Bronze}}
AICP Next Awards 2017 6 June 2017 Website Categoryplace=Gold}}[20]
Cannes Lions 201724 June 2017 Digital Craft - Overall Aesthetic Designplace=Gold}}[21]
[22]
[23]
[24]
[25]
Digital Craft - Video & Moving Imageplace=Gold}}
Digital Craft - Digital Illustrationplace=Silver}}
Film - Music Videoplace=Silver}}
Cyber - Interactive Videoplace=Bronze}}
Digital Craft - Technological Achievementplace=Bronze}}
Mobile - Innovative Technologyplace=Bronze}}
AMY Awards 2017 7 July 2017 Best Content Led Marketing CampaignWon|place=Gold}}[26]
MMA Awards 201725 September 2017 Mobile Websiteplace=Silver}}[27]
Innovationplace=Silver}}
Mobile Videoplace=Silver}}
Clio Awards 201727 September 2017 Digital/Mobile Technique - Graphic Designplace=Silver}}[28]
[29]
Digital/Mobile - Websiteplace=Bronze}}
Spikes Asia 201729 September 2017 Digital CraftGrand Prix|place=Gold}}[30]
[31]
[32]
[33]
[34]
[35]
Music - Excellence In Brand / Music Sponsorship or Partnershipplace=Gold}}
Digital Craft - Overall Aesthetic Designplace=Silver}}
Music - Excellence In Music Videoplace=Silver}}
Digital Craft - Digital Illustrationplace=Bronze}}
Design - Digital & Interactive Designplace=Bronze}}
Ciclope Festival 2017 27 October 2017 Digital Craft - Interactive Filmplace=Gold}}[36]
London International Awards 201730 October 2017 Digital - Animation/Motion Graphicsplace=Gold}}[37]
Digital - Branded Contentplace=Silver}}
Digital - Innovative Use of Digitalplace=Bronze}}
AdFest 201825 March 2018 Design Lotus - Motion & Digital Designplace=Gold}}[38]
Film Lotus - Interactive Filmplace=Silver}}
Interactive Lotus - Interactive VDOplace= Silver}}
Mobile Lotus - Video Viral VDO & Interactive VDOplace= Silver}}
Mobile Lotus - Use of Technology for Mobileplace= Silver}}

References

1. ^{{cite news|title=Deconstructing Creativity: R/GA Sydney's 'Through the Dark' interactive music video|url=http://adobomagazine.com/magazine/deconstructing-creativity-rga-sydneys-through-dark-interactive-music-video|accessdate=2018-02-02|work=Adobo Magazine|date=7 August 2017|language=en}}
2. ^{{cite web|title=Through The Dark by Google Play Music - Chrome Experiments|url=https://experiments.withgoogle.com/chrome/through-the-dark|website=Google|accessdate=2018-02-01}}
3. ^{{cite news|title=Hilltop Hoods' Powerful New Interactive Video Is Raising Money For Cancer Charity|url=https://www.gizmodo.com.au/2016/11/hilltop-hoods-powerful-new-interactive-video-is-raising-money-for-cancer-charity/|accessdate=2018-02-01|work=Gizmodo Australia|date=11 November 2016|language=en}}
4. ^{{cite web|title=Five things that most impress D&AD Judges|url=https://www.creativeboom.com/tips/5-ways-your-work-can-impress-dad-judges/|website=Creative Boom|accessdate=2018-02-01|language=en|date=28 April 2017}}
5. ^{{cite web|last1=Stewart|first1=Hamish|title=Through the Dark: A creative, technical and emotional journey|url=https://medium.com/@hamishstewart/through-the-dark-a-creative-technical-and-emotional-journey-daffecea1744|website=Medium|accessdate=2018-02-01|date=12 November 2016}}
6. ^{{cite news|title=How the Hilltop Hoods turned a cancer battle into hope for others|url=http://www.news.com.au/entertainment/music/music-videos/hilltop-hoods-share-film-about-sons-cancer-battle-to-fund-project-for-young-patients-to-go-to-gigs/news-story/1f32a6a6dd09028fa0b9e47e56b7b656|accessdate=2018-02-01|work=News Limited}}
7. ^{{cite news|title=R/GA Sydney, Hilltop Hoods + Google Play team in support of young people living with cancer|url=http://www.campaignbrief.com/2016/11/rga-sydney-hilltop-hoods-googl.html|accessdate=2018-02-01|work=Campaign Brief Australia|date=11 November 2016}}
8. ^{{cite news|url=https://thefwa.com/news/fwa-of-the-year-2016-peoples-choice-award-winners-announced|title=FWA of the Year 2016 & People's Choice Award winners announced!|date=16 January 2017|work=The FWA|accessdate=2018-01-31}}
9. ^{{cite news|url=http://www.campaignbrief.com/2017/01/rga-sydney-claims-top-fwa-hono.html|title=R/GA Sydney claims top FWA honours for Hilltop Hoods + Google Play Music's 'Through The Dark'|date=18 January 2017|work=Campaign Brief Australia|accessdate=2018-01-31}}
10. ^{{cite web|url=https://www.dandad.org/awards/professional/2017/crafts-for-design/25813/through-the-dark/|title=D&AD Awards 2017 Pencil Winner - Animation & Illustration for Websites & Digital Design|website=D&AD|language=en|accessdate=2018-01-31}}
11. ^{{cite web|url=https://www.dandad.org/awards/professional/2017/graphic-design/25911/through-the-dark/|title=D&AD Awards 2017 Pencil Winner - Digital & Mobile|website=D&AD|language=en|accessdate=2018-01-31}}
12. ^{{cite web|url=http://www.oneclub.org/awards/adcawards/-award/27115/through-the-dark|title=Through the Dark / 2017 Digital: Interactive / Interactive|website=ADC|language=en|accessdate=2018-01-31}}
13. ^{{cite web|url=http://www.oneclub.org/awards/adcawards/-award/27139/through-the-dark|title=Through the Dark / 2017 Digital: Craft in Digital / Art Direction|website=ADC|language=en|accessdate=2018-01-31}}
14. ^{{cite web|url=https://www.creativereview.co.uk/google-dark-rga-sydney/|title='The Annual' 2017 - Google Through The Dark|date=19 April 2016|website=Creative Review|accessdate=2018-01-31}} {{registration required}}
15. ^{{cite web|url=http://www.oneclub.org/awards/theoneshow/-award/26248/through-the-dark|title=The One Show - Google / Through the Dark|website=The One Club|language=en|accessdate=2018-01-31}}
16. ^{{cite web|url=https://www.webbyawards.com/winners/all/web/website-features-and-design/best-use-of-animation-or-motion-graphics/|title=Best Use of Animation or Motion Graphics|website=Webby Awards|accessdate=2018-01-31}}
17. ^{{cite web|url=https://www.webbyawards.com/winners/2017/film-video/performance-craft/best-use-of-interactive-video/|title=Best Use of Interactive Video|website=Webby Awards|accessdate=2018-01-31}}
18. ^{{cite web|url=https://awardonline.com/awards/38th-award-awards-winners|title=38th AWARD Awards Winners|website=AWARD|language=en|accessdate=2018-01-31}}
19. ^{{cite web|url=https://awardonline.com/uploads/38th-AWARD-Awards-Winners.pdf|title=38th AWARD Awards Winners Full List|website=AWARD|accessdate=2018-01-31}}
20. ^{{cite news|url=https://www.shootonline.com/spw/aicp-next-awards-winners-announced|title=AICP Next Awards Winners Announced|date=6 June 2017|work=SHOOT Online|accessdate=2018-01-31|language=en}}
21. ^{{cite news|url=http://www.adnews.com.au/news/cannes-winners-round-up-113-lions-for-aussies|title=Cannes winners round-up: 113 Lions for Aussies|work=AdNews|accessdate=2018-01-31|language=en}}
22. ^{{cite web|url=https://www.scribd.com/document/352102306/2017-Cannes-Lions-Digital-Craft-Winners|title=2017 Cannes Lions Digital Craft Winners|website=Scribd|publisher=Adobo Magazine|language=en|accessdate=2018-01-31}}
23. ^{{cite web|url=https://www.scribd.com/document/352159797/2017-Cannes-Lions-Film-Winners|title=2017 Cannes Lions Film Winners|website=Scribd|publisher=Adobo Magazine|language=en|accessdate=2018-01-31}}
24. ^{{cite web|url=https://www.scribd.com/document/351832842/2017-Cannes-Lions-Mobile-Winners|title=2017 Cannes Lions Mobile Winners|website=Scribd|publisher=Adobo Magazine|language=en|accessdate=2018-01-31}}
25. ^{{cite web|url=https://www.scribd.com/document/351821131/2017-Cannes-Lions-Cyber-Winners|title=2017 Cannes Lions Cyber Winners|website=Scribd|publisher=Adobo Magazine|language=en|accessdate=2018-01-31}}
26. ^{{cite web|url=http://www.dtcollective.org.au/awards/winners-2017|title=2017 AMY Awards Winners|website=Digital + Technology Collective|accessdate=2018-01-31}}
27. ^{{cite web|title=MMA 2017 Winners|url=http://www.mmaglobal.com/smarties-2017/finalists/winners/region:4|website=www.mmaglobal.com|publisher=MMA|accessdate=26 March 2018}}
28. ^{{cite web|url=https://clios.com/awards/winner/22746|title=Clio Awards - Digital/Mobile Technique, Graphic Design|website=Clios|accessdate=2018-01-31}}
29. ^{{cite web|url=https://clios.com/awards/winner/27585|title=Clio Awards - Digital/Mobile - Website|website=Clios|accessdate=2018-01-31}}
30. ^{{cite web|url=https://www.spikes.asia/winners/2017/digitalcraft/index.cfm?award=1|title=Spikes Asia - Grand Prix: Digital Craft|website=Spikes Asia|language=en|accessdate=2018-01-31}}
31. ^{{cite web|url=https://www.spikes.asia/winners/2017/music/index.cfm?award=2|title=Spikes Asia - Gold: Music - Sponsorship or Partnership|website=Spikes Asia|language=en|accessdate=2018-01-31}}
32. ^{{cite web|url=https://www.spikes.asia/winners/2017/digitalcraft/entry.cfm?entryid=1151&award=3|title=Spikes Asia - Silver: Overall Aesthetic Design|website=Spikes Asia|language=en|accessdate=2018-01-31}}
33. ^{{cite web|url=https://www.spikes.asia/winners/2017/music/entry.cfm?entryid=3423&award=0|title=Spikes Asia - Silver: Excellence In Music Video|website=Spikes Asia|language=en|accessdate=2018-01-31}}
34. ^{{cite web|url=https://www.spikes.asia/winners/2017/digitalcraft/entry.cfm?entryid=1149&award=4|title=Spikes Asia - Bronze: Digital Illustration|website=Spikes Asia|language=en|accessdate=2018-01-31}}
35. ^{{cite web|url=https://www.spikes.asia/winners/2017/design/entry.cfm?entryid=1238&award=101&order=0&direction=1&keywords=through%the%DArk|title=Spikes Asia - Bronze: Digital & Interactive Design|website=Spikes Asia|language=en|accessdate=2018-01-31}}
36. ^{{cite web|url=http://www.ciclopefestival.com/ciclope-festival-2017-winners/|title=Ciclope Festival 2017 - Winners|website=Ciclope Festival|accessdate=2018-01-31}}
37. ^{{cite web|url=https://www.liaentries.com/winners/index.cfm?view=releases&press_id=704&page_start=1|title=Australia takes home 70 statues at 2017 London International Awards|website=LIA|accessdate=2018-01-31}}
38. ^{{cite web|title=ADFEST 2018 Winners List|url=http://www.adfest.com/winnerslists2018.php|website=www.adfest.com|accessdate=26 March 2018}}

External links

{{Official website|https://throughthedark.withgoogle.com}}
  • [https://www.youtube.com/watch?list=RDG_isD_9Oj_I&v=G_isD_9Oj_I Through the Dark behind-the-scenes video]

1 : Interactive films

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