| 词条 | Valentyna Melnyk |
| 释义 |
| name = Valentyna Melnyk | native_name = | native_name_lang = | image = | image_size = | alt = | caption = | birth_date = 1978 | birth_place = | death_date = | death_place = | resting_place = | resting_place_coordinates = | other_names = | residence = New Zealand | citizenship = | nationality = | fields = loyalty programs | workplaces = Massey University | patrons = | alma_mater = Tilburg University | thesis1_title = Creating effective loyalty programs knowing what (wo-)men want | thesis1_url = https://tilburguniversity.on.worldcat.org/oclc/71712924 | thesis1_year = 2005 | doctoral_advisor = | academic_advisors = | doctoral_students = | notable_students = | known_for = | author_abbrev_bot = | author_abbrev_zoo = | influences = | influenced = | awards = | signature = | signature_alt = | website = http://www.massey.ac.nz/massey/expertise/profile.cfm?stref=008250 | footnotes = | spouse = | children = }}Valentyna Melnyk (born 1978) is a New Zealand marketing academic. She is currently a full professor at Massey University.[1] Academic careerAfter a 2005 PhD titled 'Creating effective loyalty programs knowing what (wo-)men want' from Tilburg University, Melnyk moved to Massey University, rising to full professor.[1] Melnyk's work focuses on loyalty programs,[2][3][4][5][6] but she appears frequently in the press.[7][8][9][10][11] Selected works
References1. ^1 {{cite web|url=http://www.massey.ac.nz/massey/expertise/profile.cfm?stref=008250|title=Prof Valentyna Melnyk - Professor of Marketing and Consumer Research|first=Massey University, New|last=Zealand|website=www.massey.ac.nz}} 2. ^{{cite web|url=http://www.stuff.co.nz/business/89872551/the-flip-side-of-reward-schemes-for-shoppers|title=The flip side of reward schemes for shoppers|website=Stuff}} 3. ^{{cite web|url=http://www.stuff.co.nz/business/83446659/fly-buys-owner-reports-profit-increase-lift-in-customer-numbers|title=Fly Buys owner reports profit increase, lift in customer numbers|website=Stuff}} 4. ^{{cite web|url=http://www.stuff.co.nz/business/79135164/experts-explain-the-fine-art-of-getting-value-out-of-loyalty-schemes|title=Experts explain the fine art of getting value out of loyalty schemes|website=Stuff}} 5. ^{{cite web|url=http://www.stuff.co.nz/business/84135903/fly-buys-loses-life-and-unichem-pharmacies|title=Fly Buys loses Life and UniChem pharmacies|website=Stuff}} 6. ^{{cite web|url=http://www.stuff.co.nz/business/better-business/71450282/how-the-collectables-craze-is-turning-children-into-brandsavvy-shoppers|title=How the collectables craze is turning children into brand-savvy shoppers|website=Stuff}} 7. ^{{cite web|url=http://www.stuff.co.nz/business/84603740/daily-deals-may-have-done-their-dash-experts-say|title=Daily deals may have done their dash, experts say|website=Stuff}} 8. ^{{cite web|url=http://www.stuff.co.nz/entertainment/80035146/the-bachelor-nz-what-now-for-the-sponsors-after-breakup-bombshell|title=The Bachelor NZ: What now for the sponsors after break-up bombshell?|website=Stuff}} 9. ^{{cite web|url=http://www.stuff.co.nz/business/78739395/zespri-bungle-could-cost-industry-dearly|title=Zespri bungle 'could cost industry dearly'|website=Stuff}} 10. ^{{cite web|url=http://www.stuff.co.nz/business/90066509/power-companies-annoy-customers-with-deals-just-for-newbies|title=Power companies annoy customers with deals just for newbies|website=Stuff}} 11. ^{{cite web|url=http://www.nzherald.co.nz/opinion/news/article.cfm?c_id=466&objectid=11113887|title=Buy Crikey: Cherry pick for best bargains|first=Diana Clement Your Money and careers writer for the NZ Herald|last=diana@wordfusion.com|date=24 August 2013|publisher=|via=www.nzherald.co.nz}} External links
6 : Living people|New Zealand academics|New Zealand women academics|Tilburg University alumni|Massey University faculty|1978 births |
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